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Found 17 Skills
Analyze competitive landscape to identify strengths, weaknesses, opportunities, and threats. Inform product strategy and positioning based on market insights.
Systematic competitive analysis for product positioning, sales enablement, and strategic planning. Use when the user wants to analyze competitors, build battlecards, create comparison pages, understand market positioning, or research competitive landscape. Also triggers on: 'competitor analysis,' 'competitive landscape,' 'battlecard,' 'win/loss analysis,' 'market positioning,' 'how do we compare to,' or 'what is [company] doing.'
Market positioning strategy using the April Dunford framework, enriched with JTBD discovery, Moore positioning statement, and Neumeier's Onliness Test. Produces a complete positioning document, positioning statement, competitive alternatives map, and market category analysis. Use when the user wants to define or refine their market positioning, find their unique position, differentiate from competitors, craft a positioning statement, choose a market category, or figure out "how should we position this product." Triggers for "positioning", "how to position", "market position", "differentiation strategy", "positioning statement", "competitive positioning", "category strategy", "where do we fit in the market", "how are we different", "unique value proposition", or any request to define, sharpen, or rethink positioning. Works standalone — no prior startup-design or startup-competitors session needed, but leverages their output if available.
Find and own a defensible market position. Use when messaging sounds like competitors, conversion is weak despite awareness, repositioning a product, or testing positioning claims. Includes Crawl-Walk-Run rollout methodology and the word change that improved enterprise deal progression.
Generate Apple minimalist-style competitive analysis HTML reports with Chart.js data visualization. Use analysis frameworks including Porter's Five Forces, Blue Ocean Strategy, and Competitive Positioning Map. Suitable for competitive analysis, market positioning, and competitive advantage assessment.