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Found 41 Skills
Write persuasive marketing copy for homepages, landing pages, pricing pages, feature pages, and product pages. Includes headline formulas, CTA frameworks, page structure templates, conversion copy principles, and objection handling. Use when writing page copy, improving headlines, crafting CTAs, rewriting marketing pages, or when user mentions copywriting, marketing copy, headline help, CTA copy, page copy, conversion copy, landing page copy, homepage copy, or persuasive writing.
Generate conversion-focused copy for marketing pages, ads, and campaigns
Writes high-converting, psychologically-driven hooks for paid ads, TikTok, Instagram Reels, and organic content. Use this whenever a user wants to write hooks, opening lines, scroll-stoppers, or attention-grabbing openers for ads or social content. Trigger for any request involving "write me hooks," "give me hooks for," "I need hooks for my ad," "TikTok hooks," "hook ideas," or any variation of wanting compelling opening lines for advertising or social content. Also use when a user provides a product, persona, messaging angle, or awareness stage and wants tactical hook execution — especially when used downstream from the Creative Strategy Engine.
Write and rewrite marketing copy for landing pages, homepages, and ads. Useful as a copy chief partner during launches.
Use this skill when writing, rewriting, or improving marketing copy for any page (homepage, landing page, pricing, feature, product, or about page). This skill produces clear, compelling, and testable copy while enforcing alignment, honesty, and conversion best practices.
A pattern for generating higher-quality output by iterating against explicit scoring criteria. Use for headlines, CTAs, landing page copy, social content, ad copy — anything where quality matters. Generate → Evaluate → Diagnose → Improve → Repeat.
A living swipe file of scroll-stopping hook templates collected from the wild — real sentence structures and native voice patterns that have proven they stop the scroll. Use this whenever writing hooks, opening lines, or scroll-stoppers, especially when combined with hook-writing and hook-tactics. Trigger any time the user wants hooks that feel native to the feed rather than constructed. These templates are the raw structural DNA of hooks that work — plug in the brand, persona, and pain to execute.
Use when writing headlines, hooks, email copy, landing pages, ads, sales copy, social posts, or website copy. Also use when copy sounds generic, robotic, AI-like, doesn't convert, or needs to sound more human.
Line-by-line copy editing and improvement for marketing content. Polish existing copy for clarity, conciseness, impact, and conversion. Trigger phrases: "edit my copy", "improve this copy", "polish this text", "copy edit", "make this clearer", "tighten this up", "proofread", "review my copy", "make this more persuasive", "fix my writing".
Writes social media captions for any platform from a brief. Generates 3 variations — short, medium, and long — with a hashtag set for each. Invoke when the user says "write a caption", "write captions for", "I need post copy for", "draft some caption options", or when a content brief is provided and the user needs caption text. Also invoke when working through a content calendar and post copy is needed for specific items.
When the user wants help writing opening lines, hooks, or first sentences that grab attention. Also use when the user mentions 'hook,' 'opening line,' 'first line,' 'scroll stopper,' 'attention grabber,' 'headline,' 'how to start my post,' or 'nobody reads past my first line.' Can be used standalone or invoked by other creation skills. For writing full posts, see post-writer-sms. For threads, see thread-writer-sms.
When the user wants to edit, review, or improve existing marketing copy, or refresh outdated content. Also use when the user mentions 'edit this copy,' 'review my copy,' 'copy feedback,' 'proofread,' 'polish this,' 'make this better,' 'copy sweep,' 'tighten this up,' 'this reads awkwardly,' 'clean up this text,' 'too wordy,' 'sharpen the messaging,' 'refresh this content,' 'update this page,' 'this content is outdated,' or 'content audit.' Use this when the user already has copy and wants it improved or refreshed rather than rewritten from scratch. For writing new copy, see copywriting.