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Found 35 Skills
Generate a personalized follow-up sequence for any creator chasing scenario — missing info, unsigned contract, late content, missing metrics, or incomplete whitelisting setup. This skill should be used when chasing a creator for a response, writing a follow-up message to an influencer, nudging a creator about a late deliverable, following up on an unsigned contract, requesting missing campaign metrics, chasing whitelisting or ad access setup, escalating a non-responsive creator, writing a reminder to a creator who ghosted, building a follow-up cadence for overdue items, drafting a polite but firm nudge to an influencer, or managing creator communication when deadlines slip. For writing initial outreach messages, see creator-outreach-sequence-generator. For classifying and triaging creator replies, see reply-triage-classifier. For negotiating rates after a creator responds, see creator-negotiation-assistant.
Generate a complete, ready-to-send creator campaign brief from a few inputs — product, platforms, deliverables, messaging, and audience. This skill should be used when writing a campaign brief, building an influencer brief, drafting a creator brief, generating a partnership brief, creating a brief for a product launch, putting together a campaign brief for a new launch, starting a new creator campaign, planning deliverables and content direction, or preparing any document that goes out to creators — even if the user does not call it a "brief." If the user needs brand context first, see brand-context. If the user needs content concepts after the brief, see creator-content-concept-generator. If the user needs outreach messages, see creator-outreach-sequence-generator. If the user needs to check content against the brief, see content-to-brief-compliance-checker.
Generate realistic KPI benchmarks for an influencer campaign before launch based on industry, platform, creator tier, and budget. This skill should be used when setting performance expectations for a creator campaign, estimating reach engagement and conversion benchmarks before launch, building KPI targets for an influencer program, forecasting campaign performance by creator tier and platform, setting EMV and ROAS targets for a campaign brief, defining what good looks like for an upcoming creator activation, calibrating expectations for a gifting or paid campaign across Instagram TikTok or YouTube, or creating a benchmark framework to measure campaign success against. For calculating ROI after a campaign ends, see campaign-roi-calculator. For calculating engagement rates from actual post data, see engagement-rate-calculator-benchmarker. For building a full KPI framework tied to business objectives, see campaign-goal-to-kpi-framework-builder.
Score each creator on a completed campaign across consistency, content quality, engagement rate, and brand alignment, then produce a ranked retention list for future campaigns. This skill should be used when grading creators after a campaign ends, evaluating influencer performance post-campaign, ranking creators by campaign performance, building a retention list of top creators, deciding which creators to rebook for the next campaign, scoring influencer deliverables after a launch, comparing creator performance across a campaign roster, auditing which creators delivered the most value, or tiering creators into re-engage versus one-and-done lists. For calculating engagement rates and benchmarking them by tier, see engagement-rate-calculator-benchmarker. For scoring niche fit before a campaign, see niche-fit-scorer. For building the full campaign report with ROI narrative, see campaign-roi-calculator-narrative-builder.
Paste in raw internal team notes, Slack messages, or email threads with feedback on a creator's content draft and receive a clear, constructive, ready-to-send revision request for the creator. This skill should be used when turning internal feedback into a creator-friendly revision request, cleaning up messy team feedback before sending to a creator, writing a content change request for an influencer, converting brand manager notes into creator revision instructions, translating legal or compliance feedback into plain language for a creator, consolidating scattered feedback from multiple reviewers into one message, drafting a content revision DM or email for an influencer, or preparing approval notes to send after internal review. For building the original content brief, see creator-content-concept-generator. For checking content against brief requirements, see content-to-brief-compliance-checker. For FTC disclosure issues, see ftc-disclosure-spot-checker.
Paste in a DM or email thread where partnership terms were discussed and receive a clean bulleted summary of all agreed terms formatted to send back to the creator for confirmation. This skill should be used when summarizing a creator conversation into agreed terms, extracting deal points from a DM thread, turning an email negotiation into a confirmation message, documenting what was agreed with an influencer, cleaning up a messy negotiation thread into clear terms, converting informal creator discussions into a written agreement summary, pulling terms from a back-and-forth DM exchange, creating a confirmation recap from a creator call or chat, formalizing a verbal deal with a creator, or drafting a terms confirmation message to send after a negotiation. For writing the initial outreach messages, see creator-outreach-sequence-generator. For negotiation strategy and counter-offer language, see creator-negotiation-assistant.
