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Found 21 Skills
Account-based B2B advertising — display ads, retargeting, cross-channel campaigns targeting specific accounts or segments. Use when running ABM ad campaigns, targeting accounts with display ads, retargeting website visitors, building B2B audiences, measuring ad-to-pipeline attribution, or choosing a B2B advertising platform. Do NOT use for email outbound (use /sales-cadence), general paid media/B2C ads (out of scope), or ZoomInfo-specific config (use /sales-zoominfo). For platform-specific help, use /sales-zoominfo.
Clay platform help — Waterfall Enrichment (150+ data providers), Claygent (AI Research Agents), Sculptor (workflow builder), Signals (job changes, intent), Audiences, Ad Sync (LinkedIn/Meta/Google), Email Sequencer, CRM Sync (Salesforce/HubSpot/Dynamics), HTTP API actions, webhooks. Use when asking 'how do I set up Clay', 'Clay waterfall enrichment', 'Clay Claygent', 'Clay Sculptor workflows', 'Clay signals', 'Clay audiences', 'Clay ad sync', 'Clay sequencer', 'Clay CRM sync', 'Clay webhooks', 'Clay vs Apollo'. Do NOT use for enrichment strategy across tools (use /sales-enrich), cadence/sequence strategy across tools (use /sales-cadence), intent signal strategy across tools (use /sales-intent), B2B advertising strategy across tools (use /sales-b2b-advertising), or CRM data hygiene strategy across tools (use /sales-data-hygiene).
Generates ICP and persona documents. Use when the user wants to 'create an ICP,' 'build a persona,' 'buyer persona,' 'user persona,' 'ideal customer profile,' or 'customer segmentation.'
Finds digital marketing agencies, creative studios, and web design firms via Google Search using apidojo's Google Search Scraper on Apify. Triggers when the user asks to: find digital agencies for outreach or partnership, discover marketing agencies in a specific city, build a list of SEO agencies or web design studios via Google, find creative agencies that might need your software, prospect marketing firms by searching Google, identify agencies by specialty and location, or compile an agency contact list from Google search results. Returns agency name, website URL, and Google snippet per result. Ideal for SaaS vendors, white-label providers, and B2B service companies targeting marketing agencies.
6sense platform help — Signalverse Intent Data, Predictive Analytics (6AI Scoring), Sales Intelligence (Sales Copilot), AI Email Agents (Conversational Email), Advertising & Audience Activation, Orchestration Workflows, Segments, Company Identification API, People/Company Enrichment API, Company Discovery, Campaign Analytics. Use when asking 'how do I set up 6sense', '6sense intent data', '6sense predictive scoring', '6sense AI email agents', '6sense advertising', '6sense segments', '6sense API', '6sense Sales Intelligence', '6sense vs Demandbase'. Do NOT use for intent strategy across tools (use /sales-intent), lead scoring strategy across tools (use /sales-lead-score), enrichment strategy across tools (use /sales-enrich), B2B advertising strategy across tools (use /sales-b2b-advertising), or cadence/sequence strategy across tools (use /sales-cadence).
SalesForce Pardot integration. Manage Campaigns. Use when the user wants to interact with SalesForce Pardot data.
Ideate and design lead magnets for cold email campaigns. Covers both click-based (downloads, tools, signups) and reply-based (free trials, guarantees, done-for-you samples) campaign types. Use when a client needs a new lead magnet, when campaign-planning identifies a weak offer, or when the user wants to brainstorm offers for a specific ICP. Triggers on requests like "create a lead magnet for [client]", "brainstorm offers", "what lead magnet should we use", or when campaign-planning detects no strong lead magnet exists.
Build high-leverage sales messages that attract qualified buyers and repel poor-fit prospects. Use when writing or diagnosing headlines, landing pages, outreach, ads, sales letters, lead magnets, or B2B messages where urgency, qualification, and conversion matter.
Help users design and execute a press strategy that moves beyond vanity metrics to achieve specific business goals like funding, user acquisition, or B2B credibility.