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Found 42 Skills
Designs the sales compensation plan structure - pay mix (base/variable split) set by role influence, performance measures under the rule of three, accelerator and decelerator curves, SPIF overlays, draws, and role plans for SDR, AE, manager, overlay, and CSM seats. A macro annual exercise for sales leadership, RevOps, and finance, covering B2B SaaS and commission-heavy B2C. Use whenever the user mentions commission plans, OTE, accelerators, clawbacks, SPIFs, capping commissions, or "how should we pay our reps", even without the words comp design. Do NOT use for deriving the quota the plan pays against (mbfinotti/sales-skills@sales-quota-setting) or structuring the org (mbfinotti/sales-skills@sales-org-structure).
When the user wants to figure out which marketing actually drives conversions and revenue, choose or interpret an attribution model, or reconcile conflicting numbers across tools. Also use when the user mentions "attribution," "attribution model," "first-touch vs last-touch," "multi-touch," "which channel drives revenue," "what's my real CAC," "my dashboards disagree," "Google/Meta says X but GA says Y," "media mix model," "MMM," "incrementality," "geo lift," "holdout test," "how did you hear about us," "self-reported attribution," "dark social," or wants to instrument attribution themselves — "stitch my bookings to their source," "SavvyCal/Calendly attribution," "close the identify gap," "track conversions on a third-party domain," "first-party / self-hosted attribution." For event tracking setup and UTMs, see analytics. For ad-platform pixels/CAPI, see ads. For pipeline and CRM revenue reporting, see revops. For the AI-search attribution blind spot, see ai-seo.
Use when designing go-to-market strategy, selecting GTM motion (PLG/sales-led), defining ICP, planning product launches, or implementing AI-powered GTM automation. Covers channel selection, growth loops, RevOps alignment, and market entry execution.
Challenge an outbound campaign copy by benchmarking it against the user's existing campaigns — what worked, what didn't, what the winners do differently — and return a concrete verdict plus prioritized fixes. Use whenever the user wants to know if a campaign or sequence is good, compare a draft to past campaigns, audit campaign copy against real performance, pressure-test a sequence before launch, validate a sequence before going live, or asks 'is this campaign as good as my best ones'. Triggers on: 'challenge this campaign', 'benchmark this sequence', 'is this campaign good', 'audit my copy', 'pressure-test before launch', 'compare to my best campaigns', 'should I launch this'. Pulls existing campaign performance from the La Growth Machine MCP when connected; otherwise works from stats and copy the user pastes; falls back to a best-practice baseline when there is no campaign history. For SDR, RevOps, Growth, Head of Sales/Marketing, founders launching outbound. Maintained by La Growth Machine.
Set up, audit, verify, or fix website conversion tracking. Use when the conversion is a form submission, booked meeting, chat, phone call, signup, or purchase; when conversions must reach Google Ads, Meta, GA4, LinkedIn, TikTok, or Microsoft Ads; when the work involves GTM tags and dataLayer events, pixels, the Conversions API (CAPI), Enhanced Conversions, server-side tagging, or gclid and fbclid capture; or when the user reports conversion problems like "conversions stopped", "double counting", "spend but no conversions", "GA4 and Google Ads don't match", or an Unverified or Inactive status. Covers lead gen and ecommerce. Always fire on confirmed success, never the submit click; verify a test conversion arrives; diagnose before changing anything; offer free and native paths alongside paid ones and disclose partner tools. For tracking plans and UTMs, see analytics. For attribution models, see attribution. For campaigns and bidding, see ads. For CRM lead-stage design, see revops.
Use when reviewing or rebalancing direct vs. partner-led channel economics — computing fully-loaded cost-to-serve per channel, channel ROI with cash / LTV / marginal lenses, and optimal channel mix subject to constraints. For Head of Commercial, RevOps, and VP Sales doing quarterly channel review when pipeline is mixed (e.g., 60% direct + 40% partner-led) and nobody actually knows which channel makes money after CAC, support load, partner discount, deal-velocity differences, retention differential, and overhead allocation are all loaded in. Outputs cost to serve, channel ROI verdicts (DOUBLE-DOWN / MAINTAIN / DEFUND / EXIT), a sensitivity-tested channel-mix recommendation, and the diminishing-returns inflection. Not channel structure (that's partnerships-architect — tiers, joint GTM, revshare). Not RevOps process (that's business-growth/revenue-operations — lead routing, SDR motion). Not strategic CRO judgment (that's c-level-advisor/cro-advisor — comp plans, when-to-hire-a-VP-Sales). Not historical close-and-report (that's finance/financial-analysis). This skill answers: direct vs partner profitability, channel profitability, channel mix, channel economics.