Generate a paid social creative brief from a whitelisted or Spark Ad creator post, covering hook analysis, messaging angle, audience targeting, caption variants, and placement recommendations. This skill should be used when turning a creator post into a paid ad brief, writing a creative brief for whitelisted content, briefing the paid team on creator content, generating Spark Ads briefs from organic posts, creating paid media briefs from influencer content, translating UGC into a paid social strategy, building a media buyer brief from a creator video, preparing whitelisted content for ad spend, or generating placement recommendations for boosted creator content. For adapting captions into ad copy variants, see paid-ad-copy-adapter. For organic repost captions, see organic-repost-caption-writer. For FTC compliance, see ftc-disclosure-spot-checker.
Parse raw text from an Instagram or TikTok Story insights screenshot and format it into a clean, spreadsheet-ready row with labeled fields. This skill should be used when parsing Story metrics from a screenshot, formatting Story insights for a spreadsheet, extracting metrics from a pasted Story screenshot, cleaning up Story analytics data, converting Story insights text into structured data, turning a Story performance screenshot into a row for the tracker, logging Story metrics into a spreadsheet, normalizing Story screenshot data, pulling numbers from a Story insights paste, organizing Story metrics from creator screenshots, processing a batch of Story screenshots into rows, building a Story metrics tracker from screenshots, or entering Story data from a screenshot into a sheet. For normalizing metrics from multiple sources into a unified table, see metrics-normalization-formatter. For calculating engagement rates and comparing to benchmarks, see engagement-rate-calculator-benchmarker.
Reviews a submitted creator caption, script, or post for FTC disclosure compliance and flags specific issues with concrete fixes. This skill should be used when checking if a creator's caption has proper FTC disclosure, reviewing influencer content for ad disclosure compliance, auditing a sponsored post for proper
Estimate fair market rates for creator partnerships based on platform, follower count, engagement rate, niche, and deliverable type. This skill should be used when estimating influencer rates, calculating creator pricing, building a rate card for a campaign, checking if a creator's rate is fair, comparing influencer costs across platforms, budgeting for a creator campaign, evaluating a creator's rate card, figuring out how much to pay an influencer, benchmarking creator rates against market data, or assessing whether a creator is overcharging. For negotiating rates after estimation, see rate-negotiation-playbook. For full creator vetting beyond pricing, see creator-vetting-scorecard.
Takes activated influencers and their deliverables and generates a structured monitoring checklist specifying what to capture on each platform, when to check, and what to do if content goes missing. This skill should be used when building a content monitoring plan for a creator campaign, creating a checklist to track influencer deliverables across platforms, setting up a capture schedule for Instagram Stories before they expire, planning when to screenshot or capture creator posts, building a monitoring cadence for TikTok and YouTube deliverables, organizing content capture across multiple creators and platforms, making sure no creator content slips through the cracks, preparing a content tracking plan before a campaign goes live, or setting up a system to catch expiring Stories and time-sensitive posts. For checking whether submitted content matches the brief, see content-to-brief-compliance-checker. For tracking which creators have posted versus who is overdue, see creator-posting-compliance-tracker.
Calculate influencer campaign ROI and build a leadership-ready narrative summary from raw performance data. This skill should be used when calculating ROI for a creator campaign, building a campaign performance report for leadership, turning raw influencer metrics into an executive summary, computing CPM CPE ROAS and EMV for a creator program, summarizing campaign spend versus revenue for a stakeholder meeting, proving influencer marketing ROI to a CMO or VP, creating a campaign wrap report with financial metrics, or comparing influencer channel efficiency against paid social. For setting KPI targets before a campaign launches, see performance-benchmark-setter. For tracking creator posting compliance, see creator-posting-compliance-tracker. For full end-of-campaign reporting with qualitative analysis, see post-campaign-creator-scorecard. For building UTM links to enable attribution, see utm-parameter-builder.