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Found 103 Skills
Use FIRST, before any other social media skill, to load or create the brand profile — the durable record of who a business is, who it serves, how it sounds, and what it will and won't say. Run this when the user says "set up my brand," "brand profile," "brand guidelines," "define our brand voice," "onboard," "get started," when work begins for a new business or client, or any time another social skill needs brand context that isn't already loaded. Works for ANY business: B2B SaaS, ecommerce, local and small business, agencies and their clients, personal brands and creators, and nonprofits. For writing actual posts, see the content skills; to derive a voice from an existing body of writing, use voice-builder; this skill only builds the shared context they all read.
Brand DNA extractor for paid advertising. Scans a website URL to extract visual identity, tone of voice, color palette, typography, and imagery style. Outputs brand-profile.json to the current directory. Run before /ads create or /ads generate for brand-consistent creative. Triggers on: "brand DNA", "brand profile", "extract brand", "brand identity", "brand colors", "what is the brand voice", "analyze brand", "brand style guide".
Campaign concept and copy brief generator for paid advertising. Reads brand-profile.json and optional audit results to produce structured campaign concepts, messaging pillars, and copy briefs. Outputs campaign-brief.md to the current directory. Run after /ads dna and before /ads generate. Triggers on: "create campaign", "campaign brief", "ad concepts", "write ad copy", "campaign strategy", "ad messaging", "creative brief", "generate concepts".
Extract brand identity from a website URL — voice, colors, typography, imagery, values, and target audience — into a structured brand-profile.json. The profile feeds downstream skills (seo-content-writer, email-composer, frontend-design, pro-deck-builder, cross-platform-audit) for brand-consistent output. Use when the user says brand DNA, brand profile, extract brand, analyze brand, brand voice, brand identity, brand colors, or brand style guide.
Create, extract, refine, review, critique, or iterate on the brand identity at `stardust/brand-profile.json` and `stardust/brand-board.html` (and `.impeccable.md`) — philosophy, logo, colors, typography, componentStyle, motifs, photography direction, voice, tone, content pillars, personas, spacing. Ingests guidelines (PDF, URL, or conversation) or iterates on an existing profile. Use when the user provides brand guidelines, when the user asks to change, refine, refactor, review, improve, polish, critique, or iterate on any aspect of brand identity, or whenever the user asks to modify a file at `stardust/brand-profile.json`, `stardust/brand-board.html`, or `.impeccable.md`.
Use to define a brand's content pillars — the 3–5 recurring themes it posts about — the strategic backbone between the brand profile and the content calendar. Run when the user says "content pillars," "content buckets," "what should I post about," "content themes," "content strategy," "pillars," or before planning a batch or calendar. Reads brand-profile first and derives pillars from positioning, point of view, audience, and proof — real ownable themes, never generic "educational / behind-the-scenes / promotional" buckets (those are intents and formats, not pillars). Produces a content-pillars.md that batch-content-plan and the content skills read. Works for any business: B2B, ecommerce, local, personal brand, nonprofit.
Content recycling — resurface, update, and repost proven evergreen content over time. Use when someone wants to "get more mileage out of old posts," "recycle/repost our best content," "resurface evergreen pieces," "update and republish an old post," or build a recycling queue of proven winners. Recycles the INSIGHT refreshed (new hook/format/updated data) on a deliberate cadence — never an identical repost. Distinct from cross-platform-repurposing (same moment, many platforms) and captions-and-clipping (long-form -> short clips). Reads brand-profile + voice-builder first. The agent drafts the refresh; a human reviews; WoopSocial schedules/publishes (delete+recreate, no update); winners are picked from native analytics; nothing is fabricated.
Use to plan and produce a full batch of social media content for a period — a week or a month — in one session: strategically balanced, on-brand, mapped to a calendar, and ready to schedule. Run when the user says "plan my content," "a month of posts," "batch my content," "plan the week," "fill my calendar," or wants many posts planned at once in one sitting. Reads brand-profile, voice, and content-pillars first, and produces a brief for each post that the content skills (caption-writer, reels-script, hook-writer) execute. As a BRIDGE skill it then confirms and hands the batch to scheduling-and-queue. Builds a balanced mix — never all-promotion — matched to the user's real capacity. Suggests cadence but does not claim analytics-based timing (WoopSocial has no analytics surface yet). For the ongoing recurring system — which pillars/formats post on which days, the living "content calendar" — use content-calendar; this skill fills one specific period of that system with actual post briefs.
The idea-system craft — never run out of content ideas by running a system instead of waiting for inspiration. Use when someone is out of ideas, stares at a blank calendar, asks where good ideas come from, wants an idea bank/backlog, feels their AI-generated ideas sound like everyone else's, or thinks their niche is "boring." Uses the SPARK framework. Reads brand-profile + social-strategy + content-pillars + audience-research first. The audience is the idea engine (comments/DMs/FAQs clustered into themes); AI expands real signals, it doesn't discover them; systems beat muses; trends are a timing filter, not a source. The agent clusters/expands/scores; the HUMAN supplies proprietary signals and decides; WoopSocial publishes the content, not ideas. Never rewords competitor posts, invents audience questions, or fabricates probe results. Distinct from social-strategy/content-pillars, audience-research, cross-platform-repurposing/ content-recycling, and the format skills.
Use to write platform-native social media captions (post copy) in the brand's voice — the words that accompany a post on Instagram, LinkedIn, TikTok, Facebook, X/Twitter, Threads, Pinterest, YouTube, or Bluesky. Run when the user says "write a caption," "caption this," "post copy," "write the copy for this photo/video/Reel," "IG caption," "what should I write for this post," or needs the words to go with a visual. Reads brand-profile and voice first so captions sound like the brand, not generic AI. For long-form LinkedIn thought-leadership posts use linkedin-post-writer; for X/Threads multi-post threads use thread-writer; for video scripts use the video skills. This skill writes the caption itself.
The master craft of scripting short-form vertical video (Reels, TikTok, Shorts) for watch-through. Use when someone wants a short-form video script, a Reel/TikTok/Short script, help with hooks, retention, pacing, the ending/loop, sound-off captions, or fixing early drop-off. Watch-through, not likes, rules short-form; the script's only job is to be un-skippable. Uses the WATCH framework. Reads brand-profile + voice-builder first; pulls the 'what' from the content-angle skills and the hook from hook-writer. The agent writes the script (spoken lines + on-screen text + beat/shot direction + hook variants + CTA); the human shoots/performs/edits; WoopSocial publishes the finished file. Routes platform specifics to reels-script / tiktok-script / youtube-shorts; pairs with talking-head-and-piece-to-camera. NEVER bait-and-switches the hook or fabricates a stat. Distinct from hook-writer, captions-and-clipping, and ai-video/veo-3/heygen (which generate the video this scripts).
Use to reverse-engineer why a piece of content went viral (or overperformed) — yours or someone else's — and extract the repeatable mechanism to apply to your own content. Run when the user says "why did this go viral," "break down this viral post/video," "reverse engineer," "what made this work," or wants to learn from viral content. Sources the observable signal first (intake, transcript, screenshots, top comments, visible stats — an agent usually can't watch a video from a link) and never fabricates what it can't see. Reads brand-profile and audience first, deconstructs the piece layer by layer, isolates the real driver, runs a replicability check, extracts the transferable principle, and applies it to the user's niche via the content skills. Mechanism, never a copy; flags non-replicable virality; visible signals only (no WoopSocial analytics). Single-POST teardown only: for the account-level competitive landscape use competitor-analysis; for riding a live trend use trend-jacking.