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Master 20 SEO & GEO skills for Claude Code agents - keyword research, content optimization, technical audits, rank tracking with CORE-EEAT and CITE frameworks
Use this skill when writing competitor comparison or alternative pages for a website. Trigger phrases include: "write a competitor comparison page," "create an alternatives page," "write a [Product] vs [Competitor] page," "build a best [Competitor] alternatives page," "create a '[Your Product] vs [Competitor]' page," "write a competitor vs competitor page," "create a comparison landing page," or "write SEO content comparing us to competitors." This skill covers four formats: singular alternative, plural alternatives, you vs competitor, and competitor vs competitor. Distinct from competitor-profiling, which researches and documents a competitor for internal use.
Use when the user asks to "generate an SEO report", "出月报", "set SEO alerts", or "排名掉了提醒我"; two modes — report builds multi-metric traffic/ranking/authority/content dashboards, and alert configures threshold notifications for future ranking, traffic, technical, backlink, competitor, and AI-visibility changes. Not for raw position-by-position deltas — use rank-tracker. SEO报告/绩效仪表盘/SEO预警/排名监控
Use when the user asks to "audit on-page SEO" or "diagnose why a single page dropped"; scores titles, meta, header structure, keyword placement, links, and images with prioritized fixes. Not for E-E-A-T / publish-readiness scoring — use content-quality-auditor; not for crawl / CWV / indexing — use technical-seo-checker. 页面SEO审计/排名诊断
Discovers high-value keywords with search intent analysis, difficulty assessment, and content opportunity mapping. Essential for starting any SEO or GEO content strategy.
Expert SEO covering technical SEO, content optimization, link building, keyword research, and search analytics.
Comprehensive SEO and GEO (Generative Engine Optimization) skills covering research, building, optimization, and monitoring phases. 16 specialized skills for search optimization.
Build a content marketing program by producing a Content Marketing Plan Pack (content market fit brief, demand-validated SEO topic map, human voice + primary channel strategy, editorial calendar, content briefs, AI-assisted writing SOP, measurement plan). Use for content marketing, content strategy, blog, SEO, thought leadership, founder-led content.
Generate SEO-optimized competitor comparison and alternatives pages. Covers "X vs Y" layouts, "alternatives to X" pages, feature matrices, schema markup, and conversion optimization. Use when user says "comparison page", "vs page", "alternatives page", "competitor comparison", or "X vs Y".
Generate a full SEO-optimized blog post. Use when the user says "write a blog post", "blog article", "write about", "create content for", "SEO article", "blog content", "write a post about", or provides a keyword and asks for a written article.
SEO specialist skill covering technical SEO, content SEO, local SEO, link building, and AI search optimization (GEO). Use when the user wants to improve search rankings, audit SEO, create SEO content, fix technical SEO issues, optimize for Google AI Overviews, build backlinks, do keyword research, improve site speed, optimize schema markup, or any search engine related marketing task. Also triggers for questions about organic search traffic, SERP rankings, or search visibility.
Comprehensive marketing expertise combining campaign execution, strategy frameworks, psychological principles, and 140+ marketing tactics. Use when planning campaigns, developing content strategy, applying behavioral science, generating marketing ideas, or building go-to-market strategies. Covers email, social, SEO, paid ads, content, and psychology-driven optimization.