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Found 207 Skills
Build a brand context file that all other creator marketing skills read before starting. This skill should be used when setting up brand context, starting a new brand, onboarding a brand, creating brand context, initializing brand profile, running brand setup, building a brand profile, capturing brand information, filling out brand details, or when any other skill cannot find .claude/brand-context.md. For campaign-specific briefs, see campaign-brief-generator. For creator-specific outreach, see outreach-writer. Run this first before using any other creator marketing skill.
Extract speaker names, titles, companies, and bios from conference websites. Supports direct HTML scraping and Apify web scraper fallback for JS-heavy sites. Use for pre-event research and outreach targeting.
Analyze a company's published content to extract their brand voice, writing style, and tone guidelines. Reads 10-20 of their best content pieces and produces a brand voice profile covering tone, vocabulary level, sentence structure, formatting patterns, CTAs, and target persona. Useful before writing outreach, content, or campaigns that should match a client's existing voice.
Generate HeyGen presenter videos via the v3 Video Agent pipeline — handles Frame Check (aspect ratio correction), prompt engineering, avatar resolution, and voice selection. Required for any HeyGen video generation. Replaces deprecated endpoints with v3. Use when: (1) generating any HeyGen video (via API or otherwise), (2) sending a personalized video message (outreach, update, announcement, pitch, knowledge), (3) creating a HeyGen presenter-led explainer, tutorial, or product demo with a human face, (4) "make a video of me saying...", "send a video to my leads", "record an update for my team", "create a video pitch", "make a loom-style message", "I want to appear in this video", "generate a HeyGen video", "make a talking head video". Accepts avatar_id from heygen-avatar for identity-first HeyGen videos, or uses a stock presenter. Returns video share URL + HeyGen session URL for iteration. Chain signal: when the user wants to create/design an avatar AND make a video in the same request, run heygen-avatar first, then return here. Conjunctions to watch: "and then", "and immediately", "first...then", "X and make a video", "design [presenter] and record" = always CHAIN. If the user provides a photo AND wants a video, route to heygen-avatar first. NOT for: avatar creation or identity setup (use heygen-avatar first), cinematic footage or b-roll without a presenter, translating videos, TTS-only, or streaming avatars.
Use this skill when pricing, ranking, or researching X/Twitter KOLs for a creator marketing campaign, especially when the user provides handles, asks for batch KOL analysis, wants outreach recommendations, or wants an agent-native version of the KOL Pricing framework. Prefer UnifAPI MCP tools for public X data, then run the deterministic pricing workflow before drafting outreach.
Generate a personalized follow-up sequence for any creator chasing scenario — missing info, unsigned contract, late content, missing metrics, or incomplete whitelisting setup. This skill should be used when chasing a creator for a response, writing a follow-up message to an influencer, nudging a creator about a late deliverable, following up on an unsigned contract, requesting missing campaign metrics, chasing whitelisting or ad access setup, escalating a non-responsive creator, writing a reminder to a creator who ghosted, building a follow-up cadence for overdue items, drafting a polite but firm nudge to an influencer, or managing creator communication when deadlines slip. For writing initial outreach messages, see creator-outreach-sequence-generator. For classifying and triaging creator replies, see reply-triage-classifier. For negotiating rates after a creator responds, see creator-negotiation-assistant.
Comprehensive BD intelligence research skill for KServe's business development team. Use this skill whenever a user provides a company name (and optionally a website or address) and wants to research that company as a potential outsourcing client. Triggers on phrases like "research [company]", "look up [company]", "get me info on [company]", "do a BD profile for [company]", "check out this company", or any request to investigate a prospect company for sales or outreach purposes. Always use this skill when the context is about finding potential clients for KServe's BPO services.
