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Found 44 Skills
Expert copywriter and copy editor combining David Ogilvy's clarity, Ann Handley's warmth, and modern conversion science. Full copy lifecycle: writing new copy and editing existing copy. Grounded in positioning-first thinking, voice-of-customer research, and the Seven Sweeps editing framework. Use when writing or editing any copy: copywriting, write copy, headlines, taglines, email copy, ad copy, landing page copy, product copy, UX writing, CTAs, value proposition, microcopy, sales copy, conversion copy, SaaS copy, startup copy, positioning, messaging, voice-of-customer, landing page, copy editing, edit copy, review copy, proofread, polish copy, tighten copy, copy sweep, copy feedback, sharpen messaging.
Use when crafting or refreshing pages to align copy, UX, and conversion goals with target keywords.
Deep single-page SEO analysis covering on-page elements, content quality, technical meta tags, schema, images, and performance. Use when user says "analyze this page", "check page SEO", or provides a single URL for review.
Schedule sales meetings efficiently — booking pages, round-robin routing, calendar integration, reminders, no-show recovery, and meeting page conversion. Use when setting up booking links, configuring round-robin scheduling, reducing no-shows, optimizing meeting pages, choosing a scheduling tool, Mixmax scheduling, or Mixmax meetings. For Yesware-specific help, use /sales-yesware. Do NOT use for lead routing rules (use /sales-lead-routing), cadence design (use /sales-cadence), or calendar-based CRM automation (use /sales-integration).
Competitor comparison and alternative page creation for SEO and sales enablement. Covers 4 page formats (singular alternative, plural alternatives, vs pages, competitor vs competitor), content architecture, research methodology, and centralized competitor data management.
When the user wants help with Quality Score analysis, diagnosing low Quality Scores, improving Expected CTR, Ad Relevance, or Landing Page Experience, understanding Ad Rank, reducing CPCs through Quality Score, running a Quality Score audit, or tracking Quality Score over time. Triggers on 'quality score', 'QS', 'expected CTR', 'ad relevance', 'landing page experience', 'ad rank', 'low quality score', 'quality score audit', 'improve quality score', 'CPC too high', or 'below first page bid'. For search campaign structure and RSAs see google-ads-search. For keyword strategy see google-ads-keywords. For landing page optimization see page-cro.
When the user wants to write copy for e-commerce websites, webshops, or online stores. Use when building product pages, product descriptions, checkout flows, category pages, transactional emails, cart copy, or any online store copy. Also use when the user mentions product description, checkout copy, e-commerce copy, webshop copy, abandoned cart email, or order confirmation. Covers single and bulk product descriptions, cart/checkout UX copy, trust signals, promotional copy, SEO meta content, and email sequences.
When the user wants to create, optimize, or structure Privacy Policy page. Also use when the user mentions "privacy policy," "privacy page," "data protection," "GDPR compliance," "privacy notice," "data privacy," "CCPA," "cookie policy," or "personal data."
When the user wants to create, optimize, or audit solutions pages. Also use when the user mentions "solutions," "solutions page," "by industry," "industry solutions," "by company size," "SMB," "enterprise," "by outcome," "business outcomes," or "how we solve X."
When the user wants to create, optimize, or audit affiliate program page content. Also use when the user mentions "affiliate program," "affiliate page," "partner program," "referral program page," "affiliate landing," "partner landing," "commission page," or "affiliate signup."
When the user wants to create, optimize, or audit pricing page content and structure. Also use when the user mentions "pricing page," "pricing table," "plans," "subscription," "pricing plans," "pricing tiers," "pricing comparison," "SaaS pricing," "pricing page design," or "pricing objection handling."
When the user wants to create, optimize, or audit homepage content and structure. Also use when the user mentions "homepage," "landing page," "main page," "home page," "hero section," "above the fold," "home page design," "landing page optimization," "homepage conversion," or "homepage structure."