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Found 138 Skills
Build and optimize sales funnels — strategy, structure, conversion optimization, A/B testing, and analytics. Use when building a funnel, optimizing conversion rates, designing upsell/downsell flows, choosing a funnel builder, or planning a launch funnel. Do NOT use for email marketing sequences (use /sales-email-marketing), checkout-specific optimization (use /sales-checkout), or webinar funnels (use /sales-webinar). For Groove-specific help, use /sales-groove.
Generate SEO-optimized competitor comparison and alternatives pages. Covers "X vs Y" layouts, "alternatives to X" pages, feature matrices, schema markup, and conversion optimization. Use when user says "comparison page", "vs page", "alternatives page", "competitor comparison", or "X vs Y".
Polish and refine existing marketing copy for clarity, impact, and conversion
Expert VSL (Video Sales Letter) and product marketing video storyboard writer. Use when creating sales videos, product demos, explainer videos, social media video content, or marketing video scripts. Use when asked to "write a video script", "create a VSL", "storyboard a sales video", or "script a product demo". Produces storyboard scripts optimized for handoff to motion designer and Remotion video production.
Use this skill when users need to design a sales funnel, map a value ladder, or create a customer journey. Activates for "build my funnel," "design a funnel," "create a value ladder," or when planning landing page sequences.
Generate SEO-optimized competitor comparison and alternatives pages. Covers "X vs Y" layouts, "alternatives to X" pages, feature matrices, schema markup, and conversion optimization. Use when user says "comparison page", "vs page", "alternatives page", "competitor comparison", or "X vs Y".
Generate authentic social media content in Ken's distinctive multilingual style - mixing Cantonese, English, and Traditional Chinese for personal branding, product promotion, and educational content. Perfect for creating viral posts that combine vulnerability, authority, and conversion optimization.
Run systematic growth experiments to increase acquisition, activation, retention, and revenue. Use when optimizing conversion funnels, running A/B tests, improving metrics, or when users mention growth, experimentation, optimization, or scaling user acquisition.
Comprehensive marketing audit and analysis skill. Integratively utilize all marketing-related skills. Usage scenarios: (1) Overall marketing audit (2) Pre-launch comprehensive inspection (3) Growth strategy review (4) Competitor analysis (5) Formulation of comprehensive improvement plans. Trigger examples: "Conduct a comprehensive investigation and review of marketing aspects", "Marketing audit", "Pre-launch check", "Develop a growth strategy", "Marketing improvement plan"
Grows an email list or newsletter audience — lead magnets, content upgrades, cross-promotion, referral programs, social-to-email conversion, SEO-to-email, viral loops, opt-in optimization. Use when growing a subscriber list, creating lead magnets, setting up referral programs, optimizing opt-in forms, or converting social followers to email subscribers. Do NOT use for sending emails to your list (use /sales-email-marketing), monetizing your newsletter (use /sales-newsletter), or platform-specific setup (use /sales-kit, /sales-mailchimp, etc.).
Create compelling free offers that attract your ideal customers. Use when building email lists, generating leads, or creating entry points for your audience.
When the user wants to design, optimize, or audit hero sections (above-the-fold main visual area). Also use when the user mentions "hero," "hero section," "hero area," "above the fold," "above the fold content," "landing hero," "main banner," "banner section," "first fold," "hero section design," "hero conversion," "split layout hero," "centered hero," or "hero alignment."