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Found 247 Skills
When the user wants to create or optimize an email sequence, drip campaign, automated email flow, or lifecycle email program. Also use when the user mentions "email sequence," "drip campaign," "nurture sequence," "onboarding emails," "welcome sequence," "re-engagement emails," "email automation," "lifecycle emails," "trigger-based emails," "email funnel," "email workflow," "what emails should I send," "welcome series," or "email cadence." Use this for any multi-email automated flow. For cold outreach emails, see cold-email. For in-app onboarding, see onboarding.
Designs the tier layer downstream of an existing account fit score - where the cutoffs sit, tier names, rep-to-account capacity caps, the coverage model per tier (touch cadence, channel mix, QBR frequency, executive involvement), coverage-ratio health metrics, and the recalibration cadence. Covers B2B account tiering and B2C key-account tiering through retail/distribution channels. Use whenever the user mentions tiers, strategic/key/growth/long-tail accounts, accounts-per-rep ratios, 1:1 or 1:few or 1:many ABM coverage, or "everything drifted into Tier 1", even without the word tiering. Takes the fit score as input. Do NOT use for building that score (mbfinotti/sales-skills@sales-account-segmentation).
Defines the company's ideal customer profile (ICP) at sales-leadership altitude - the firmographic, technographic, behavioral and intent criteria, a weighted scoring rubric with explicit disqualifiers, and the refresh cadence that targeting keys off. Works from closed-won/lost deal data, or from founder-led discovery when deal data is thin. Covers B2B account ICPs and the equivalent B2C demographic/psychographic profile. Use whenever the user mentions the ideal or target customer, buyer profile, "who should we sell to", or targeting that is too broad, even without the letters ICP. Do NOT use for TAM/SAM/SOM sizing (mbfinotti/sales-skills@sales-market-sizing) or account fit scoring (mbfinotti/sales-skills@sales-account-segmentation).
Estimates TAM, SAM, and SOM for a market or sub-segment to ground sales capacity, territory, and quota planning - top-down, bottom-up on named accounts or population math, value theory, triangulation, a capacity-based SOM ceiling, and a per-layer refresh cadence. A macro planning exercise for sales leadership and RevOps, covering B2B and B2C. Use whenever the user mentions TAM, SAM, SOM, market size, addressable market, "how big is this market", or the number behind next year's quota, even without those acronyms. Sizes for planning, not pitching. Do NOT use for defining the ICP (mbfinotti/sales-skills@sales-icp-definition) or turning SOM into quotas (mbfinotti/sales-skills@sales-quota-setting).
Plans a touch-by-touch outbound cadence - which channel on which day, touch count, spacing, channel mix, multi-threading, exit and stop rules, recycle and re-entry, and the capacity math behind it, with pre-committed metric thresholds. Use whenever the user mentions a sequence, cadence, follow-up timing, Outreach or Salesloft steps, a drip, "how many touches", inbound-lead or event follow-up, closed-lost re-engagement, or B2C lifecycle and SMS flows, even without the word cadence. Do NOT use for message copy, subject lines (mbfinotti/sales-skills@cold-email-subject-line-tester), call scripts (mbfinotti/sales-skills@cold-call-opener), or inbox placement (mbfinotti/sales-skills@cold-email-deliverability).
Writes the opening 5-30 seconds of a live outbound cold call - a tailored opener for a named persona and pain point, with 2-3 testable variants, delivery notes, and a measurement plan. Covers B2B and B2C phone outreach, including do-not-call scrubbing. Use whenever the user mentions a cold call opener, cold call script, phone opener, dialer talk track, "what do I say when they pick up", or opening a call for a persona, even if they don't say "opener" explicitly. Do NOT use for rebuttals later in the call (use mbfinotti/sales-skills@sales-objection-handling), grading a recorded call (mbfinotti/sales-skills@sales-call-review), or cadence planning (mbfinotti/sales-skills@sales-outbound-sequence).
Turns prospect signals into 2-3 ranked personalization angles for outreach, each pairing a dated, sourced signal with the problem it implies, a one-line hook, the ask it justifies, and a confidence/recency label. Covers B2B and B2C signals and 1:1 vs 1:few vs 1:many effort tiers, and never invents a signal. Use whenever the user mentions personalization, a trigger event, a funding round, a new hire or job change, a product launch, review mining, or "find a reason to reach out", even without the word personalize. Do NOT use for drafting the message - subject lines (mbfinotti/sales-skills@cold-email-subject-line-tester), openers (mbfinotti/sales-skills@cold-call-opener), and cadence (mbfinotti/sales-skills@sales-outbound-sequence) live elsewhere.
Generates, scores, and split-tests email subject lines, producing angle-distinct variants, a numeric scorecard, and a test plan with sample size and decision metric. Covers B2B cold outbound and B2C lifecycle/promotional email, and flags spam-trigger words inside the subject line only. Use whenever the user mentions a subject line, open rates, email A/B test, preview text, or "nobody opens my emails", even if they don't say "subject line" explicitly. Do NOT use for body copy or inbox-placement audits (mbfinotti/sales-skills@cold-email-deliverability), personalization angles (mbfinotti/sales-skills@sales-outreach-personalization), or cadence design (mbfinotti/sales-skills@sales-outbound-sequence).
Reviews a cold email draft and its sending setup for deliverability - SPF/DKIM/DMARC alignment, sender reputation and complaint risk, body mechanics (length, links, images, tracking pixels, HTML vs plain text, opt-out), and legal compliance by region. Covers B2B cold outbound and B2C bulk/lifecycle mail. Use whenever the user mentions the spam folder, blacklisting, domain warmup, inbox placement, bounce rates, DMARC, or "why are my emails not landing", even without the word deliverability. Do NOT use for subject lines (mbfinotti/sales-skills@cold-email-subject-line-tester) or cadence (mbfinotti/sales-skills@sales-outbound-sequence). Hygiene and compliance only, never spam-filter evasion.
Newsletter curation with content sourcing, editorial structure, and subscriber growth strategies. Covers issue formatting, link roundups, commentary style, and sending cadence. Use for: email newsletters, link roundups, weekly digests, curated content, creator newsletters. Triggers: newsletter, email newsletter, newsletter curation, weekly digest, link roundup, curated newsletter, newsletter writing, newsletter format, subscriber growth, newsletter strategy, content curation, newsletter template
Design and operate CRM field-level governance - who owns each CRM field, which system is authoritative for it, how often it must be refreshed, and how the rules are enforced. Produces a field dictionary, per-field ownership, a system-of-record map with write-precedence and conflict rules, freshness SLAs, an enforcement plan, a field lifecycle, and a governance cadence. Use whenever the user mentions field ownership, single source of truth, system of record per field, data dictionary, stale CRM data, custom field sprawl, "which system wins", or "our CRM fields contradict each other" - even if they never say "governance". Covers B2B and B2C. Do NOT use for org-wide, object-level source-of-truth policy - use mbfinotti/revops-skills@revenue-data-governance-strategy instead.
Define the metric set and narrative structure for an executive or board revenue report so it tells one coherent story - a small stable metric spine, locked definitions, an answer-first narrative around plan vs actual vs forecast, presenting a miss without surprising the board, the reconciliation and sign-off chain, and weekly vs monthly vs quarterly cadences. Use whenever the user mentions a board revenue report, exec deck metrics, the QBR revenue section, a monthly revenue review, an investor update, or a board deck that reads as a data dump - even if they never say "reporting". Covers B2B subscription, B2C, transactional, usage-based, and PLG. Do NOT use for designing the org-level KPI hierarchy - use mbfinotti/revops-skills@revenue-kpi-framework instead.