Loading...
Loading...
Found 19 Skills
Marketing analytics specialist covering tracking setup, dashboards, reporting, attribution modeling, A/B testing and experiment design, conversion optimization, and data-driven decision making. Use when the user wants to set up analytics tracking, create dashboards, build reports, implement conversion tracking, design or set up A/B tests, calculate sample sizes, write test hypotheses, analyze campaign performance, set up attribution models, audit existing analytics, or make data-driven marketing decisions. Also triggers for GA4, Google Tag Manager, UTM parameters, conversion rates, marketing ROI, funnel analysis, cohort analysis, sample size calculation, ICE scoring, experiment roadmap, or any marketing measurement question.
Measure, report on, and optimize marketing performance across channels and campaigns. Trigger on requests for performance dashboards, campaign result analysis, channel metrics review (email, social, paid ads, SEO, content), trend analysis, forecasting, attribution modeling, A/B testing guidance, or actionable optimization recommendations.
Customer.io platform help — customer engagement & marketing automation for behavior-based multi-channel messaging. Journeys (visual workflow builder with branching, delays, wait-untils), Campaigns (segment/event/date-triggered), Transactional Messages (API-triggered email, push, SMS), Segmentation (data-driven auto-updating and manual/static), Multi-channel (email, SMS via Twilio, push iOS/Android/web, in-app, WhatsApp), Data Pipelines (primary ingestion API, reverse ETL), Custom Objects, Ad Audience Sync (Google, Facebook, Instagram, YouTube), Design Studio (drag-and-drop email editor), A/B & cohort testing, Broadcasts (one-time/scheduled/API-triggered), Webhooks in workflows, and Analytics with AI-powered insights. Use when asking 'how do I do X in Customer.io', building behavior-triggered automation, setting up transactional messaging via Customer.io, configuring segments or journeys, integrating Customer.io Data Pipelines, or working with the Track/App/Transactional APIs. Do NOT use for general email marketing strategy (use /sales-email-marketing), cross-platform email deliverability (use /sales-deliverability), or email open/click tracking strategy (use /sales-email-tracking).
When the user wants to build, audit, or standardize UTM parameters for Google Ads campaigns — generating UTM URLs, setting up naming conventions, using dynamic value insertion, choosing between auto-tagging and manual UTMs, or ensuring GA4 channel grouping works correctly. Triggers on 'UTM', 'UTM parameters', 'UTM generator', 'UTM builder', 'tracking URL', 'campaign tracking', 'auto-tagging', 'GCLID', 'UTM naming convention', 'GA4 source medium', 'utm_source utm_medium utm_campaign', 'build UTM links', or 'Google Ads tracking links'. For conversion action setup in Google Ads see google-ads-conversion-tracking.
Singular integration. Manage data, records, and automate workflows. Use when the user wants to interact with Singular data.
Perform RFM (Recency, Frequency, Monetary) customer segmentation from transaction data. Use this skill when the user needs to segment customers by purchase behavior, identify high-value buyers, design retention campaigns, or prioritize marketing spend by customer value — even if they say 'who are our best customers', 'which customers are at risk of churning', or 'how do we target our marketing'.
Competitor ad intelligence analysis across Google, Meta, LinkedIn, TikTok, and Microsoft. Analyzes competitor ad copy, creative strategy, keyword targeting, estimated spend, and identifies competitive gaps and opportunities. Use when user says "competitor ads", "ad spy", "competitive analysis", "competitor PPC", or "ad intelligence".
Conversionomics integration. Manage data, records, and automate workflows. Use when the user wants to interact with Conversionomics data.
Hyros integration. Manage Organizations. Use when the user wants to interact with Hyros data.
HypeAuditor integration. Manage data, records, and automate workflows. Use when the user wants to interact with HypeAuditor data.
SaaS unit economics and growth strategy. Use for LTV, CAC, MRR/ARR analysis, payback period, churn analysis, Rule of 40, and SaaS financial modeling. Triggers on "unit economics", "ltv", "cac", "mrr", "arr", "churn", "saas metrics".
Apex - Senior Product Marketing Manager & CSO specializing in B2B/B2C IT Products & SaaS. Use for Go-To-Market strategies, product positioning, growth funnels, IT product copywriting, SEO content strategy, or marketing analytics. Also responds to 'Apex' or /apex command.