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Found 16 Skills
Provides Jungian brand archetype frameworks, the 12 archetypes with profiles, the 70/30 primary/secondary rule, archetype combinations, and selection templates. Auto-activates during brand archetype selection, emotional positioning, and brand personality work. Use when discussing brand archetypes, Jungian archetypes, 12 archetypes, Hero, Outlaw, Magician, Creator, Lover, Jester, Everyman, Caregiver, Ruler, Sage, Explorer, Innocent, 70/30 rule, Mark-Pearson, or archetype combinations.
Name a business, product, or service and secure a matching domain. Use when brainstorming names, evaluating name quality, checking domain availability, choosing between name candidates, or planning a domain strategy. Covers naming frameworks, name-quality criteria, trademark basics, domain extensions, and the full name-to-domain pipeline. Trigger on "help me name my business", "name ideas", "find a domain", "business name", "product name", "domain name", "what should I call it", "naming strategy", "check domain availability".
Provides purpose-driven branding frameworks, WHY discovery processes, and templates for articulating brand purpose, mission, and vision. Auto-activates during purpose definition, Golden Circle methodology, mission/vision crafting, and WHY discovery. Use when discussing purpose, mission, vision, Simon Sinek, Golden Circle, WHY statement, hedgehog concept, purpose-driven branding, brand purpose, or purpose washing.
Brand strategy, identity, positioning, and voice development. Use when developing brand guidelines, creating positioning statements, defining brand voice, or building brand architecture.