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Found 54 Skills
Use taste as a competitive moat and business advantage. In the AI and vibe-coding era, execution is commoditized. Taste is the defensible edge. Use when advising founders on product differentiation, building product culture, evaluating why some products win despite fewer features, or understanding taste as a strategic asset.
Use when the user asks to "audit our brand narrative" or "is this message on-canon"; runs separate typed TALE truth, system, or effectiveness profiles and never averages them into one composite. Checks differentiation, canon, landing consistency, and evidence integrity. Not for launch readiness — use launch-readiness-auditor; not for social operations — use social-quality-auditor. 品牌叙事分层审计/发布前一致性放行
Position a product using April Dunford's Obviously Awesome framework. Use when asked to define positioning, articulate differentiation, write a value proposition, or figure out how to position a product in the market. Follows the five-step competitive alternatives approach.
Structurally deconstruct competitors from four dimensions: strategy, functionality, experience, and growth, and output referenceable points, non-replicable points, and differentiation suggestions. Use this Skill when users say "competitor analysis", "competitor deconstruction", "help me analyze competitors", "take a look at these competitors", "compare with competitors", "benchmarking analysis", "how to do differentiation", or when users provide a list of competitors and require systematic analysis. Also applicable for: users upload competitor screenshots/links/experience reports and require structured deconstruction; users require comparison of gaps between their own products and competitors; users want to find differentiation entry points. Not applicable for: pure requirement document writing (use prd-writer), pure priority sorting (use prioritization-engine), pure user research design (use survey-designer).
Use this skill when users need to analyze competitors, monitor market movements, benchmark features/pricing, identify market gaps, or understand competitive positioning. Activates for "what are competitors doing," market analysis, or differentiation strategy.
Use this skill to analyze competitors, find competitive gaps, and develop competitive strategy. Triggers: "competitor analysis", "competitive analysis", "analyze competitor", "competitive intel", "competitive intelligence", "competitive landscape", "competitor comparison", "beat competitor", "competitor weakness", "competitive advantage", "competitor research" Outputs: Competitive matrix, gap analysis, differentiation strategy, battlecards.
Use this skill to design new products, iterate on product ideas, or develop product specifications. Triggers: "design product", "new product idea", "product concept", "product development", "product spec", "iterate on product", "product design", "invention", "prototype spec", "product requirements", "product engineering", "develop product" Outputs: Product specification, BOM estimate, feature breakdown, differentiation analysis.
Research and validate an Amazon product opportunity end to end, and evaluate whether the niche around it is winnable. Assesses demand, competition, profit potential, entry barriers, review wall, differentiation room, and seasonality, and returns a go/no-go with the reasoning. Use when a user asks to research a product, find a product to sell, validate a product idea, assess an opportunity, evaluate a niche, find a profitable niche, judge whether a category is worth entering, or compare niches. Trigger phrases: "product research", "find a product to sell", "validate this product", "is this a good product", "product opportunity", "should I sell this", "niche finder", "evaluate this niche", "is this niche worth it", "good niche", "low competition niche", "should I enter". Works with zero tools. the user describes the product and what they can observe.
Creates or updates the product marketing context document for a brand — the deep positioning reference that all marketing specialists read before any task. Use when the user wants to document product positioning, target audience, customer language, competitive differentiation, objections, personas, or proof points. Also use when marketing output feels generic and needs richer brand context, when starting a new brand without a full SOSTAC plan, or when SOSTAC is complete and the user wants a distilled reference for the whole team. Works with the multi-brand system — always asks which brand to work on first.
One-time setup that maps direct competitors, alternatives, and category substitutes for the current project from the codebase, user input, and external research, then writes a root COMPETITORS.md. Use when the user invokes $setup-competitors-md, says "setup competitors", "create COMPETITORS.md", "competitive landscape", or asks to document rivals and differentiation for the project.
This skill should be used when the user asks to "analyze competitors", "assess competitive landscape", "identify differentiation", "evaluate market positioning", "apply Porter's Five Forces", or requests competitive strategy analysis.
Stop being a relationship builder. Learn the research-backed methodology that top performers use to teach, tailor, and take control of sales conversations. Use when: **Complex B2B sales** where buyers have done their research; **Commoditized markets** where differentiation is hard; **Sophisticated buyers** who know what they need (or think they do); **Large deals** requiring consensus among stakeholders; **Solution selling** that requires changing buyer thinking