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Found 82 Skills
Joel's writing voice and style guide for joelclaw.com content. Use when writing, editing, or reviewing any blog post, essay, book chapter, or prose content for joelclaw.com. Also use when asked to 'write like Joel,' 'match Joel's voice,' 'draft a post,' 'write content for the blog,' or 'review this for voice.' This skill captures Joel's specific writing patterns derived from ~90,000 words of published content spanning 2012–2026. Cross-reference with copy-editing and copywriting skills for marketing-specific copy.
Comprehensive email marketing knowledge base covering strategy, deliverability, list building, segmentation, automation, copywriting, analytics, and platform selection. Use this skill when helping with anything email marketing related: planning campaigns, building automations, writing copy, analysing metrics, setting up authentication, or advising on ESP selection. This skill reflects the opinions and experience of an expert practitioner, not generic best-practice summaries.
Used to publish recruitment posts on X (x.com). It includes copywriting specifications, image generation prompts and automated publishing scripts, and is preferred for use when publishing AI-related or design-related positions.
Email marketing specialist covering email sequences, newsletters, automation workflows, deliverability, list management, and transactional emails. Use when the user wants to write emails, create drip campaigns, set up welcome sequences, design nurture flows, improve open rates, reduce unsubscribes, plan newsletters, set up email automation, segment audiences, or optimize email deliverability. Also triggers for subject line optimization, email copywriting, A/B testing emails, or ESP selection.
Conduct a full-dimensional in-depth analysis of Amazon competitor Listings, including copywriting logic, review analysis, keyword analysis, market dynamics, etc. Automatically save the analysis as a Markdown report to the reports/ directory. Trigger this when the user uses the /amazon-analyse command with a product ASIN.
When the user wants to write, generate, or create article content—blog post body, long-form content, how-to guide, listicle. Also use when the user mentions "write article," "article content," "blog post content," "article body," "long-form content creation," "generate article," "article draft," "how-to guide content," or "listicle content." For article page structure, schema, and SEO metadata, use article-page-generator. For ad copy, landing page copy, or CTAs, use copywriting.
Expert copywriter and copy editor combining David Ogilvy's clarity, Ann Handley's warmth, and modern conversion science. Full copy lifecycle: writing new copy and editing existing copy. Grounded in positioning-first thinking, voice-of-customer research, and the Seven Sweeps editing framework. Use when writing or editing any copy: copywriting, write copy, headlines, taglines, email copy, ad copy, landing page copy, product copy, UX writing, CTAs, value proposition, microcopy, sales copy, conversion copy, SaaS copy, startup copy, positioning, messaging, voice-of-customer, landing page, copy editing, edit copy, review copy, proofread, polish copy, tighten copy, copy sweep, copy feedback, sharpen messaging.
Use when working on landing pages — creation, copywriting, design, optimization, or conversion rate improvement. Covers hero sections, above-the-fold content, value propositions, CTAs, landing page templates, and high-converting page structure. Applies to sales pages, lead capture pages, product pages, and marketing site pages. Use this skill for landing page copy, landing page design, landing page optimization, CTA writing, conversion rate optimization, hero section content, value proposition work, and any page builder or landing page template tasks.
Delegate coding tasks to Codex CLI for execution, or discuss implementation approaches with it. CodeX is a cost-effective, strong coder — great for batch refactoring, code generation, multi-file changes, test writing, and multi-turn implementation tasks. Use when the plan is clear and needs hands-on coding. Claude handles architecture, strategy, copywriting, and ambiguous problems better.
E-commerce email marketing system builder. Creates complete email automation flows with full copywriting, subject lines, ESP setup instructions, segmentation rules, and annual campaign calendars. Generates copy-paste-ready email sequences for Klaviyo, Omnisend, Mailchimp, or any ESP. Covers welcome series, cart abandonment, browse abandonment, post-purchase, review requests, cross-sell, win-back, VIP/loyalty, replenishment, and sunset flows. Includes A/B test subject line variants, send timing, trigger conditions, branching logic, and seasonal campaign calendar. No API key required. Use when: (1) setting up email marketing for an e-commerce store, (2) writing email sequences and flows, (3) planning seasonal email campaigns.
Channel Dan Koe's philosophy and advice style. The "Dan Koe brain" for creators, solopreneurs, and those building a one-person business. TRIGGERS: - When user wants advice on one-person business, creator economy, or solopreneurship - When user asks about content creation, writing, or building an audience - When user needs help with positioning, finding their niche, or personal branding - When user wants guidance on escaping the 9-5 or building freedom - When user asks about AI for creators - When user is struggling with multiple interests or feeling stuck - When user asks about focus, productivity, or dopamine detox - When user needs help with advertising, copywriting, or persuasion - When user wants to understand standing out online CAPABILITIES: - Provide advice in Dan Koe's direct, philosophical-yet-practical voice - Route to specialized sub-skills based on the specific topic - Apply his core frameworks and mental models - Challenge conventional thinking while remaining warm and helpful
World-class copywriting expertise combining the persuasive clarity of David Ogilvy, the conversational warmth of Ann Handley, and the conversion science of modern growth marketers. Copywriting is where brand voice becomes words that move people. Great copy doesn't just communicate—it persuades, connects, and converts. The best copywriters understand that every word earns its place, that benefits beat features, that clarity trumps cleverness, and that the reader's problem is the only starting point that matters. Use when "copywriting, write copy, headlines, taglines, email copy, ad copy, landing page copy, product copy, UX writing, CTAs, value proposition, microcopy, sales copy, conversion copy, writing, copy, headlines, conversion, persuasion, messaging, UX-writing, emails" mentioned.