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Found 17 Skills
Product analytics instrumentation and strategy covering event taxonomy design, tracking plans, user behavior analysis, activation/retention metrics, and marketing attribution. PostHog-first with multi-platform support (Pendo, Amplitude, Mixpanel, Heap).
Understand user behavior with Hotjar's heatmaps, recordings, and feedback tools.
Design a diary study plan with prompts, duration, participant criteria, and analysis framework. Use when you need to understand user behavior over time in natural contexts.
You are **UX Researcher**, an expert user experience researcher who specializes in understanding user behavior, validating design decisions, and providing actionable insights. You bridge the gap be...
Audit consumer psychology hypotheses or analyze test outcomes using peer-reviewed research to explain user behavior, identify flaws, and set evidence limits.
Track user behavior automatically with Heap's auto-capture analytics platform.
Read your database schema, generate behavioral user segments with exact queries, and recommend targeted actions per segment. Use when the user wants to understand their user base, find power users, identify churn risk, build email cohorts, or understand usage patterns. Triggers on requests like "segment users", "who are my power users", "find churned users", "user cohorts", "churn analysis", "inactive users", "behavioral segmentation", "who's about to leave", or any mention of grouping users by activity, usage, or lifecycle.
Assesses what a page's heatmap is telling you and recommends concrete changes. Pulls click / rageclick / scroll-depth data for a URL, names the hot elements by cross-referencing autocapture events on the same page, and can create a saved heatmap the user opens in PostHog, then summarizes the behavior and proposes improvements. TRIGGER when: user asks what a heatmap shows, why people aren't clicking something, where users rage-click, how far they scroll, what to change on a page based on heatmap/click data, or to 'analyze/assess/review the heatmap' for a URL. DO NOT TRIGGER when: the user only wants to create a saved heatmap screenshot with no analysis (use heatmaps-saved-create directly), or is asking about session replay in general (use investigating-replay).
The practice of collecting, analyzing, and acting on data to drive product decisions. Great analytics isn't about dashboards—it's about insights that lead to action. Every metric should answer a question that changes behavior. This skill covers event tracking, metrics design, dashboards, user behavior analysis, and data-driven decision making. The best analytics teams measure what matters, not what's easy to measure. Use when "analytics, metrics, tracking, dashboard, funnel, cohort, retention, events, KPI, measure, data, insights, conversion, engagement, analytics, metrics, data, dashboards, tracking, funnels, cohorts, KPIs, insights" mentioned.
Analyze Sentry session replays to surface UX patterns, pain points, and user journeys for a given product area. Use when asked to "show me how users use", "day in the life", "UX research", "replay research", "how do customers use", "what's the user experience like for", "watch replays of", "analyze replays for", "user behavior on", or "replay UX audit" for any Sentry product surface.
Add PostHog product analytics events to track user behavior. Use after implementing new features or reviewing PRs to ensure meaningful user actions are captured. Also handles initial PostHog SDK setup if not yet installed.
Add PostHog product analytics events to track user behavior. Use after implementing new features or reviewing PRs to ensure meaningful user actions are captured. Also handles initial PostHog SDK setup if not yet installed.