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Found 25 Skills
Create a Positioning & Messaging Pack (positioning statement, messaging hierarchy, value proposition, tagline/headlines, copy set, validation plan). Use for positioning, messaging, value prop, tagline, homepage hero, one-liner, elevator pitch, and press pattern-matching.
Build your PMF context layer - reference files that capture the "WHY" behind your product. Use when user mentions "PMF", "product market fit", "define my PMF context", "PMF context", "ICP", "value prop", "aha moments", or asks about understanding customers or market positioning.
Generate value proposition statements for marketing, sales, and onboarding from existing value propositions. Use when writing marketing copy, creating sales messaging, or crafting onboarding messages.
Generate a Business Model Canvas with all 9 building blocks. Use when creating a business model, documenting how a business creates value, or analyzing an existing business model.
Define your Climax — the specific transformation you promise your audience. This is the second element of the World Code framework. Use when someone says "define my climax", "transformation promise", "what change do I create", "what do I promise", or "climax element".
Crafts product positioning using April Dunford's positioning framework. Use when defining target customers, choosing categories, identifying alternatives, or articulating differentiated value. Based on Obviously Awesome methodology.
Provides brand messaging architecture, value proposition, and brand pillar development frameworks including Peep Laja's Message Layers, Osterwalder's Value Proposition Canvas, Geoffrey Moore positioning template, April Dunford's Five Components, StoryBrand SB7, Andy Raskin's Strategic Narrative, the Messaging House, and MECLABS quality tests. Auto-activates during messaging framework development, value proposition creation, and brand pillar definition. Use when discussing messaging architecture, value proposition, brand pillars, message layers, messaging house, messaging hierarchy, elevator pitch, Peep Laja, Geoffrey Moore, April Dunford, StoryBrand, Andy Raskin, or MECLABS.
Position a product using April Dunford's Obviously Awesome framework. Use when asked to define positioning, articulate differentiation, write a value proposition, or figure out how to position a product in the market. Follows the five-step competitive alternatives approach.
Activate for headlines, body copy, CTAs, value propositions, messaging frameworks, and voice development.
Create a Geoffrey Moore-style positioning statement that clearly articulates who your product serves, what need it addresses, how it's categorized, what benefit it delivers, and how it differs from al
Create compelling Product Hunt taglines that convert. Use this skill to write, test, and refine taglines under 60 characters that clearly communicate your product's value proposition and stand out on the homepage.
Apply the Business Model Canvas (BMC) to map and evaluate business models across nine building blocks. Use this skill when the user needs to design a new business model, evaluate an existing one, compare business model options, or prepare for a strategy session — even if they say 'describe our business model', 'how do we make money', 'fill out a BMC', or 'design a new revenue model'.