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Found 185 Skills
Framework for rolling out organizational changes without chaos. Covers the ADKAR model adapted for startups, communication templates, resistance patterns, and change fatigue management. Handles process changes, org restructures, strategy pivots, and culture changes. Use when announcing a reorg, switching tools, pivoting strategy, killing a product, changing leadership, or when user mentions change management, change rollout, managing resistance, org change, reorg, or pivot communication.
Helps engineering managers plan roadmaps, prioritize work, and communicate priorities effectively — produces the 20% tech debt framework (and its 5 traps), a phased release pressure-test, a maintenance cost model, the Always Green delivery method, sprint anti-patterns, hidden costs of custom features, a critical deadline playbook, the Iron Law of Projects with reference-class forecasting, a "no technical projects" framing, and feature factory warning signs. Use when the user says "roadmap," "quarterly planning," "OKRs," "prioritization," "what should we work on," "planning cycle," "backlog grooming," "stakeholder alignment," "capacity planning," "technical debt," "we're always late," or "leadership doesn't understand engineering work."
Advocate for design quality, scope, and time with cross-functional partners and leadership using evidence and shared goals.
Expert GTM marketing copywriter for emails, content, and social media. Use when writing marketing emails, email sequences, newsletters, blog posts, LinkedIn posts, Twitter/X threads, social content, brand copy, or personal brand content. Use for launch announcements, product updates, thought leadership, and engagement copy.
Calculate influencer campaign ROI and build a leadership-ready narrative summary from raw performance data. This skill should be used when calculating ROI for a creator campaign, building a campaign performance report for leadership, turning raw influencer metrics into an executive summary, computing CPM CPE ROAS and EMV for a creator program, summarizing campaign spend versus revenue for a stakeholder meeting, proving influencer marketing ROI to a CMO or VP, creating a campaign wrap report with financial metrics, or comparing influencer channel efficiency against paid social. For setting KPI targets before a campaign launches, see performance-benchmark-setter. For tracking creator posting compliance, see creator-posting-compliance-tracker. For full end-of-campaign reporting with qualitative analysis, see post-campaign-creator-scorecard. For building UTM links to enable attribution, see utm-parameter-builder.
Detects market top probability using O'Neil Distribution Days, Minervini Leading Stock Deterioration, and Monty Defensive Sector Rotation. Generates a 0-100 composite score with risk zone classification. Use when user asks about market top risk, distribution days, defensive rotation, leadership breakdown, or whether to reduce equity exposure. Focuses on 2-8 week tactical timing signals for 10-20% corrections.
Marketing leadership for scaling companies. Brand positioning, growth model design, marketing budget allocation, and marketing org design. Use when designing brand strategy, selecting growth models (PLG vs sales-led vs community-led), allocating marketing budgets, building marketing teams, or when user mentions CMO, brand strategy, growth model, CAC, LTV, channel mix, or marketing ROI.
Use this skill ANY TIME the user asks about a specific company. Triggers: "tell me about [company]", "research [company]", "what does [company] do", "who is [company]", "look up [company]", "company deep dive", "due diligence on [company]", "background on [company]", "dig into [company]", "analyze [company]", or evaluating a company for investment, partnership, or sales. MUST be used instead of answering from memory — fetches real-time web data (funding, leadership changes, product launches, news) your training data lacks. Use even for well-known companies. Produces a sourced 360° report covering funding, leadership, product/tech, market position, news, and strategic outlook with dates and URLs. Do NOT use for multi-company competitor monitoring (use competitor-intel) or meeting prep with attendees (use meeting-prep).
Strategic Customer Success leadership guidance for CS org design, customer segmentation and tiering (tech touch, low touch, high touch), success metrics and KPIs (NRR, GRR, NPS, CSAT, CES), playbook development, executive stakeholder management, CS technology stack strategy, value realization frameworks, and customer journey mapping. Use when building CS teams, defining customer segments, designing playbooks, measuring success outcomes, or implementing CS platforms.
Security leadership for growth-stage companies. Risk quantification in dollars, compliance roadmap (SOC 2/ISO 27001/HIPAA/GDPR), security architecture strategy, incident response leadership, and board-level security reporting. Use when building security programs, justifying security budget, selecting compliance frameworks, managing incidents, assessing vendor risk, or when user mentions CISO, security strategy, compliance roadmap, zero trust, or board security reporting.
Guides management consulting-style work—engagement framing, hypothesis-driven problem structuring, issue trees, business cases, operating model and capability design, strategic options analysis, workshop facilitation, and executive recommendations (not legal advice). Use when diagnosing a business problem, structuring a strategy or transformation initiative, building a business case for leadership, designing target operating models, preparing steerCo or board recommendations, or advising on build-vs-buy and portfolio priorities—not for detailed requirements/BRDs (business-analyst), multi-team delivery tracking (technical-program-manager), contract negotiation (commercial-counsel), revenue accounting (senior-revenue-accountant), applied AI architecture (applied-ai-architect-commercial-enterprise), or system ADRs (senior-system-architecture). Canvas/TAM: business-model-researcher. Comms: communication-lead. M&A closing: transaction-manager. M&A principal/IC: transaction-principal.
Use when a Head of People Ops, BizOps lead, or Internal Communications owner needs to draft and sequence an internal-only change-management communication — a re-org announcement, a tool rollout, a policy change, a benefit change, a leadership transition, a layoff, an acquisition close, or an internal product launch — and the audience is employees (not customers). Triggers on "all-hands announcement", "town-hall script", "change comms", "internal newsletter", "rollout comms", "policy change announcement", "re-org announcement", "internal FAQ", "manager talking points", "Prosci ADKAR", "Kotter 8-step", "layoff comms", "RIF comms", "internal memo". Pairs Prosci ADKAR (Awareness / Desire / Knowledge / Ability / Reinforcement) and Kotter's 8-step change model with deterministic stdlib-only Python tools to produce a sequenced touchpoint calendar, a Kotter-compliant primary announcement, an audience-segmented FAQ, and manager cascade talking points. Industry-tuned via --profile {tech-startup, scaleup, enterprise, public-company, non-profit}. Distinct from marketing-skill/* (external/customer-facing), c-level-advisor/internal-narrative (strategic framing, not tactical drafts), and c-level-advisor/change-management (executive change strategy, not the comms package itself).