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Found 18 Skills
Use when reviewing or rebalancing direct vs. partner-led channel economics — computing fully-loaded cost-to-serve per channel, channel ROI with cash / LTV / marginal lenses, and optimal channel mix subject to constraints. For Head of Commercial, RevOps, and VP Sales doing quarterly channel review when pipeline is mixed (e.g., 60% direct + 40% partner-led) and nobody actually knows which channel makes money after CAC, support load, partner discount, deal-velocity differences, retention differential, and overhead allocation are all loaded in. Outputs cost to serve, channel ROI verdicts (DOUBLE-DOWN / MAINTAIN / DEFUND / EXIT), a sensitivity-tested channel-mix recommendation, and the diminishing-returns inflection. Not channel structure (that's partnerships-architect — tiers, joint GTM, revshare). Not RevOps process (that's business-growth/revenue-operations — lead routing, SDR motion). Not strategic CRO judgment (that's c-level-advisor/cro-advisor — comp plans, when-to-hire-a-VP-Sales). Not historical close-and-report (that's finance/financial-analysis). This skill answers: direct vs partner profitability, channel profitability, channel mix, channel economics.
Use when making high-stakes decisions under uncertainty that require stakeholder buy-in. Invoke when evaluating strategic options (build vs buy, market entry, resource allocation), quantifying tradeoffs with uncertain outcomes, justifying investments with expected value analysis, pitching recommendations to decision-makers, or creating business cases with cost-benefit estimates. Use when user mentions "should we", "ROI analysis", "make a case for", "evaluate options", "expected value", "justify decision", or needs to combine estimation, decision analysis, and persuasive communication.
Use when order-of-magnitude cost estimates are needed to assess financial feasibility, compare cost-effectiveness of alternatives, or identify major cost drivers (not for detailed quotes—that's Procurement)
Use when needing to optimize content mix, balance traffic sources, or allocate resources between different content types to maximize overall growth and engagement
Calculate and analyze promotional ROI including incremental sales lift, margin impact, and promo type comparison. Use this skill when the user needs to evaluate whether a promotion was profitable, compare promotion types, simulate promo scenarios, or optimize promotional spending — even if they say 'was this sale worth it', 'which promo type works best', 'are we giving away too many discounts', or 'plan our next promotion'.
Use when prioritizing animation features, building motion roadmaps, or when a PM needs to understand the business value of animation principles.