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Found 18 Skills
Content strategy and operations for marketing teams. Positioning, messaging hierarchy, content pillars, editorial calendars, trust-building content, brand architecture, GEO/AI discovery, and content ROI measurement. Use for positioning sprints, trust audits, messaging matrices, content pillar planning, editorial ops, or ROI attribution (including regulated industries).
Expert marketing analytics covering campaign analysis, attribution modeling, marketing mix modeling, ROI measurement, and performance reporting. Use when analyzing campaign ROI, comparing attribution models, optimizing marketing budget allocation, building executive dashboards, or running A/B test statistical analysis.
Influencer marketing strategy across platforms — creator discovery, audience vetting, campaign tracking, ROI measurement, outreach, gifting, and affiliate programs. Covers platform comparison (Modash, influData, Creator.co, Hypefy, LTK, Influencity, Meltwater, Skeepers, Heepsy, CreatorIQ, NeoReach, Afluencer, Collabstr, Cloutboost, House of Marketers, Famesters, inBeat, HypeAuditor, Aspire, Influencer Hero, InstaJet, Open Influence, Viral Nation, trendHERO, Upfluence, GRIN, PlutoBa), discovery workflow (search, filters, lookalikes, audience analysis), vetting framework (fake followers, engagement authenticity, audience demographics), campaign setup and tracking (EMV, ROAS, CPM, sales attribution), creator outreach (email templates, negotiation, rate cards), product gifting and seeding, influencer affiliate programs, and creator payments. Use when unsure which influencer platform to pick, can't find the right creators for your niche, worried about fake followers or inflated metrics, campaign results aren't being tracked properly, creators aren't responding to outreach, or influencer spend isn't showing ROI. Do NOT use for platform-specific config (use /sales-modash, /sales-infludata, /sales-creatorco, /sales-hypefy, /sales-ltk, /sales-influencity, /sales-meltwater, /sales-brandwatch, /sales-skeepers, /sales-heepsy, /sales-creatoriq, /sales-neoreach, /sales-afluencer, /sales-collabstr, /sales-cloutboost, /sales-houseofmarketers, /sales-famesters, /sales-inbeat, /sales-hypeauditor, /sales-aspire, /sales-influencer-hero, /sales-instajet, /sales-openinfluence, /sales-viralnation, /sales-trendhero, /sales-upfluence, /sales-grin, or /sales-plutoba), TikTok marketing strategy (use /sales-tiktok-marketing), gaming influencer marketing strategy (use /sales-gaming-marketing), ad campaign strategy (use /sales-retargeting), or email marketing to subscribers (use /sales-email-marketing).
Complete Developer Relations playbook — from community building to documentation strategy to event planning. Covers Discord/Slack management, conference speaking, hackathon sponsorship, and measuring DevRel ROI. By @WeiYipei.
Plan, prospect, evaluate, fulfill, and measure local sponsorship campaigns that build local visibility, relationships, and links through events, nonprofits, community organizations, and local publishers. Use when finding local sponsorship link opportunities, evaluating sponsorship packages, building local links through nonprofits or events, measuring sponsorship ROI, or using local relationships for SEO.
Decide what a company-run technical event is funded to accomplish, before anyone plans it - the goal mix (ecosystem goodwill, developer adoption, customer retention, sales pipeline, or a blend), who owns the budget line and which functions co-fund it, and the measurement commitment written before registration opens. Use whenever a company asks why it is running a user conference, community day, developer summit or roadshow, which goal to optimise, who should pay for it, or how to prove it worked to the people funding it, even when they only say "what is the ROI of our conference". Strategy layer only. Do NOT use to pick the event shape - use samber/dev-event-organizer-skills@business-event-formats - or to model the P&L - use samber/dev-event-organizer-skills@event-budget.