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Found 381 Skills
Router and overview for the Cargo CLI agent skills. Explains the eleven skills (one outcome skill cargo-gtm + ten capability skills), the UUID flow between them, async polling, end-to-end use cases (enrich one record, enrich and sync to CRM, AI lead scoring, custom workflow, error monitoring, fresh-workspace bootstrap, segment export, GTM context authoring), and common gotchas (`conjonction` spelling, run vs batch, model-uuid vs segment-uuid). Load first whenever working with the Cargo CLI, when unsure which sub-skill applies, when stitching multiple sub-skills together, when bootstrapping a workspace, or when the user asks about Cargo skills in general.
Auto-update GTME portfolio when HubSpot deals close. Links deal outcomes (won/lost, revenue, cycle time) to the skills, automations, and outreach that influenced them — building VP BD transition evidence automatically. Runs daily at 7am CST or on-demand. Use when: 'portfolio update', 'deal closed', 'link deal to portfolio', 'gtme evidence', 'what did I influence', 'career evidence', 'transition tracker'.
When the user wants help setting up or auditing Google Ads conversion tracking, Google Tag, Google Tag Manager, enhanced conversions, conversion actions, attribution models, cross-channel attribution, GA4 import, phone call tracking, or troubleshooting conversion data issues. Triggers on 'conversion tracking', 'Google tag', 'gtag', 'GTM', 'Tag Manager', 'conversion action', 'enhanced conversions', 'attribution model', 'conversion window', 'tracking not firing', 'missing conversions', 'GA4 import', or 'phone call tracking'. This skill is a prerequisite for google-ads-bidding Smart Bidding and google-ads-audiences remarketing.
Build Account-Based Everything (ABX) GTM strategies for complex B2B sales. Use when working on ABM strategy, ICP scoring, messaging architecture, product launches, or pipeline acceleration for companies with <500 accounts, $100K+ deals, and 6+ month sales cycles.
Generates an evidence-calibrated product or marketing persona using the canonical v2.5 output contract. Use when shaping artifact perspective, stress-testing decisions, or framing product and GTM strategy.
Integrate Apointoo booking/lead capture and conversion tracking into any web project. Use when adding an Apointoo lead form, calling the Apointoo intake API, or wiring GTM conversion tracking for an Apointoo tenant. Language-agnostic (HTTP) with a GTM/dataLayer recipe.
Use when a startup is approached by a prospective partner and someone has to decide should we sign this partner, at what partner tier (referral / reseller / OEM / SI-consulting / strategic alliance), with what joint GTM commitment, and at what revshare. Classifies partner tier from independent-demand evidence vs. preferential-terms hunting, designs a 90-day joint GTM plan, models revshare against direct-sale margin, and surfaces kill criteria for unwinding under-performing partnerships. For Head of Partnerships, Head of BD, and Founder-CEOs doing reseller agreement, OEM deal, or strategic alliance review — not technical sale enablement, not channel cost economics, not M&A.
Use when designing go-to-market strategy, selecting GTM motion (PLG/sales-led), defining ICP, planning product launches, or implementing AI-powered GTM automation. Covers channel selection, growth loops, RevOps alignment, and market entry execution.
Complete 9-step Clay enrichment workflow for 90%+ data coverage plus 58 Clay templates across 8 categories. Use when building enrichment workflows, setting up Clay tables, or maximizing data quality.
Use to analyze loyalty member behavior, segmentation, and experiment results.
CRM integration patterns for Close CRM, HubSpot, and Salesforce. Use when: Close CRM, HubSpot, Salesforce, CRM API, lead sync, deal sync, activity logging, CRM webhook, pipeline automation, contact enrichment.
Framework for consolidating manufacturing account intelligence, buying centers, and pursuit strategy.