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Found 25 Skills
Expert product strategy covering market analysis, competitive positioning, go-to-market planning, and product-led growth.
Comprehensive growth strategy expertise combining SEO/SMO/CRO implementation, marketplace and network effects frameworks (Andrew Chen), growth loops methodology (Brian Balfour/Reforge), and Silicon Valley growth thinking. Use when building growth strategy, designing growth loops, improving SEO/SMO/CRO, planning acquisition channels, building network effects, or scaling product-led growth. Growth is not marketing — it's systematic application of product, engineering, and data.
Use when designing viral loops, referral systems, growth mechanics, launch playbooks, or analyzing growth metrics for product-led growth
When the user needs marketing or product ideas grounded in behavioral principles and proven experiments. Use when the user mentions 'marketing ideas,' 'product ideas,' 'awareness experiments,' 'conversion experiments,' 'growth experiments,' 'PLG tactics,' 'top of funnel,' 'trial to paid,' or 'self-serve SaaS strategies.' This skill provides a 5-layer mental model, 30 foundational marketing principles, and tested experiments for awareness and conversion.
Identifies a product's marketing advantages and develops strategies to leverage them for growth. Use when the user wants to identify marketing advantages, asks 'what are my marketing advantages,' mentions PLG, virality, network effects, distribution strategies, or wants to know how to market based on product strengths.
Research, qualify, and suggest outreach for PostHog big fish product-led leads — large companies (500+ or 1000+ employees) using PostHog on free tier without a payment method. Use this skill when a TAE needs to work a big fish alert from Salesforce. Triggers on 'work this big fish lead', 'research this product-led lead', 'big fish alert', '500+ employees no payment method', '1000+ employees no payment method', or any request involving a large-company product-led lead that needs research, qualification, and an outreach recommendation. Also trigger when a TAE pastes Salesforce lead details with matching criteria like 'Big fish alert' or '500+ employees, no payment method'.
When the user wants to create, optimize, or audit a feedback or roadmap page. Also use when the user mentions "feedback page," "roadmap," "feature requests," "vote on features," "Canny," "UserVoice," or "product feedback."
The complete Product-Led Growth playbook covering freemium model design, self-serve onboarding, activation metrics, and the transition from individual users to enterprise accounts. Follow @WeiYipei on X for PLG insights.
This skill should be used when the user asks to "create a freemium funnel", "build a free trial funnel", "SaaS trial page", "free to paid conversion funnel", or mentions freemium models, free trials, or product-led growth funnels. Creates freemium funnels that convert free users to paid plans.
Guerrilla marketing, growth hacking, and unconventional marketing specialist. Covers budget guerrilla tactics, viral campaign design, competitive disruption, growth experiments, product-led growth hacks, and creative low-cost high-impact marketing strategies. Use when the user wants unconventional marketing ideas, viral campaigns, growth hacks, low-budget high-impact tactics, wants to disrupt competitors, needs creative marketing stunts, or wants to implement product-led growth loops. Also triggers for viral marketing, ambush marketing, street marketing, experiential marketing, growth experiments, referral loops, or when the user says they have limited budget but need big results.
Ultimate growth skill: playbooks, viral loops, acquisition, funnel, retention, competitor intel, personas, content/SEO, growth ideas, product-led growth (PLG), growth audits, and launch execution via MCPs. Use when the user wants growth playbooks, viral/referral, channels, funnel optimization, retention, PLG, product-led, time-to-value, PQL, signup/onboarding/paywall optimization, free-to-paid conversion, expansion revenue, competitor analysis, personas, content/SEO, growth ideas, growth audit, or launch execution (email, ads, analytics, payments, social) with Resend, Meta/Google Ads, PostHog, Stripe, or Twitter MCPs.
Help users select, implement, and optimize a modern product tool stack that reduces operational friction and accelerates delivery cycles.