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Found 30 Skills
Research-backed customer persona creation with market data and avatar generation. Covers demographics, psychographics, jobs-to-be-done, journey mapping, and anti-personas. Use for: marketing strategy, product development, UX research, sales enablement, content strategy. Triggers: customer persona, buyer persona, user persona, target audience, ideal customer, customer profile, audience research, user research, icp, ideal customer profile, target market, customer avatar, audience persona
Design a diary study plan with prompts, duration, participant criteria, and analysis framework. Use when you need to understand user behavior over time in natural contexts.
Analyze card sorting results to inform information architecture and navigation structure. Use after conducting open or closed card sort studies.
Create lightweight user personas and usage scenarios from problem framing or raw research. Use when a user needs to clarify who they're building for beyond a basic target user description. Outputs practical personas and scenarios that inform feature priorities and UX decisions—not marketing fluff.
Create an end-to-end user journey map with stages, touchpoints, emotions, pain points, and opportunity areas. Use when mapping the full user experience for a product, feature, or service.
Create a structured user interview script with warm-up, core exploration, and wrap-up sections. Use when preparing for user research interviews to ensure consistent, insightful conversations.
Create comprehensive user journey maps that identify pain points, opportunities, and emotional states across touchpoints. Use when mapping user experiences or analyzing conversion flows.
Design a usability test plan with tasks, success metrics, participant criteria, and facilitation guide. Use when planning moderated or unmoderated usability testing sessions.
Organize qualitative research data into an affinity diagram with themes, clusters, and insight statements. Use when synthesizing large amounts of qualitative data from interviews, observations, or surveys.
Conduct usability tests and identify UX issues through systematic observation. Use when testing user flows, validating designs, identifying friction points, or ensuring users can complete core tasks. Covers test planning, think-aloud protocol, task scenarios, and severity rating.
Deep-dive usability evaluation of specific user tasks. Simulates novice user cognition step-by-step to identify learnability issues, unclear actions, and points of confusion.
Summarize a user interview transcript into structured insights with key themes, quotes, and action items. Use after conducting user interviews to extract and share findings efficiently.