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Found 35 Skills
This skill should be used when the user asks to "create Facebook ads", "write ad copy", "build paid ad campaigns", "Meta ads", "Google ads", "TikTok ads", or mentions paid advertising, social media ads, or PPC campaigns. Creates high-performing ad copy and creative guidance across platforms.
Plan, launch, and optimize paid advertising campaigns for a solopreneur business. Use when running ads on Google, Facebook, LinkedIn, or other platforms to drive traffic, leads, or sales. Covers platform selection, campaign structure, ad copy and creative, targeting, budget allocation, conversion tracking, and optimization based on performance data. Trigger on "paid ads", "run ads", "Facebook ads", "Google ads", "advertising strategy", "ad campaign", "PPC", "how to advertise".
Paid advertising strategy for Google, Meta, TikTok, LinkedIn - campaign structure, bidding, audiences, creative, measurement, budget allocation, unit economics (CAC/LTV), revenue attribution, incrementality, payback period, and sales alignment.
Build a personalised, time-budgeted watch list of paid-advertising information sources - PPC and paid-social podcasts, newsletters, ad-platform release notes, communities, industry events, and media buyers worth following - with a verification method that keeps it fresh and a disclosure of what each source is selling. Use whenever a media buyer, PPC specialist, or growth marketer asks how to stay current on Google Ads, Meta, LinkedIn, TikTok, or Microsoft Ads changes, which PPC newsletters or paid-social podcasts to follow, which communities or conferences deserve their time, or who to follow in performance marketing - even if they never say 'radar'. Do NOT use for career planning - use mbfinotti/advertising-skills@advertising-career instead.
Build the complete hiring packet for a paid-advertising role - the rung decision (media buyer vs performance marketer vs growth marketer; creative strategist is its own role), an outcome scorecard, a 2-3 round interview loop with a judgment-first question bank, a time-boxed in-interview work sample, and a 30-60-90 ramp with staged spend authority. For the marketing leader or founder recruiting. Use for "hire a media buyer", "interview questions for a performance marketer", "paid media work sample", "scorecard for our first ad hire", or "30-60-90 for a new paid media hire". Does not source candidates, post jobs, run applicant tracking, or write offers, and does not cover the candidate side - that is the sibling mbfinotti/advertising-skills@advertising-career.
Plan and advance a paid-advertising career from the candidate side - media buyer, performance marketer, PPC specialist, creative strategist, growth marketer - covering the junior to lead ladder, the five real interview formats (live account audit, mental-maths case, metric diagnosis, take-home, behavioural), an NDA-safe results portfolio, platform certifications, in-house vs agency vs freelance, and promotion and pay conversations. Use whenever the user asks how to get into paid media or PPC, preps a media-buyer or growth interview, wants an ad portfolio, or weighs an agency vs in-house move - even if they never say 'career'. Do NOT use for the employer side of hiring - use mbfinotti/advertising-skills@advertising-hiring instead.
When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms. Also use when the user mentions 'PPC,' 'paid media,' 'ROAS,' 'CPA,' 'ad campaign,' 'retargeting,' 'audience targeting,' 'Google Ads,' 'Facebook ads,' 'LinkedIn ads,' 'ad budget,' 'cost per click,' 'ad spend,' or 'should I run ads.' Use this for campaign strategy, audience targeting, bidding, and optimization. For bulk ad creative generation and iteration, see ad-creative. For landing page optimization, see cro.
When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms. Also use when the user mentions 'PPC,' 'paid media,' 'ad copy,' 'ad creative,' 'ROAS,' 'CPA,' 'ad campaign,' 'retargeting,' or 'audience targeting.' This skill covers campaign strategy, ad creation, audience targeting, and optimization.
Decide when a proven paid campaign has earned a budget increase, how large each step should be, how the ramp sequences over weeks and months, and how to avoid performance collapse on the way up - including readiness gates, vertical vs horizontal scaling, and rollback triggers. Use whenever the user asks whether to scale a campaign, how fast ad spend can rise, mentions a budget ramp, a scaling ceiling, or says performance collapsed after the budget was raised - even if they never say 'scaling'. Covers B2B and B2C. Do NOT use to split a fixed total across campaigns (mbfinotti/advertising-skills@ad-spend-allocation) or to track daily spend against a set budget (mbfinotti/advertising-skills@ad-budget-pacing).
Verify that conversion events are correctly configured, firing once, and deduplicated before a paid campaign launches, then turn the evidence into a GO / NO-GO decision. Covers tag debugging, test conversion tracing, browser/server event deduplication (including Conversions API setups), value and currency checks, conversion action status, consent handling, and test-data exclusion. Use whenever the user asks if their tracking works, mentions a pixel or tag check, conversions not showing up, duplicate conversions, or a pre-launch checklist - even if they never say 'conversion tracking'. Covers B2B lead gen and B2C ecommerce on any ad platform. Do NOT use to reconcile platform vs CRM numbers after launch - use mbfinotti/advertising-skills@ad-attribution-gap instead.
Before starting any paid advertising work, before each recurring advertising review, and whenever routing is unclear, route the task to the right skill of the advertising-skills collection - or say plainly that none fits - and bootstrap or resume the project's shared context artifact. Use at every advertising project start, on later sessions of the same project to re-route without re-interviewing, and whenever the user mentions a new ad campaign or paid media project, asks which advertising skill they need, or wants a periodic advertising check-in - even if they name no skill at all. Prefer this whenever several skills could apply, since the collection has three colliding clusters - the hirer-vs-candidate pair, the budget cluster, the creative cluster - and it returns a short-list plus an ordered skill chain rather than a single guess. Do NOT use when the task already maps cleanly to one skill, such as a pure account audit - that is mbfinotti/advertising-skills@ad-account-diagnostic.
Marketing Mode combines 23 comprehensive marketing skills covering strategy, psychology, content, SEO, conversion optimization, and paid growth. Use when users need marketing strategy, copywriting, SEO help, conversion optimization, paid advertising, or any marketing tactic.