Search Results: product-positioning

Found 14 Skills

Product & Designpmprompt/claude-plugin-pr...

jobs-to-be-done

Use when asked to "jobs to be done", "JTBD", "why customers churn", "prep for customer interviews", "hire and fire products", or "find real competitors". Helps discover unmet needs and the context behind purchasing decisions. The Jobs to be Done framework (created by Clayton Christensen and Bob Moesta) explains why customers hire and fire products.

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Marketing & Growtholdwinter/skills

positioning-and-messaging

Create product positioning and messaging frameworks with validation and iteration guidance.

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