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Found 23 Skills
Use this skill when writing competitor comparison or alternative pages for a website. Trigger phrases include: "write a competitor comparison page," "create an alternatives page," "write a [Product] vs [Competitor] page," "build a best [Competitor] alternatives page," "create a '[Your Product] vs [Competitor]' page," "write a competitor vs competitor page," "create a comparison landing page," or "write SEO content comparing us to competitors." This skill covers four formats: singular alternative, plural alternatives, you vs competitor, and competitor vs competitor. Distinct from competitor-profiling, which researches and documents a competitor for internal use.
When the user wants to optimize the meta description or meta tag description. Also use when the user mentions "meta description," "meta desc," "page description," "SEO description," "search snippet," "SERP description," "description tag," "snippet for search," "meta description length," "rewrite meta description," or "description not showing."
When the user wants to optimize their App Store listing for seasonal events, holidays, or trending moments — including keyword opportunities, metadata updates, screenshot theming, and timing strategy. Use when the user mentions "seasonal", "holiday", "Christmas", "New Year", "Valentine's Day", "summer", "back to school", "seasonal keywords", "trending now", "limited time", or wants to capitalize on a calendar event. For general keyword research, see keyword-research. For full metadata rewrites, see metadata-optimization.
When the user wants help with Google Ads keyword research, keyword strategy, match types, search term analysis, keyword planning, keyword organization, or keyword audits. Triggers on 'keyword research', 'keyword strategy', 'match types', 'search terms', 'keyword planner', 'keyword audit', 'broad match', 'phrase match', 'exact match', 'keyword expansion', or 'keyword list'. For deep negative keyword optimization, wasted spend elimination, or cannibalization prevention see google-ads-negative-keywords. For building search campaigns see google-ads-search. For bid management on keywords see google-ads-bidding.
Optimize App Store and Google Play listings with keyword strategy, metadata, and localization. Use when asked to improve app store visibility, ASO, or app discoverability. Don't use for web SEO, paid UA/ad campaigns, or pre-submission compliance/review audits.
Build a comprehensive Amazon advertising strategy combining Sponsored Products, Sponsored Brands, and Sponsored Display. Budget allocation, campaign structure, keyword strategy, and ACoS optimization.
Write Google Ads copy and build campaign structures. Use when the user asks to create Google Ads, write ad copy for search or display, set up PPC campaigns, optimize Quality Score, choose bidding strategies, or generate responsive search ads. Trigger phrases include "Google Ads", "PPC", "search ads", "display ads", "Performance Max", "ad copy", "headlines and descriptions", "keyword match types", "ad extensions", "Quality Score".
Creates optimized meta titles, descriptions, and URL suggestions based on character limits and best practices. Generates compelling, keyword-rich metadata. Use PROACTIVELY for new content.
When the user wants to optimize content for SEO—word count, H2 keywords, keyword density, multimedia, tables, lists. Also use when the user mentions "content length," "word count," "keyword stuffing," "H2 keywords," "keyword density," "tables," "bullet points," or "content structure."
Optimize an app's store listing for maximum visibility and downloads — keyword strategy, title and subtitle optimization, screenshots, preview videos, rating and review management, and A/B testing on the App Store (iOS) and Google Play (Android). Use when the user says "ASO", "app store optimization", "optimize my app listing", "improve app store ranking", "app store keywords", "app store screenshots", "app store rating", "Google Play optimization", "app visibility", "increase app downloads", "app store SEO", "app store conversion", "my app isn't getting downloads", or wants to improve how their app appears and converts in the App Store or Google Play.
Plan, build, and optimize Google Ads campaigns — Search, Shopping, Performance Max, Display, and YouTube — including keyword research, match types, bidding strategy, Quality Score, ad extensions, conversion tracking, and ROAS optimization. Use when the user says "Google Ads", "Google advertising", "Google campaign", "search ads", "Google Shopping", "Performance Max", "PMax", "Google Display", "YouTube ads", "keyword targeting", "Google Ads strategy", "Google Ads optimization", "Google Ads account", "Google Ads not working", "search campaign", "Quality Score", "bidding strategy", "Google conversion tracking", or wants to run or improve paid advertising on Google.