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Found 34 Skills
Transform your go-to-market strategy using Wes Bush's PLG framework to make your product the primary driver of customer acquisition, activation, and retention Use when: **Launching a SaaS product** and deciding between free trial, freemium, or sales-led models; **Reducing customer acquisition costs** by letting the product do the selling; **Designing user onboarding** that drives users to value quickly; **Converting free users to paid** through product-qualified leads (PQLs); **Fighting churn...
Expert in onboarding, adoption, and retention strategies. Specializes in turning users into advocates through structured success plans and proactive health monitoring. Use when designing onboarding flows, creating success plans, or improving customer retention.
/cs:cco-review <plan> — Retention-obsessed Chief Customer Officer interrogation of any plan that touches customer retention, segmentation, CS team sizing, or CS team hiring.
Plan Amazon Brand Tailored Promotions. targeted discounts sent to specific shopper audiences such as repeat customers, recent customers, brand followers, cart abandoners, and high-spend shoppers. Picks the right audience, the right discount depth, and the right goal for each promotion. Use when a user asks about Brand Tailored Promotions, targeting past customers with a discount, re-engaging repeat buyers, rewarding brand followers, or winning back lapsed customers. Trigger phrases: "brand tailored promotions", "BTP", "target repeat customers", "win back customers", "brand follower discount". Works with zero tools. the user describes their brand and audience sizes.
This skill should be used when the user asks to "create email automations", "build CRM workflows", "marketing automation", "lead nurture sequences", "automation flows", or mentions CRM, email automation, or marketing automation systems. Creates strategic automation that nurtures leads and converts customers.
Perform RFM (Recency, Frequency, Monetary) customer segmentation from transaction data. Use this skill when the user needs to segment customers by purchase behavior, identify high-value buyers, design retention campaigns, or prioritize marketing spend by customer value — even if they say 'who are our best customers', 'which customers are at risk of churning', or 'how do we target our marketing'.
Use when managing post-purchase experience, building customer loyalty, or increasing repeat purchases
Manage the customer renewal process with health-based playbooks, timeline tracking, and risk mitigation strategies
Craft a clear, empathetic End-of-Life (EOL) message that communicates product or feature discontinuation, explains the rationale, addresses customer impact, provides transition support, and positions
Cart abandonment recovery — email sequences, SMS, retargeting, exit intent, checkout friction audit
Optimize e-commerce returns process and reduce return rates. Returns policy design, reverse logistics, root cause analysis, and customer retention through better returns experience.
Map and analyze the customer journey across Awareness, Consideration, Decision, Usage, and Advocacy stages. Use this skill when the user needs to understand the customer experience end-to-end, identify drop-off points, optimize touchpoints, or improve conversion — even if they say 'where are we losing customers', 'what's our funnel look like', or 'map the user experience'.