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Found 47 Skills
Expert in brand identity, logo design, and visual brand systems
This skill should be used when the user asks to "create brand identity", "build brand kit", "logo design", "brand guidelines", "visual identity", or mentions branding, design systems, or creative assets. Creates professional brand identity and design systems that establish authority.
Use this skill when users need to develop brand strategy, choose a company name, define brand positioning, create brand voice, or build brand identity from day one. Activates for "what should I name it," "brand strategy," "positioning," or identity questions.
Creates unique web designs with brand identity, color palettes, typography, and modern UI/UX patterns. Use for brand identity development, visual design systems, layout composition, and responsive web design. Activate on "web design", "brand identity", "color palette", "UI design", "visual design", "layout". NOT for typography details (use typography-expert), color theory deep-dives (use color-theory-expert), design system tokens (use design-system-creator), or code implementation without design direction.
When the user wants to optimize logo placement, linking, or branding on a website. Also use when the user mentions "logo," "brand logo," "header logo," "logo placement," "AI logo design," "logo link," "logo alt text," "logo sizing," "favicon logo," or "logo usage."
When the user wants to set up or update their social media profile, voice, audience, content pillars, or platform preferences. Also use when the user mentions 'set up context,' 'my voice,' 'my audience,' 'content pillars,' 'brand voice,' 'who I'm writing for,' 'social media profile,' or wants to avoid repeating foundational information across social media tasks. Use this at the start of any new project before using other social media skills — it creates .agents/social-media-context-sms.md that all other skills reference.
Expert brand strategy covering brand positioning, identity development, brand architecture, messaging frameworks, and brand governance.
The craft of creating and maintaining cohesive brand identity systems. Branding translates brand strategy into tangible visual and verbal identity—logos, color systems, typography, imagery, and voice guidelines that work together to make a brand recognizable and memorable. This skill covers logo design, visual identity systems, brand guidelines, naming, verbal identity, and brand application across touchpoints. Great branding is invisible when done right—it feels inevitable, as if the brand couldn't have looked any other way. Use when "logo, branding, brand identity, brand guidelines, visual identity, color palette, typography, brand book, naming, rebrand, brand refresh, brand system, branding, identity, logo, visual-design, guidelines, naming, typography, color" mentioned.
When the user wants to define, audit, or apply brand strategy—purpose, values, positioning, storytelling, voice, visual identity. Also use when the user mentions "brand strategy," "brand story," "brand storytelling," "brand voice," "brand identity," "brand guidelines," "brand purpose," "brand values," "origin story," "brand narrative," "brand personality," or "brand archetype."
Define an illustration style guide with visual language, color usage, and application rules.
Builds brand identity systems — color palettes, typography, design tokens, logo guidelines, and visual language with usage rules and component specs. Produces `.agents/design/brand-system.md`. Not for writing marketing copy (use content-create) or mapping user flows (use user-flow). For campaign planning, see imc-plan. For audience research, see icp-research.
Build brand identities -- visual systems, color palettes, typography, voice/tone, brand guidelines. Activate for branding projects, rebrands, or when brand consistency is needed.