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Found 48 Skills
Generate personalized cold email sequences (7-14 emails) with A/B test subject lines, follow-up timing recommendations, and integrated social proof. Creates multi-touch campaigns optimized for response rates. Use when users need outbound email campaigns, sales sequences, or lead generation emails.
Plan, launch, and optimize paid advertising campaigns for a solopreneur business. Use when running ads on Google, Facebook, LinkedIn, or other platforms to drive traffic, leads, or sales. Covers platform selection, campaign structure, ad copy and creative, targeting, budget allocation, conversion tracking, and optimization based on performance data. Trigger on "paid ads", "run ads", "Facebook ads", "Google ads", "advertising strategy", "ad campaign", "PPC", "how to advertise".
Email marketing for opt-in subscribers — broadcasts, nurture sequences, automation, segmentation, and list management. Use when planning email campaigns, designing welcome sequences, setting up behavior-based automation, segmenting lists, improving open/click rates, or choosing an email marketing platform. Do NOT use for cold outbound email (use /sales-cadence), email deliverability/SPF/DKIM (use /sales-deliverability), or connecting email tools to CRM (use /sales-integration). For Groove-specific help, use /sales-groove.
Amazon PPC campaign builder and optimizer for sellers. Two modes: (A) Build — design a complete campaign structure from scratch with keyword groupings, bid calculations, and negative keyword lists, (B) Optimize — audit existing campaigns using search term reports, identify keyword funnel opportunities, calculate bid adjustments, and generate a week-by-week action plan. Integrates with amazon-keyword-research for keyword input. No API key required. Use when: (1) setting up Amazon PPC campaigns for a new product, (2) auditing existing campaign performance and ACoS, (3) optimizing keyword bids and negative keywords, (4) building Auto/Manual/Exact campaign structures, (5) analyzing search term reports for opportunities, (6) calculating break-even ACoS and target ACoS, (7) scaling profitable campaigns to Sponsored Brands or Display.
Create and optimize paid advertising campaigns across platforms
Landing page quality assessment for paid advertising campaigns. Evaluates message match, page speed, mobile experience, trust signals, form optimization, and conversion rate potential. Use when user says "landing page", "post-click experience", "landing page audit", "conversion rate", or "landing page optimization".
Audit Reddit Ads measurement, campaign structure, community and interest targeting, creative-native fit, catalog advertising, budgets, brand safety, and reporting. Use for Reddit Ads, promoted posts, conversation ads, community targeting, Reddit Pixel, Reddit Conversions API, or Reddit dynamic product ads.
Reddit Ads platform help — campaign setup, subreddit targeting, ad formats (Image, Video, Carousel, Conversation, Product, Free-Form, AMA, Takeover, Interactive, Max), Reddit Pixel, Conversions API (CAPI), Lead Gen Ads, Business Manager, bidding strategy, audience building, conversion tracking. Use when Reddit ad ROAS is underperforming, you're not sure which subreddits to target, the Reddit Pixel isn't tracking conversions, your ads get downvoted or feel off-tone for Reddit, or you can't figure out the right bidding strategy. Do NOT use for general retargeting strategy (use /sales-retargeting), B2B advertising strategy across tools (use /sales-b2b-advertising), or organic Reddit marketing (out of scope).
Budget allocation and bidding strategy review across all ad platforms. Evaluates spend distribution, bidding strategy appropriateness, scaling readiness, and identifies campaigns to kill or scale. Uses 70/20/10 rule, 3x Kill Rule, and 20% scaling rule. Use when user says "budget allocation", "bidding strategy", "ad spend", "ROAS target", "media budget", or "scaling".
Use when establishing measurement frameworks, dashboards, and optimization rhythms for live campaigns.
Query, audit, and optimize Google Ads campaigns. Supports two modes: (1) API mode for bulk operations with google-ads Python SDK, (2) Browser automation mode for users without API access - just attach a browser tab to ads.google.com. Use when asked to check ad performance, pause campaigns/keywords, find wasted spend, audit conversion tracking, or optimize Google Ads accounts.
Paid advertising specialist covering Google Ads, Meta Ads (Facebook/Instagram), LinkedIn Ads, TikTok Ads, X/Twitter Ads, Pinterest Ads, and programmatic advertising. Use when the user wants to create ad campaigns, write ad copy, optimize ROAS, reduce CPA, set up conversion tracking, plan ad budgets, create audience targeting, design ad funnels, or any paid media task. Also triggers for PPC, SEM, display ads, retargeting, lookalike audiences, Performance Max, Advantage+, or ad creative optimization.