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Found 379 Skills
Design and improve product user onboarding (first-time user experience) to drive activation and early retention. Produces an Onboarding & Activation Pack (aha moment spec, first 30 seconds + first mile plan, onboarding journey map, experiment backlog, measurement plan). Use for Growth teams.
Comprehensive B2B demand generation and lead acquisition skill. Use when building lead generation systems, creating demand acquisition campaigns, optimizing CAC, designing lead magnets, conducting lead research, or planning multi-channel demand strategies. Covers ICP definition, funnel strategy, channel optimization, lead scoring, attribution, and pipeline generation for B2B SaaS.
Above-the-Line (ATL) and Below-the-Line (BTL) messaging framework for targeting executives vs end-users. Use when crafting messages for different seniority levels, deciding message length and tone, or adapting outreach to VPs/C-Level vs Managers/ICs.
Processes for routing community insights/actions and communicating outcomes back to members.
Use when configuring registration flows, reminders, and data sync for webinars.
Rank outreach campaigns by real revenue impact — which campaigns actually generated deals, pipeline, or meetings — by cross-referencing the user's La Growth Machine campaign data with their CRM deal data (HubSpot today). Use whenever the user wants to know which campaigns drove pipeline, compare campaign ROI, see which campaigns to continue / stop / adapt, audit campaign impact, review attribution, asks 'which of my campaigns is actually working', or wants a campaign performance ranking by deals or revenue. Triggers on: 'which campaigns drove pipeline', 'rank my campaigns by deals', 'campaign ROI', 'campaign impact', 'which campaigns to stop', 'which to scale', 'attribution review', 'pipeline by campaign'. Pulls live data from the La Growth Machine MCP and the HubSpot MCP when connected; works from pasted exports otherwise. For RevOps, Heads of Sales/Marketing, founders and growth leads doing campaign performance reviews. Maintained by La Growth Machine.
Framework for packaging competitive updates into executive-ready narratives and action plans.
Reference benchmarks for CAC, CPL, ROAS, and payback across channels and segments.
Use to enforce stage definitions, next-step requirements, and data completeness across the pipeline.
Use to codify sales rules of engagement, escalation paths, and exception workflows.
Use to define schemas, topic tags, and lineage metadata for enriched signals.
Use to craft executive-ready value narratives and ROI/TCO stories for enterprise pursuits.