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Found 130 Skills
When the user wants to design, construct, or improve an offer — the thing they actually sell — including value framing, bonus stacking, guarantee design, scarcity/urgency, naming, and payment structure. Also use when the user mentions 'offer,' 'offer design,' 'build an offer,' 'grand slam offer,' 'irresistible offer,' 'value stack,' 'bonus stack,' 'guarantee,' 'risk reversal,' 'money-back guarantee,' 'scarcity,' 'urgency,' 'high-ticket offer,' 'productize a service,' 'naming an offer,' 'payment plan,' 'down-sell,' 'upsell offer,' or 'why isn't my offer converting.' Best for services, agencies, courses, coaching, info products, high-ticket B2B, and direct-response. If you run pure self-serve SaaS, read pricing first — tiers and packaging do more work there. For price level itself (tiers, freemium, value metric), see pricing. For the page that presents the offer, see copywriting. For the launch moment, see launch. For sales collateral, see sales-enablement.
When the user wants to plan, build, or optimize SMS or MMS marketing — including welcome flows, abandoned cart texts, post-purchase, win-back, promotional sends, or transactional/auth SMS. Also use when the user mentions "SMS marketing," "text message campaigns," "SMS sequence," "SMS automation," "abandoned cart text," "post-purchase SMS," "Klaviyo SMS," "Postscript," "Attentive," "Twilio," "A2P 10DLC," "TCPA," "SMS compliance," "short code," "toll-free SMS," "MMS campaign," "should I do SMS," or "SMS vs email." For email sequences, see emails. For SMS copy framing, see copywriting. For opt-in popups that capture phone numbers, see popups.
Pre-launch checklist for shipping a new website. Orchestrates analytics setup (GA4, PostHog, Google Search Console, Ahrefs), legal compliance, security headers and audit, SEO and GEO with keyword research validated against Google Trends (robots.txt, sitemaps, llms.txt, AI policy, schema markup, hreflang), copywriting consistency via a TONE.md and a humanizer pass in the matching language, OpenGraph and social previews, full favicon set with manifest, quality gates (Lighthouse, Core Web Vitals, WCAG accessibility, mobile testing), and setup of a weekly SEO agent. Use this skill whenever the user mentions launching a site/app, deploying a domain to production, pre-launch audit, shipping a marketing/docs/SaaS site or lead magnet, or says "checklist for the site", "ready to ship", "before I go live", "audit before launch", "ready for prod", or asks for a site review.
Codifies how someone or a brand writes — prose mechanics (lexicon, syntax, rhythm, structure, signature moves) independent of emotional tone. Output: PROSE.md. Three modes: BUILD a fresh guide from SOUL.md + TONE.md + discovery interview; ADAPT an existing guide to a new channel; AUDIT a corpus for prose patterns before codification. Use when: writing rules for a content factory, codifying ghostwriting voice for multi-writer consistency, defining banned words and sentence-length targets, building a house style guide, reverse-engineering prose from a corpus, porting style across channels. Trigger on: PROSE.md, writing style guide, prose guide, house style, ghostwriter style, writing playbook, brand writing mechanics, signature moves. NOT for: writing actual content (→ linkedin-ghostwriting, technical-article-writer, press-release-writer), removing AI patterns (→ humanizer), tone decisions (→ copywriting-tone-of-voice), hooks (→ copywriting-hooks), CTAs (→ copywriting-cta).
Expert copywriter and copy editor combining David Ogilvy's clarity, Ann Handley's warmth, and modern conversion science. Full copy lifecycle: writing new copy and editing existing copy. Grounded in positioning-first thinking, voice-of-customer research, and the Seven Sweeps editing framework. Use when writing or editing any copy: copywriting, write copy, headlines, taglines, email copy, ad copy, landing page copy, product copy, UX writing, CTAs, value proposition, microcopy, sales copy, conversion copy, SaaS copy, startup copy, positioning, messaging, voice-of-customer, landing page, copy editing, edit copy, review copy, proofread, polish copy, tighten copy, copy sweep, copy feedback, sharpen messaging.
Content marketing: strategy, copywriting, SEO, email campaigns, social media.
Writes marketing copy using proven copywriting frameworks. Use when user needs copy for ads (Facebook, Instagram, TikTok, YouTube), landing pages, sales pages, email sequences, LinkedIn posts, product descriptions, or any marketing content.
Sales content management — organizing, distributing, and measuring sales collateral (battle cards, one-pagers, case studies, decks, playbooks, ROI calculators). Also covers content governance, content audits, and sales-marketing alignment on content. Use when building a content library, creating battle cards, organizing sales collateral, auditing content usage, improving content findability, aligning marketing and sales on content needs, or measuring content effectiveness. Do NOT use for writing marketing copy (use /copywriting), Seismic-specific platform help (use /sales-seismic), proposal page design (use /sales-proposal-page), or email sequence copywriting (use /sales-cadence).
Expert technical documentation specialist for developer docs, API references, and runbooks. Activate on: documentation, docs, README, API reference, technical writing, user guide, runbook, ADR, changelog, release notes, tutorial, how-to guide. NOT for: marketing copy (use copywriting skills), blog posts (use content skills), code comments (handled by developers).
The precise design and UI vocabulary used on index.how/to/articulate — covering typography, color, iconography, layout, interaction, motion, accessibility, information architecture, copywriting, tools, analysis, and components. Use when reaching for the exact word for a design concept ("what's the term for the space between two specific letters?"), when a UI idea is described loosely and needs its proper name, when choosing between confusable near-synonyms (badge vs tag, tooltip vs popover, opacity vs visibility, kerning vs tracking), or when writing or reviewing copy, specs, or commits and you want exact terminology instead of vague language.
Chinese Documentation Formatting Reference – Rules for spaces between Chinese and English, full-width/half-width punctuation, term retention, link formatting, and conventions from the Chinese Copywriting Guidelines. Only invoke when the user explicitly uses /chinese-documentation; do not trigger automatically based on context.
Converts Xiaohongshu (XHS) copywriting into publish-ready images via HTML templates and scripts. Integrates with Skill-share. No AI image generation is involved. Activate this tool when users mention terms like 'text-to-image for XHS', 'XHS image matching', 'XHS copy to image', 'render Skill-share copy', or require script-based text-to-image conversion for Little Red Book.