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Found 19 Skills
Produce an editor-ready content brief for a target keyword or topic. Use when the user asks for a content brief, writing guidelines, article outline, SEO brief, what to include in a blog post, or how to structure content for a keyword. For choosing which topics to write about, see find-keywords. For a full site-wide SEO audit, see audit.
Draft the creative campaign brief a brand hands to an already-signed influencer or creator for one campaign - deliverables with exact specs, key messages with proof points, brand guardrails, disclosure requirements, timeline, and bounded review rounds, split into non-negotiables vs preferences. Covers B2C brand collabs and B2B creator programs. Use whenever the user mentions a creator brief, campaign brief, content brief, creator deliverables, or briefing a creator they just signed, even if they never say brief. Starts after the deal is signed and reflects its terms exactly. Do NOT use for picking or vetting the creator - use mbfinotti/partnerships-skills@influencer-discovery-brief instead.
Full content production pipeline — takes a topic from blank page to published-ready piece. Use when you need to execute content: write a blog post, article, or guide end-to-end. Triggers: 'write a post about', 'draft an article', 'create content for', 'help me write', 'I need a blog post'. NOT for content strategy or calendar planning (use content-strategy). NOT for repurposing existing content (use content-repurposing). NOT for social captions only.
Analyze Google search results (SERP) for any keyword. Use when the user says "analyze the SERP", "what ranks for", "SERP analysis", "competitive analysis for keyword", "content brief", "what's ranking", "search results for", "who ranks for", or asks about ranking content patterns for a keyword.
Surfaces top and bottom sellers, identifies seasonality patterns, and produces a 2-week content brief to push winners and clear slow movers. Accepts optional lookback window of 30, 60, or 90 days.
Runs the demand side of an SEO and AEO program in two modes. Topic pipeline pulls live keyword and prompt volumes with real numbers, builds an answer-engine question map, and writes a writer content brief. Monitoring watches Search Console and prompt visibility and reports only state changes. Binds each job to whatever research and chat tools the team already has instead of requiring a named vendor. Use when asked to "what's the search volume", "check prompt volume", "write a content brief", "brief this article for a writer", "build a question map", "what questions should this page answer", "review Search Console", "why did our clicks drop", or "set up SEO monitoring". Writes briefs and research, never the article itself. For implementing the page in code use optimise-seo, and for the article use the external ghostwriter skill with platform blog.
Audits and fixes technical SEO, researches search demand, creates content briefs, and measures SEO/AEO performance. Use when asked to "audit SEO", "fix indexing", "improve AI visibility", "check keyword volume", "write an SEO brief", or "why did organic traffic drop". For writing the article use ghostwriter; for visual redesign use ui-design.