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Found 16 Skills
Use when planning marketing spend, optimizing ROI, or scaling advertising investment
Strategic paid advertising planning with industry-specific templates. Covers platform selection, campaign architecture, budget planning, creative strategy, and phased implementation roadmap. Use when user says "ad plan", "ad strategy", "campaign planning", "media plan", "PPC strategy", or "advertising plan".
Budget allocation and bidding strategy review across all ad platforms. Evaluates spend distribution, bidding strategy appropriateness, scaling readiness, and identifies campaigns to kill or scale. Uses 70/20/10 rule, 3x Kill Rule, and 20% scaling rule. Use when user says "budget allocation", "bidding strategy", "ad spend", "ROAS target", "media budget", or "scaling".
Plan and optimize resource allocation. Trigger with "resource planning", "capacity", "utilization", "staffing plan", "who should work on what", "we're stretched thin", or when the user needs help allocating people, budget, or time across projects and teams.
Design a portfolio-level Amazon advertising strategy across Sponsored Products, Sponsored Brands, and Sponsored Display. Sets the TACoS target, splits budget by funnel stage, defines the role of each campaign type, and builds a scaling plan. Use when a user asks how to structure their ad account, allocate ad budget, set ACoS or TACoS targets, decide between SP, SB, and SD, plan a launch vs a scale phase, or fix an ad account that grew without a plan. Trigger phrases: "advertising strategy", "ad budget", "TACoS", "ad portfolio", "SP SB SD", "scale my ads", "ad account structure". Works with zero tools. the user pastes their own ad and sales numbers.
Generate a full campaign brief with objectives, audience, messaging, channel strategy, content calendar, and success metrics. Use when planning a product launch, lead-gen push, or awareness campaign, when you need a week-by-week content calendar with dependencies, or when translating a marketing goal into a structured, executable plan.
Plan marketing campaigns with objectives, audience segmentation, channel strategy, content calendars, and success metrics. Use when launching a campaign, planning a product launch, building a content calendar, allocating budget across channels, or defining campaign KPIs.
Comprehensive 90-day GTM strategy builder. Designs customer acquisition channels, budget allocation, growth targets, and tactical execution roadmap. Produces detailed launch plan with weekly milestones and success metrics.
Expert performance marketing guidance for paid acquisition, CRO, and growth optimization. Use when creating ad campaigns, writing ad copy, optimizing landing pages, setting up A/B tests, analyzing CAC/LTV, building attribution models, or planning retargeting strategies. Use for Google Ads, Meta Ads, LinkedIn Ads, conversion tracking, budget allocation, and funnel optimization.
Template system for building quarterly social channel roadmaps with KPIs and experiments.
Create a paid media plan. Use when: building media buy schedules, cross-channel budget allocation, or creative rotation calendars.
Optimize advertising budget allocation across campaigns using marginal returns analysis. Use this skill when the user needs to distribute budget across multiple campaigns, optimize spend pacing, or maximize overall ROAS under budget constraints — even if they say 'how to split my ad budget', 'campaign budget optimization', or 'diminishing returns on ad spend'.