Loading...
Loading...
Found 54 Skills
Stop being a relationship builder. Learn the research-backed methodology that top performers use to teach, tailor, and take control of sales conversations. Use when: **Complex B2B sales** where buyers have done their research; **Commoditized markets** where differentiation is hard; **Sophisticated buyers** who know what they need (or think they do); **Large deals** requiring consensus among stakeholders; **Solution selling** that requires changing buyer thinking
Create distinctive brands that customers choose because they believe there's no substitute, using Marty Neumeier's Brand Gap and Zag frameworks Use when: **Building a new brand** from scratch (startup, product, service); **Repositioning an existing brand** that's become commoditized; **Defining brand differentiation** when competitors all look the same; **Creating brand guidelines** for consistent execution; **Evaluating brand strength** through structured testing
Generate the strongest possible Value Proposition for a chosen segment using Ivan Zamesin's AJTBD / Next Move Theory methodology (distinct from generic Christensen JTBD). Input — a /nmt-market-research result OR a manual segment+Jobs description. The skill extracts the segment's dominant success criteria, builds the Job Graph + Critical Chain of Jobs substrate, generates value hypotheses by walking the value-creation mechanics catalog over that graph, filters them on feasibility, cost-to-build, unit economics, and competitiveness, ranks by RICE, and surfaces a primary + supplementary value proposition with top-3 RAT cards and a PRD-ready implementation spec that feeds /nmt-product-requirements. Use when the user wants a value proposition, differentiation, or asks "how do we win this segment". Two modes — Quick (default, no internet) and Deep (subagents + web competitor mining). Plain language; defaults to English.
Competitive intelligence with positioning analysis, battlecards, and market monitoring. Use for competitor tracking, differentiation strategy, and win/loss analysis. Based on alirezarezvani/claude-skills.
Run market research for a product or feature idea using Ivan Zamesin's AJTBD / Next Move Theory methodology (distinct from generic Christensen JTBD). Output — an A4 one-pager with a GO / NARROW / PIVOT verdict plus a detailed report — market sizing, customer segments scored on the selection screen, competitors defined by Jobs, a differentiation hypothesis, an action-first risk plan, and ranked strategic options including alternative markets to pivot into. Use whenever the user wants to size a market, find or evaluate segments and Jobs, assess competitors, decide whether an idea is worth pursuing, or explore a pivot — even if they don't say "market research". Two modes — Quick (default; fast; no internet) and Deep (subagents + web research). Writes in plain language with methodology terms in parentheses. Defaults to English; adapts to the user's language.
Produce a Competitive Analysis Pack (competitive alternatives map, competitor landscape, differentiation & positioning hypotheses, battlecards, monitoring plan). Use for competitor research, competitive landscape, win/loss analysis, and positioning vs alternatives.
Cross-platform Python library for quantum computing, quantum machine learning, and quantum chemistry. Enables building and training quantum circuits with automatic differentiation, seamless integration with PyTorch/JAX/TensorFlow, and device-independent execution across simulators and quantum hardware (IBM, Amazon Braket, Google, Rigetti, IonQ, etc.). Use when working with quantum circuits, variational quantum algorithms (VQE, QAOA), quantum neural networks, hybrid quantum-classical models, molecular simulations, quantum chemistry calculations, or any quantum computing tasks requiring gradient-based optimization, hardware-agnostic programming, or quantum machine learning workflows.
Private label launch playbook — product selection, branding, supplier management, differentiation strategy
Use when developing business strategy (market entry, product launch, geographic expansion, M&A, turnaround), conducting competitive analysis (profiling competitors, assessing competitive threats, Porter's 5 Forces, identifying differentiation), applying strategic frameworks (Good Strategy kernel with diagnosis/guiding policy/coherent actions, SWOT, Blue Ocean Strategy, Playing to Win where-to-play/how-to-win, Value Chain Analysis, BCG Matrix), making strategic decisions under constraints (build vs buy, pricing strategy, market positioning, business model choices), planning strategic initiatives (annual planning, OKRs, roadmaps), evaluating competitive positioning (moats, sustainable advantages, differentiation vs cost leadership), or when user mentions "strategy", "competitive analysis", "Porter's 5 Forces", "SWOT", "market positioning", "strategic planning", "competitive landscape", or "strategic frameworks".
Blue Ocean Strategy analysis using ERRC framework and Strategy Canvas. Use when: blue ocean, market differentiation, competitive strategy, value innovation, ERRC framework, strategy canvas, new market space, competitive analysis.
Analyzes multiple provided pages to identify keyword overlap and potential cannibalization issues. Suggests differentiation strategies. Use PROACTIVELY when reviewing similar content.
Create and maintain a product marketing context document covering positioning, ICP definition, messaging hierarchy, competitive differentiation, and value proposition. This skill creates the foundation that all other marketing skills reference. Trigger phrases: "product marketing," "positioning statement," "ideal customer profile," "ICP," "messaging hierarchy," "value proposition," "competitive differentiation," "product narrative," "use case mapping," "update our positioning," "what makes us different," "who is our customer," "messaging framework," "category design," "go to market strategy," "product story."