Describe your sales, marketing, or GTM objective and get routed to the right skill. Use when: 'write a cold email', 'prep for a discovery call', 'handle this objection', 'build a prospecting list', 'help with my pitch', 'write a proposal', 'plan outreach', 'research this account', 'forecast pipeline', 'create GTM content', 'audit my SEO', 'write landing page copy', 'brainstorm marketing ideas', 'plan content strategy', 'design pricing page', 'edit marketing copy', 'apply marketing psychology', 'A/B test', 'ad creative', 'AI SEO', 'analytics', 'churn', 'cold email', 'competitor page', 'CRO', 'email sequence', 'lead magnets', 'launch', 'onboarding', 'paid ads', 'popups', 'programmatic SEO', 'referral', 'revops', 'sales enablement', 'schema markup', 'signup flow', 'site architecture', 'social media', 'GEO', 'generative engine optimization', 'Product Hunt', 'Reddit research', 'image generation', 'logo', 'banner', 'tweets', 'domain name', 'demand research', 'knowledge archive', 'Qwilr proposal', 'Qwilr quote', 'Qwilr deal room', 'Qwilr API', 'Qwilr webhook', 'Qwilr template', 'interactive proposal', 'proposal analytics', 'proposal engagement', 'digital sales room', 'connect Qwilr to CRM', 'Salesloft', 'cadence', 'sequence', 'call review', 'call coaching', 'call score', 'deal health', 'deal risk', 'deal review', 'MEDDPICC', 'forecast', 'pipeline coverage', 'Rhythm', 'Conversations', 'Drift', 'Apollo', 'Apollo.io', 'prospect list', 'find leads', 'build a list', 'enrich contacts', 'find emails', 'clean CRM data', 'buying signals', 'intent data', 'job changes', 'lead scoring', 'deliverability', 'Apollo sequence', 'Apollo credits', 'competitive displacement', 'win away', 'steal customers', 'takeout list', 'buying committee', 'multi-thread', 'stakeholder map', 'account map', 'MQL', 'SQL', 'PQL', 'scoring model', 'lead score', 'Mailshake', 'Lead Catcher', 'email deliverability', 'warmup', 'SPF', 'DKIM', 'DMARC', 'lead routing', 'lead assignment', 'round-robin', 'territory routing', 'webhook', 'integration', 'Zapier', 'Make', 'data sync', 'Smartlead', 'SmartSenders', 'SmartInfra', 'SmartAgents', 'SmartDialer', 'SmartDelivery', 'SmartProspect', 'unlimited mailboxes', 'agency outbound', 'multi-client', 'white label', 'client outbound', 'Lemlist', 'lemlist', 'Lemwarm', 'lemwarm', 'Lemlist sequence', 'Lemlist multichannel', 'People Database', 'Yesware', 'Yesware campaign', 'Yesware tracking', 'email tracking', 'open tracking', 'click tracking', 'attachment tracking', 'tracking pixel', 'Apple MPP', 'Mixmax', 'Mixmax sequences', 'Mixmax tracking', 'Mixmax scheduling', 'Mixmax rules', 'Mixmax dialer', 'Mixmax AI', 'Reply.io', 'Reply.io sequences', 'Reply.io warmup', 'Reply.io Jason AI', 'Reply.io deliverability', 'Reply.io agency', 'Woodpecker', 'Woodpecker campaigns', 'Woodpecker warmup', 'Woodpecker deliverability', 'Woodpecker agency', 'Woodpecker Bounce Shield', 'meeting scheduler', 'booking link', 'round-robin scheduling', 'no-show', 'Calendly', 'Chili Piper', 'Groove', 'Groove.cm', 'GrooveFunnels', 'GroovePages', 'GrooveSell', 'GrooveMail', 'GrooveAffiliate', 'GrooveMember', 'GrooveVideo', 'GrooveWebinar', 'GrooveBlog', 'GrooveKart', 'sales funnel', 'funnel builder', 'landing page funnel', 'upsell', 'downsell', 'order bump', 'email marketing', 'broadcast email', 'nurture sequence', 'welcome sequence', 'opt-in email', 'affiliate program', 'affiliate commission', 'referral program', 'webinar selling', 'evergreen webinar', 'automated webinar', 'membership site', 'online course', 'course platform', 'drip content', 'checkout page', 'checkout optimization', 'cart abandonment', 'payment plan'.
Build a source-derived writing style profile from real posts, essays, launch notes, docs, or site copy, then reuse that profile across content, outreach, and social workflows. Use when the user wants voice consistency without generic AI writing tropes.
Rank outreach campaigns by real revenue impact — which campaigns actually generated deals, pipeline, or meetings — by cross-referencing the user's La Growth Machine campaign data with their CRM deal data (HubSpot today). Use whenever the user wants to know which campaigns drove pipeline, compare campaign ROI, see which campaigns to continue / stop / adapt, audit campaign impact, review attribution, asks 'which of my campaigns is actually working', or wants a campaign performance ranking by deals or revenue. Triggers on: 'which campaigns drove pipeline', 'rank my campaigns by deals', 'campaign ROI', 'campaign impact', 'which campaigns to stop', 'which to scale', 'attribution review', 'pipeline by campaign'. Pulls live data from the La Growth Machine MCP and the HubSpot MCP when connected; works from pasted exports otherwise. For RevOps, Heads of Sales/Marketing, founders and growth leads doing campaign performance reviews. Maintained by La Growth Machine.
Expert B2B list building orchestrator for outbound sales campaigns. Use when the user asks about building lead lists, Sales Navigator search, boolean filters, ICP definition, ICP scoring, lead sources, data validation, email verification, list segmentation, Apollo prospecting, Clay Find People, list hygiene, deduplication, account qualification, ABM lists, or assembling prospect lists for cold outreach. Also triggers on "lead list", "list building", "Sales Navigator", "boolean search", "ICP", "ideal customer profile", "find leads", "prospect list", "lead source", "email verification", "data validation", "list hygiene", "Evaboot", "PhantomBuster", "export leads", "build a list", "find prospects", "deduplicate", "qualify accounts", "ABM". Do NOT use for enrichment workflows (use clay skill) or email writing (use cold-email skill).
Score how well a creator fits a brand's niche on a 1-10 scale with detailed written rationale. This skill should be used when evaluating creator-brand fit, scoring niche alignment, checking if an influencer matches a brand, assessing creator relevance, rating a creator's fit for a campaign, vetting a creator for niche match, deciding whether a creator is right for a brand, comparing creators by brand fit, or reviewing an influencer's profile against campaign requirements. For full creator vetting beyond niche fit (brand safety, rates, compliance), see creator-vetting-scorecard. For writing outreach to creators who pass vetting, see outreach-writer.