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Found 42 Skills
Use when crafting tiered ABM messaging, offers, and creative variants.
Use when calculating marketing ROI on Xiaohongshu, measuring campaign return on investment, analyzing cost per acquisition, evaluating marketing spend efficiency, or proving marketing value to stakeholders
Run Google Search Ads end-to-end: keyword mining, account structure, ad copy, negative keyword architecture, and performance analysis. Covers the full loop from setup to ongoing optimization for B2B SaaS and app makers. Use when the user wants to plan, launch, or optimize Google Search campaigns, or understand how the platform works before spending. Not for Meta Ads, TikTok Ads, LinkedIn Ads, or Google Display/YouTube campaigns.
Parses Amazon Search Term Reports (50K+ rows) into 4 actionable buckets: negative exacts, negative phrases, exact-match harvest, and hero scale terms. Produces a Bulk Operations upload-ready file in minutes instead of the eyeball approach that misses 60% of opportunities. Use when a user mentions STR, PPC bulksheet, or search term analysis. Trigger phrases: "search term report", "STR analysis", "PPC bulksheet", "negative keywords bulk upload", "harvest exact match". Works with zero tools.
Reference benchmarks for CAC, CPL, ROAS, and payback across channels and segments.
When the user wants to set up, optimize, or manage Meta (Facebook/Instagram) Ads. Also use when the user mentions "Meta Ads," "Facebook Ads," "Instagram Ads," "Meta Pixel," "Conversions API," "Advantage+," "lookalike audience," or "Meta retargeting."
When the user wants to set up, optimize, or scale Apple Search Ads (ASA) campaigns — including keyword bidding, match types, campaign structure, Creative Product Sets, CPP routing, and ROAS optimization. Use when the user mentions "Apple Search Ads", "ASA", "Search Ads", "Search tab ads", "Today tab ads", "CPT", "TTR", "Search Match", "exact match", "broad match", "CPP in ads", "ASA bidding", or "Search Ads budget". For Meta/Google UAC/TikTok paid UA, see ua-campaign.
Apply systematic problem-solving techniques for marketing challenges including campaign complexity (simplification cascades), creative blocks (collision-zone thinking), recurring campaign patterns (meta-pattern recognition), assumption constraints (inversion exercise), audience scale uncertainty (scale game), and dispatch when stuck. Techniques derived from proven problem-solving frameworks adapted for marketing execution.
This skill should be used when the user asks to "create a challenge funnel", "build a 5-day challenge", "bootcamp funnel", "challenge launch", or mentions challenges, bootcamps, or multi-day engagement funnels. Creates challenge funnels that activate prospects, build community, and convert to core offers.
Use when establishing measurement frameworks, dashboards, and optimization rhythms for live campaigns.
Paid advertising strategy for Google, Meta, TikTok, LinkedIn - campaign structure, bidding, audiences, creative, measurement, budget allocation, unit economics (CAC/LTV), revenue attribution, incrementality, payback period, and sales alignment.
When the user wants to set up, optimize, or manage Google Ads campaigns. Also use when the user mentions "Google Ads," "Google Search Ads," "PPC," "SEM," "PMF testing with ads," "test product-market fit," "Responsive Search Ads," "RSA," "Performance Max," "Quality Score," "keyword bidding," or "Google Display/YouTube ads."