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Found 17 Skills
Create business definition documents covering pricing models, user types, revenue streams, market positioning, and operational limits. Use when defining business concepts that drive product and monetization decisions.
Find and own a defensible market position. Use when messaging sounds like competitors, conversion is weak despite awareness, repositioning a product, or testing positioning claims. Includes Crawl-Walk-Run rollout methodology and the word change that improved enterprise deal progression.
Generate the competitive analysis section with competitor profiles, SWOT analysis, competitive matrix, differentiation strategy, market share positioning, and sustainable competitive advantage (moat). Proves the business can win against alternatives. Use when building or reviewing competitive analysis sections, benchmarking against competitors, or defining market positioning. Incorporates Farris's competitive metrics, guerrilla positioning strategy, value-based differentiation frameworks, Teece's business model vs strategy distinction (business model = architecture of value creation and capture; strategy = how the model is made difficult to imitate), Kaza's four differentiation types (aesthetic experience, social experience, boundary interactions, purposeful experiences), Ohmae's 3C Strategic Triangle and Key Factors for Success, and the Portable MBA onstage/backstage model with Value Net complementors framework.
Generate Apple minimalist-style competitive analysis HTML reports with Chart.js data visualization. Use analysis frameworks including Porter's Five Forces, Blue Ocean Strategy, and Competitive Positioning Map. Suitable for competitive analysis, market positioning, and competitive advantage assessment.
Market positioning strategy using the April Dunford framework, enriched with JTBD discovery, Moore positioning statement, and Neumeier's Onliness Test. Produces a complete positioning document, positioning statement, competitive alternatives map, and market category analysis. Use when the user wants to define or refine their market positioning, find their unique position, differentiate from competitors, craft a positioning statement, choose a market category, or figure out "how should we position this product." Triggers for "positioning", "how to position", "market position", "differentiation strategy", "positioning statement", "competitive positioning", "category strategy", "where do we fit in the market", "how are we different", "unique value proposition", or any request to define, sharpen, or rethink positioning. Works standalone — no prior startup-design or startup-competitors session needed, but leverages their output if available.