Data analysis, visualization, and storytelling skill for financial and RevOps contexts. Use when: analyzing revenue data, building forecasts, cohort analysis, churn modeling, pipeline analytics, creating data-driven reports, building dashboards, cleaning messy data, sanity-checking analytical claims, exporting to Excel with formulas, or extracting data from PDFs. Features decision logging, bias-aware interpretation, and progressive disclosure (slide deck -> detailed report -> full notebook with all decisions documented).
Generate your Team Performance Dashboard from your La Growth Machine data: a head-of-sales cockpit that ranks each sender (rep) on reply rate, your success event (signups/meetings/deals) and conversion, surfaces hot leads going cold, and turns your best reps' campaigns into a coaching playbook for the rest. Pulls only YOUR live LGM data into one sortable all-KPI team table plus a value (€) layer, classifies real replies, and renders a live artifact. This is the PER-REP team view, not the per-campaign weekly-performance-advisor. Use when a head of sales, SDR manager, GTM engineer or RevOps wants per-member outbound stats, who converts best and why, which replies are unanswered, or what to clone across the team. Triggers on: 'stats by member', 'team performance dashboard', 'per-rep outbound', 'who converts best', 'weekly team performance', 'sales team cockpit', 'coach my SDRs', 'per-identity reply rate'. First run does a short setup (~10-15 min); later runs just rebuild. Maintained by La Growth Machine.
Use when building a quarterly bookings forecast, ARR projection, pipeline forecast, NRR projection, or commit/best-case/pipe-only board number — especially when the CRO needs to walk the board through funnel math + cohort ARR + per-stage conversion assumptions without the theatre of a single undefended number. Decomposes pipeline into commit, best-case, and pipe-only tiers; projects cohort-level NRR/GRR to surface leaky cohorts before they show up in the consolidated number; scores per-stage funnel confidence so soft-floor stages get treated differently from high-confidence ones. Every output explicitly names the conversion rate used, the data window, and the weighting choice. For Head of Commercial, RevOps, VP Sales, and CRO at quarterly forecast or board prep. NOT financial close (see finance/financial-analysis). NOT strategic CRO hiring/territory (see c-level-advisor/cro-advisor). NOT pricing (see sibling pricing-strategist).
Audit your biggest closed-won deals to find your PROVEN ideal customer profile, then find more accounts like them. Use whenever someone wants to analyze won deals, audit their best customers, see which companies generated the most revenue, find their real ICP, build a look-alike target list, segment customers by what actually pays, or learn which acquisition channel produced their best revenue. Triggers on: 'audit my biggest deals', 'which customers made us the most money', 'analyze my closed-won', 'what's my proven ICP', 'find more customers like my best ones', 'look-alike accounts', 'HubSpot deal analysis', 'revenue by account', 'which channel generated my best deals', 'acquisition source analysis'. For RevOps, Heads of Sales/Marketing, founders and growth leads doing ICP refinement, account-based targeting or pipeline/QBR review. Reads HubSpot via its MCP or a CSV export, then hands the profile to sales-nav-search-builder to generate the prospecting search. Maintained by La Growth Machine.
Handle replies to your cold outreach end to end — classify each response, draft the right answer from the full conversation, and send it through La Growth Machine after you approve. Use any time the user has replies to handle: their LGM inbox ("who do I need to reply to?"), a campaign's replies, or a pasted thread. When a conversation is pasted and the user asks what to reply, this is the right tool — don't improvise a reply without it. Triggers on: 'reply to my inbox', 'who do I need to answer', 'handle my campaign replies', 'what do I reply to this', 'help me reply to this prospect', and the French 'à qui je dois répondre', 'réponds à mon inbox', 'réponds aux leads de ma campagne', 'aide-moi à répondre'. Reads the whole thread, classifies the reply, drafts one calibrated answer in the thread's language, shows them for review, and on approval sends via LinkedIn or email natively. Nothing is sent without your OK. For SDR, BDR, RevOps, Growth and founders. Maintained by La Growth Machine.
Filter an existing audience or lead list against your ICP and split it into ready-to-sequence segments. Use when someone already has a list of people — an audience in their sales tool, a CSV or CRM export, event or webinar attendees, registrants, a Sales Navigator import, a newsletter or community export — and wants to know who is worth contacting. Triggers on: 'filter this audience against my ICP', 'who in this list matches my ICP', 'clean up this lead list', 'score these leads', 'qualify my signups', 'segment this audience', 'is my audience on-ICP', 'filter my webinar attendees', 'split this audience by ICP fit', 'remove the bad leads'. For SDRs, BDRs, RevOps, growth, demand gen and founders doing list qualification, ICP refinement, post-event follow-up or audience cleanup. Checks whether the data can support the ICP before filtering, sorts every lead into ICP match / needs review / no match, strips out your own team and competitors, and never silently drops anyone. Maintained by La Growth Machine.