Loading...
Loading...
Found 352 Skills
Applies the SUCCESs Framework from Made to Stick by Chip Heath and Dan Heath. Use when crafting messages that need to be remembered, writing pitches, creating presentations, designing training materials, telling stories that drive action, or diagnosing why a message isn't landing. The six principles (Simple, Unexpected, Concrete, Credible, Emotional, Stories) diagnose and fix communication failures. Triggers include 'how do I make this memorable', 'my pitch isn't landing', 'people forget what we told them', 'how do I tell a better story', 'our training materials are boring', 'how do I present data compellingly', 'nobody remembers our message', 'how do I get people to care about this', 'my writing is too abstract'. NOT for channel selection (use Traction), not for brand messaging structure (use StoryBrand), not for positioning (use Obviously Awesome).
Use when planning or drafting search-optimized content that balances keyword intent with GTM messaging.
Configure phone number settings including caller ID, call forwarding, messaging enablement, and connection assignments. This skill provides Ruby SDK examples.
Define a brand's verbal identity — tone, voice, writing style, vocabulary, and messaging rules. Use when the user says "brand voice", "tone of voice", "how should we write", "writing guidelines", "copy style guide", "brand language", "verbal identity", "how should the brand sound", "tone guide", "our copy doesn't sound right", "copywriter guidelines", "voice and tone", or when onboarding a copywriter or content team. Also use when the user has a brand strategy and wants to define how the brand communicates.
Assess the health and consistency of an existing brand — identity, messaging, voice, positioning, and market perception. Use when the user says "brand audit", "brand review", "assess our brand", "is our brand consistent", "brand health check", "brand analysis", "something's off with our brand", "our brand feels outdated", "brand diagnosis", "review our brand", "brand gap analysis", or wants to understand where their brand is strong and where it needs work before investing in brand development.
When the user wants to build or improve a sales bot's ability to generate personalized scripts on the fly. Also use when the user mentions "dynamic scripts," "script generation," "personalized messaging," "adaptive scripts," or "real-time content generation."
Asynchronous messaging patterns for .NET applications. Covers Wolverine and MassTransit, outbox pattern, saga and choreography, and broker configuration for RabbitMQ and Azure Service Bus. Load this skill when implementing event-driven communication, background processing, module-to-module messaging, or when the user mentions "Wolverine", "MassTransit", "message bus", "RabbitMQ", "Azure Service Bus", "event", "publish", "consumer", "outbox", "saga", "integration event", "queue", or "pub/sub".
Tech-stack selection advisor for .NET projects: recommended defaults for database, auth, caching, messaging, observability, and resilience, with the rationale behind each default. Load when choosing or reviewing a project's tech stack, or when the user says "tech stack", "which database", "pick a stack", "recommended defaults", or "what should I use for". For project initialization use dotnet-init, for codebase assessment use health-check, for upgrades and schema changes use migrate.
Write the go-to-market communication for a chosen segment using Ivan Zamesin's AJTBD / Next Move Theory methodology. Input — a /nmt-craft-value-proposition result (best), a /nmt-product-requirements PRD, a /nmt-market-research result, or a manual segment+Jobs description. Output — ready-to-publish landing-page copy, ad/creative copy built on the seven Job-language formulas, and a GTM/growth plan — channel hypotheses, lead magnets, viral loops, cross-sell / upsell / retention messaging. Everything is communicated through the Big Job (motivation), in concrete success criteria not adjectives, with features as proof not message. Use when the user wants landing copy, ad copy, creatives, channel hypotheses, or a launch plan — "write the landing / the copy / the go-to-market". Two modes — Quick (default, no internet) and Deep (subagents + web for real review language). Plain language; defaults to English.
Create a comprehensive brand standards document — covering logo usage, color, typography, voice, messaging, and application rules. Use when the user says "brand guidelines", "brand standards", "brand book", "style guide", "brand guide", "brand manual", "brand rules", "brand documentation", "brand toolkit", "onboarding designers or copywriters", "need a document for the team", "brand consistency across teams", or wants to codify all brand decisions into a reusable reference document.
Integrates a Messaging for In-App and Web (MIAW) Embedded Messaging chat widget into an Experience Cloud site by patching the site's LWR or Aura page bundle, deploying, publishing, and verifying guest access. Use when the user wants to embed messaging on an Experience site, add a chat widget to a community, place the Embedded Messaging component on an LWR or Aura page, wire an embedded service deployment to a site, references the retrieved bundle artifacts (`content.json`, `homeGuestLayout.json`, or a `*.site-meta.xml` file), or automates the retrieve/patch-JSON/deploy/publish flow instead of clicking through Experience Builder. DO NOT TRIGGER when creating the messaging channel (use service-digital-engagement-channel-configure), when creating or updating the EmbeddedServiceConfig deployment (use service-digital-engagement-deployment-configure), or when generating a standalone JavaScript snippet for a non-Experience website.
Configures Embedded Messaging Deployments for Messaging for In-App and Web (MIAW). Use when the user needs to create a new embedded messaging deployment from scratch using Connect API with defaults, or update an existing deployment's settings using Metadata API. Produces Connect API request payloads for new deployments and EmbeddedServiceConfig metadata XML for updates. TRIGGER when the user mentions embedded messaging deployment, embedded service deployment, MIAW deployment, messaging widget setup, chat widget configuration, embedded chat deployment, or references a .EmbeddedServiceConfig-meta.xml file. DO NOT TRIGGER when the user is creating a messaging channel (use service-digital-engagement-channel-configure), configuring legacy Live Agent embedded service, or generating the JavaScript code snippet for website embedding.