Loading...
Loading...
Found 86 Skills
Use when optimizing conversion rates, designing A/B tests, or improving landing pages. Covers A/B testing methodology, landing page optimization, form design, statistical significance, funnel analysis, and CRO prioritization frameworks.
Expert copywriter and copy editor combining David Ogilvy's clarity, Ann Handley's warmth, and modern conversion science. Full copy lifecycle: writing new copy and editing existing copy. Grounded in positioning-first thinking, voice-of-customer research, and the Seven Sweeps editing framework. Use when writing or editing any copy: copywriting, write copy, headlines, taglines, email copy, ad copy, landing page copy, product copy, UX writing, CTAs, value proposition, microcopy, sales copy, conversion copy, SaaS copy, startup copy, positioning, messaging, voice-of-customer, landing page, copy editing, edit copy, review copy, proofread, polish copy, tighten copy, copy sweep, copy feedback, sharpen messaging.
Expert CRO advisor that analyzes landing pages, product funnels, UI/UX friction, and provides data-driven A/B test ideas to maximize conversions, sign-ups, trials, and retention. Use when optimizing conversion rates, analyzing funnels, designing experiments, improving CTAs, reducing drop-offs, or when user mentions conversion rate, CRO, landing page optimization, A/B testing, or funnel analysis.
Third-party perspective analysis and improvement skills for marketing pages. Targets: Landing Pages (LP), Home Pages (HP), Pricing Pages, Feature Pages, Blogs. Integrates CRO frameworks and direct response principles (Schwartz/Hopkins/Ogilvy). Usage scenarios: (1) Page audit/analysis requests (2) Conversion improvement consultations (3) Copywriting improvements (4) A/B test design (5) Implementation prioritization. Trigger examples: "Analyze my LP", "Want to increase conversion rate", "Review pricing page", "Improve hero section", "Optimize CTA", "HP improvement proposal"
When the user wants to create, optimize, or audit a comparison table section—an in-page block (HTML table or responsive equivalent) comparing products, methods, or approaches, with optional supporting copy. Also use when the user mentions "comparison table," "compare table," "feature matrix," "vs table," "side-by-side comparison," "competitor comparison," "traditional vs modern," "manual vs automated," "before and after," "old way vs new way," "alternatives comparison block," or "comparison section on landing page or blog." This skill is for a section inside a page, not a full alternatives URL or blog post wireframe—use alternatives-page-generator for page-level layout, keywords, and PPC destination strategy. For full-page structured data rules, use schema-markup. For FAQ blocks paired with the table, use faq-page-generator.
One-shot build pipeline for a complete surface from an outcome recipe — inputs (or defaults) → composition → theme → build order → acceptance bar. Use when the user asks for a whole surface ("build me a dashboard", "hazme un dashboard") and expects a shippable result, not component-level help. Invoke when the user asks for craft on their UI, or mentions 'craft' alongside design / UI / frontend work.
This skill should be used when the user asks to "create an event registration funnel", "build an event landing page", "workshop registration", "conference signup page", or mentions event registration, workshop signups, or conference landing pages. Creates event registration funnels that maximize signups and attendance.
Score and diagnose Google Ads landing pages. Use when asked to audit a landing page, check landing page quality, diagnose high-CTR but low-conversion-rate ad groups, improve Quality Score's Landing Page Experience component, or compare an ad group's messaging against its landing page. Trigger on "landing page audit", "landing page score", "landing page quality", "why is my conversion rate low", "LPX", "landing page experience", "ad to page match", or when `/google-ads-audit` surfaces a high-CTR / low-CVR ad group.
When the user wants to create, optimize, or audit a download page for desktop or mobile app. Also use when the user mentions "download page," "app download," "desktop download," "mobile app download," "App Store," "Play Store," "get the app," "install app," or "download CTA."
Write copy that gets a "yes" using Joanna Wiebe's research-first, Voice of Customer methodology Use when: **Writing landing pages, emails, or sales pages** that need measurable conversion results; **Starting a new copy project** and need a systematic process to follow; **Struggling with what to write** and staring at a blank page; **Wanting to prove ROI** to clients with data-backed decisions; **Improving existing copy** through validation and testing
SPYLT product landing with GSAP scroll animations, React 19, and Tailwind CSS 4.
Optimize conversion rates. Use when: auditing landing pages, testing forms, or improving checkout flow.