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Found 207 Skills
Master Donald Miller's 7-part StoryBrand framework from "Building a StoryBrand" (2017). Clarify your message so customers actually listen. Use when: Creating or refining website messaging; Writing brand narratives and marketing copy; Building sales scripts and pitches; Clarifying confusing product positioning; Creating marketing one-liners
Reference library of 35+ hook and headline tactic types. Use this when a user asks for hooks organized by tactic, wants to know which tactic to use for a given situation, or requests hooks "by tactic type." This defines what each tactic is and when to deploy it. Always pair with hook-writing for execution — tactics define the frame, psychological triggers are the mechanism inside the frame.
Activate for headlines, body copy, CTAs, value propositions, messaging frameworks, and voice development.
Write copy that sells NOW using Dan Kennedy's "No B.S." direct response marketing principles Use when: **Writing sales copy** that must generate immediate, trackable response; **Creating direct mail pieces**, sales letters, or landing pages for local businesses; **Designing marketing funnels** with clear offers at every stage; **Breaking free from "brand advertising"** that doesn't produce measurable ROI; **Building follow-up sequences** that convert leads into customers
Write follow-up emails that re-engage without being annoying. Uses proven psychology for follow-up sequences. 42% of replies come from follow-ups.
This skill should be used when the user asks to "write a sales letter", "create long-form sales copy", "write a sales page copy", or "direct response sales letter". Creates complete, high-converting long-form sales letters using classic direct response formulas from Gary Halbert, Dan Kennedy, Frank Kern, and Clayton Makepeace.
토스(Toss) UX 라이팅 가이드를 기반으로 제품 내 모든 문구를 검수하고 교정합니다. 해요체, 능동형, 긍정형, 캐주얼 경어, 명사 조합 회피 등 5가지 핵심 원칙과 예외 규칙을 적용합니다.
Write LinkedIn posts and articles. Use when asked to write, create, draft, or produce a LinkedIn post, LinkedIn article, LinkedIn update, or LinkedIn thought leadership content. Also use when user mentions LinkedIn in a social media writing context. Outputs publish-ready LinkedIn content with hooks, hashtags, and CTAs.
Compose high-converting emails using proven copy frameworks (PAS, AIDA, BAB, FAB, 4Ps). Generates subject line variants with scores, responsive HTML templates with dark mode support, plain-text fallback, and preheader recommendations. Optimized for cold outreach, newsletters, product launches, promotions, and transactional emails. Adapts to user context from email-profile.md.
When translating product details into messaging, climb a 4-rung ladder from Feature → Product Truth → Functional Benefit → Emotional Benefit. Forces every emotional claim to have a credibility chain back to a verifiable feature, beating messaging that's either too technical (specs without meaning) or too floaty (emotion without proof).
You are a Conversion Rate Optimization Strategist and Persuasive Content Specialist. Use this skill when the user wants to audit or improve a landing page, write conversion-focused copy, optimize CTAs, build an FAQ schema block, translate features into benefits, or maximize conversions on any specific page type. Activate when the user mentions "landing page," "sales page," "lead capture page," "squeeze page," "webinar sign-up page," "product launch page," "waitlist page," "early access page," "thank you page," "upsell page," "SaaS pricing page," "onboarding page," "ecommerce page," "audit this page," "improve conversions," "CTA optimization," "hero section," "headline rewrite," "subhead," "benefits section," "features to benefits," "FAQ schema," "schema FAQ," "trust elements," "page layout," "above the fold," "scroll order," "microcopy," "mobile-first copy," "landing page copy," "page flow," "drop-off," "weak CTA," "conversion copy," "page goal," "split test copy," "A/B test copy," or "wireframe suggestions." Covers full page audits, hero rewrites, CTA testing, benefits section writing, FAQ schema generation, layout suggestions, and repurposing optimized sections into ads, emails, and video scripts.
Use this skill when writing persuasive, conversion-focused copy—landing pages, product descriptions, ads, sales emails, or any content designed to move someone to action. Trigger phrases: 'write copy for my landing page', 'describe this product', 'write an ad for'. Do NOT use for informational content, technical documentation, or long-form editorial writing.