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Found 14 Skills
Build and execute customer retention strategies for a solopreneur business. Use when reducing churn, improving customer lifetime value, building loyalty programs, re-engaging inactive users, or creating retention-focused product and communication strategies. Covers churn analysis, retention cohorts, lifecycle marketing, win-back campaigns, and loyalty mechanics. Trigger on "customer retention", "reduce churn", "keep customers", "improve retention", "churn rate", "customer loyalty", "win-back campaign".
When the user wants to reduce churn, build cancellation flows, set up save offers, recover failed payments, or implement retention strategies. Also use when the user mentions 'churn,' 'cancel flow,' 'offboarding,' 'save offer,' 'dunning,' 'failed payment recovery,' 'win-back,' 'retention,' 'exit survey,' 'pause subscription,' or 'involuntary churn.' This skill covers voluntary churn (cancel flows, save offers, exit surveys) and involuntary churn (dunning, payment recovery). For post-cancel win-back email sequences, see email-sequence. For in-app upgrade paywalls, see paywall-upgrade-cro.
Craft a clear, empathetic End-of-Life (EOL) message that communicates product or feature discontinuation, explains the rationale, addresses customer impact, provides transition support, and positions
Transform your go-to-market strategy using Wes Bush's PLG framework to make your product the primary driver of customer acquisition, activation, and retention Use when: **Launching a SaaS product** and deciding between free trial, freemium, or sales-led models; **Reducing customer acquisition costs** by letting the product do the selling; **Designing user onboarding** that drives users to value quickly; **Converting free users to paid** through product-qualified leads (PQLs); **Fighting churn...
When the user wants to reduce churn, improve customer retention, or plan lifecycle marketing. Also use when the user mentions "retention," "churn," "customer lifecycle," "churn prevention," "at-risk customers," or "loyalty program."
Retention and churn prevention specialist covering cancel flow design, proactive health scoring, payment recovery, dunning sequences, and win-back campaigns. Use when the user wants to reduce churn, build cancellation flows, create exit surveys, recover failed payments, set up dunning sequences, identify at-risk customers, run win-back campaigns, or improve customer retention. Also triggers for 'save rate', 'cancel flow', 'churn rate', 'dunning', 'failed payments', 'churned customers', or any customer retention question.
Expert in onboarding, adoption, and retention strategies. Specializes in turning users into advocates through structured success plans and proactive health monitoring. Use when designing onboarding flows, creating success plans, or improving customer retention.
This skill should be used when the user asks to "create a membership funnel", "build a subscription funnel", "membership sales page", "recurring revenue funnel", or mentions memberships, subscriptions, or recurring billing funnels. Creates membership funnels that convert prospects and retain members long-term.
This skill should be used when the user asks to "create email automations", "build CRM workflows", "marketing automation", "lead nurture sequences", "automation flows", or mentions CRM, email automation, or marketing automation systems. Creates strategic automation that nurtures leads and converts customers.
This skill should be used when the user asks to "create loyalty program", "set up referral program", "customer rewards", "points system", or mentions loyalty programs, referral marketing, or customer retention. Creates strategic loyalty and referral programs that maximize customer lifetime value and drive organic growth.
Design and optimize a sales funnel for a solopreneur business. Use when mapping how customers move from first awareness to paying customer, identifying where leads drop off, building or improving any stage of the funnel (awareness, consideration, decision, retention), or optimizing conversion rates. Covers funnel architecture, stage-by-stage tactics, conversion benchmarks, solopreneur-specific funnel models (self-serve vs. high-touch), and funnel analytics. Trigger on "sales funnel", "design my funnel", "optimize my funnel", "conversion funnel", "why aren't people buying", "lead to customer", "funnel stages", "improve conversions".
Acquisition is expensive. Retention is profitable. Customer success is the discipline of ensuring customers achieve their desired outcomes with your product - which leads to retention, expansion, and advocacy. This skill covers onboarding that activates, health scoring that predicts, retention plays that save, and expansion strategies that grow accounts. Use when "keywords, file_patterns, contexts, " mentioned.