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Found 28 Skills
Produces a complete customer reactivation campaign for a client — a 4-part email and/or SMS sequence sent to a dormant customer list to generate immediate revenue within 48–72 hours. This is the single highest-ROI marketing activity available to most businesses: existing customers already trust the brand, require no new acquisition cost, and are statistically 5–9x more likely to buy than a cold prospect. The skill produces: the campaign strategy, all four email/SMS copy pieces, an optional referral offer embedded in the sequence, and a WhatsApp-adapted version for East African markets. Invoke when a client has an existing customer database and needs immediate revenue; when a client says "we've tried ads but they don't work"; or as the proof-of-value deliverable in a risk-free "first date" agency engagement before any retainer is agreed.
Master Eugene Schwartz's 5 Stages of Awareness framework from "Breakthrough Advertising" (1966) to write copy that meets prospects where they are. Use when: Writing copy and unsure how "aware" your audience is; Creating multi-stage funnels with different messaging per stage; Building email sequences that nurture from cold to ready-to-buy; Optimizing ads for different audience temperatures; Diagnosing why existing copy isn't converting
Designs complete email automation sequences with timing, subject lines, copy, and conditional logic. Supports welcome series, nurture campaigns, re-engagement, abandoned cart, post-purchase, review requests, and custom sequences. Adapts sequence type, cadence, frameworks, and conditional branching to business context. Use when user wants to create an automated email series triggered by subscriber actions or time intervals.
This skill should be used when the user asks to "create a product launch funnel", "build a PLF funnel", "launch sequence", "product launch formula", or mentions product launches, launch funnels, or Jeff Walker methodology. Creates complete Product Launch Formula funnels with pre-launch, launch, and post-launch sequences.
Crafts high-converting outreach messages and email sequences for cold outreach, LinkedIn DMs, and follow-ups. Use when user needs personalized outreach messages that book calls and get replies.
Эксперт по автоматизации маркетинга. Используй для настройки HubSpot, Marketo, email sequences, lead scoring и workflows.
This skill should be used when the user asks to "create a book funnel", "build a free plus shipping funnel", "book sales page", "author funnel", or mentions free book offers, book lead magnets, or free plus shipping funnels. Creates book funnels that convert prospects into buyers and bridge to higher-ticket offers.
This skill should be used when the user asks to "create a webinar funnel", "build a webinar registration page", "live webinar funnel", "webinar landing page", or mentions webinars, live presentations, or webinar registration. Creates complete live webinar funnels that maximize registrations, attendance, and conversions.
Email metrics to track, 2X levers, and structure checklist for cold outreach. Use when analyzing campaign performance, setting benchmarks, or optimizing email metrics.
Email marketing specialist covering email sequences, newsletters, automation workflows, deliverability, list management, and transactional emails. Use when the user wants to write emails, create drip campaigns, set up welcome sequences, design nurture flows, improve open rates, reduce unsubscribes, plan newsletters, set up email automation, segment audiences, or optimize email deliverability. Also triggers for subject line optimization, email copywriting, A/B testing emails, or ESP selection.
This skill should be used when the user asks to "create a membership funnel", "build a subscription funnel", "membership sales page", "recurring revenue funnel", or mentions memberships, subscriptions, or recurring billing funnels. Creates membership funnels that convert prospects and retain members long-term.
This skill should be used when the user asks to "create a paid book funnel", "build a premium book sales page", "sell a book", "book as product funnel", or mentions selling books, premium book positioning, or book product sales. Creates paid book funnels that position books as premium products worth investing in.