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Found 49 Skills
When the user wants to create or update their product marketing context document. Also use when the user mentions 'product context,' 'marketing context,' 'set up context,' 'positioning,' 'who is my target audience,' 'describe my product,' 'ICP,' 'ideal customer profile,' or wants to avoid repeating foundational information across marketing tasks. Use this at the start of any new project before using other marketing skills — it creates `.agents/product-marketing.md` that all other skills reference for product, audience, and positioning context.
This skill should be used when users need help with content strategy, persona building, competitive analysis, content planning, or brand voice consistency. It activates when users ask about content strategy, building personas or target audiences, competitive analysis requests, content planning and ideation, or brand voice questions.
Build a brand tone of voice guide (TONE.md) via discovery, voice definition, and channel modulation. Outputs voice attributes with do's/don'ts, NN/g positioning, tone modulation matrix, lexicon, mechanics, and channel rules — consumed by downstream content skills writing on-brand copy. Covers B2B SaaS, B2C/D2C, NGO, public sector, consulting, industrial, product-led, personal, and volunteering brands; researches uncovered contexts (politics, regulated niches, religious orgs, gaming) on demand. Also adapts an existing TONE.md to a new channel (blog → LinkedIn, web → Twitter/X, in-product UI). Optionally consumes SOUL.md to pre-fill brand identity. Apply when the user wants to create a TONE.md, define brand voice, port voice to a new channel, refresh an outdated voice, or set up a content factory writing across many supports. Not for writing individual posts, articles, emails, or UI strings (→ dedicated writing skills), nor SOUL.md, PROSE.md, DESIGN.md.
Extract and document someone's authentic writing voice from samples. Use when someone needs a "voice guide," wants to capture their writing DNA, or needs to train AI to write in their style. Also useful for ghostwriting, brand voice documentation, or onboarding writers.
Writes marketing copy using proven copywriting frameworks. Use when user needs copy for ads (Facebook, Instagram, TikTok, YouTube), landing pages, sales pages, email sequences, LinkedIn posts, product descriptions, or any marketing content.
Write articles, guides, blog posts, tutorials, newsletter issues, and other long-form content in a distinctive voice derived from supplied examples or brand guidance. Use when the user wants polished written content longer than a paragraph, especially when voice consistency, structure, and credibility matter.
Use when the user needs marketing copy, social media content, brand voice development, ad copy, newsletters, or persuasive writing for business audiences. Trigger conditions: social media post drafting, email campaign copy, landing page text, ad copy creation, brand voice definition, content calendar planning, headline writing, A/B test copy variations, newsletter composition.
Brand voice guardian and conversion-focused copywriter, specializing in direct, no-fluff copy that adapts to project's brand voice
Generates a case study aligned with Digital Speed brand voice. Use when asked to write a case study, success story, or client spotlight.
Create or update a reusable product marketing context document with positioning, audience, ICP, use cases, and messaging. Use at the start of a project to avoid repeating core marketing context across tasks.
UI copy and microcopy guidelines. Use when writing UI text, buttons, error messages, empty states, onboarding, or any user-facing copy. Triggers on i18n translation, UI text writing, or copy improvement tasks. Supports both Chinese and English.
Write clear, developer-first copy for Zed — leading with facts, grounded in craft.