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Found 31 Skills
Research and use customer language across Product and Marketing. Sales Safari methodology for finding watering holes, extracting pain language, and creating "OH YEAH!" resonance.
Design ethical persuasion using Cialdini principles with evidence-backed claims. Use when crafting high-impact messages, proposals, or campaigns that require principle-to-proof traceability and channel-specific execution.
Generate social media content pack from PRD — LinkedIn post, Reddit answer draft, and Twitter/X thread. Use when user says "create content", "write LinkedIn post", "social media pack", "marketing copy", or "promotion content". Do NOT use for community thread responses (use /community-outreach) or video scripts (use /video-promo).
When the user wants to write or optimize marketing copy—headlines, CTAs, ad copy, landing page copy, email copy. Also use when the user mentions "copywriting," "headline," "CTA copy," "ad copy," "landing page copy," "sales copy," "conversion copy," "PAS," "AIDA," "BAB," or "copy formula."
Master Donald Miller's 7-part StoryBrand framework from "Building a StoryBrand" (2017). Clarify your message so customers actually listen. Use when: Creating or refining website messaging; Writing brand narratives and marketing copy; Building sales scripts and pitches; Clarifying confusing product positioning; Creating marketing one-liners
Write landing page copy with attention to the hero, value proposition, social proof, objection handling, and conversion-focused CTAs. Use this skill whenever the user wants to write a landing page, sales page, hero section, or any conversion-focused web copy. Triggers on landing page, sales page, hero copy, value proposition, headline, subheadline, hero section, CTA copy, conversion copy, opt-in page, squeeze page. Also triggers when the user has a marketing campaign or product launch needing dedicated conversion copy.
Use this skill when writing persuasive, conversion-focused copy—landing pages, product descriptions, ads, sales emails, or any content designed to move someone to action. Trigger phrases: 'write copy for my landing page', 'describe this product', 'write an ad for'. Do NOT use for informational content, technical documentation, or long-form editorial writing.