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Found 65 Skills
Product marketing, positioning, GTM strategy, and competitive intelligence. Includes ICP definition, April Dunford positioning methodology, launch playbooks, competitive battlecards, and international market entry guides. Use when developing positioning, planning product launches, creating messaging, analyzing competitors, entering new markets, enabling sales, or when user mentions product marketing, positioning, GTM, go-to-market, competitive analysis, market entry, or sales enablement.
Research competitor apps on the Apple App Store. Extracts app metadata (title, subtitle, description, rating, reviews, category, developer, version, price) and downloads all screenshots. Use when user wants to analyze a competitor's app, research app store listings, gather competitive intelligence, or download app screenshots. Triggers on App Store URLs (apps.apple.com) or requests like "research this app", "analyze competitor", "get app store info", "download app screenshots".
Analyze earnings call transcripts to extract key insights about future guidance, strategic priorities, management commentary, and market signals.
Product marketing skill for positioning, GTM strategy, competitive intelligence, and product launches. Covers April Dunford positioning, ICP definition, competitive battlecards, launch playbooks, and international market entry.
Analyze website traffic and competitive intelligence with SimilarWeb.
Competitive analysis for startups: identify and segment competitors (direct/indirect/substitutes/status quo), map markets, build sales battlecards, run win/loss + churn analyses, and refine positioning/differentiation. Use when asked to compare products vs competitors, define competitive alternatives, explain category structure, or set up competitive intelligence monitoring and update cadences.
B2B go-to-market strategy, pricing models, ICP development, positioning, and competitive intelligence. Use when planning GTM strategy, setting pricing, defining ICP, or evaluating opportunities.
Build product marketing strategy including positioning, messaging, and go-to-market. Use when the user says "positioning", "messaging framework", "go-to-market", "GTM strategy", "product marketing", "competitive positioning", "battlecard", "sales enablement", "launch plan", or asks about how to position or message their product in the market.
Set up and run ongoing competitive intelligence monitoring for a client. Tracks competitor content, ads, reviews, social, and product moves.
Audit competitors using ScaleBrick's 3-surface framework (social, web/pages, SEO). Categorizes their pricing, features, and landing pages. Identifies gaps you can exploit, positioning angles no one is claiming, and specific moves you can make this week.
Analyze competitive landscape to identify strengths, weaknesses, opportunities, and threats. Inform product strategy and positioning based on market insights.
Monitor competitor pricing pages and send alerts when prices change. Track discount patterns, promotional cycles, and pricing strategy shifts.