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Found 15 Skills
Builds features based on Jobs-to-be-Done theory using Bob Moesta's frameworks. Use when designing features, identifying customer jobs, understanding push/pull forces, or uncovering hidden needs beyond stated feature requests.
Use when documentation needs to be updated, clarified, or reorganized to better serve users' jobs-to-be-done with low cognitive load and high signal.
Use when asked to "jobs to be done", "JTBD", "why customers churn", "prep for customer interviews", "hire and fire products", or "find real competitors". Helps discover unmet needs and the context behind purchasing decisions. The Jobs to be Done framework (created by Clayton Christensen and Bob Moesta) explains why customers hire and fire products.