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Found 24 Skills
Builds a custom lead scoring model for a business. Takes ICP definition, historical win/loss data, CRM export. Analyzes which attributes correlate with closed-won deals. Generates lead-scoring-model.md with scoring dimensions, point values, thresholds, CRM implementation guide, and validation methodology. Can also score a batch of current leads against the model.
Complete 9-step Clay enrichment workflow for 90%+ data coverage plus 58 Clay templates across 8 categories. Use when building enrichment workflows, setting up Clay tables, or maximizing data quality.
Interpret buying signals and prioritize accounts for outreach. Use when analyzing intent data, prioritizing accounts, reading buying signals, tracking job changes, using intent topics, scoring leads, deciding who to contact first, or building signal-based outreach workflows. Do NOT use for building prospect lists (use /sales-prospect-list), enriching contacts (use /sales-enrich), or general Apollo platform help (use /sales-apollo).
Methodology for defining product-qualified lead (PQL) signals, scoring, and routing.
Score and qualify prospects against your Ideal Customer Profile using firmographic, technographic, and behavioral criteria
Use when building or fixing B2B pipeline. Revenue-aligned demand generation with lead types, funnel design, conversion paths, scoring/routing, attribution, ABS motions, and compliance.
B2B sales - cold outreach, lead scoring, pipeline metrics, MEDDIC/BANT qualification, discovery calls, and demos. Use when writing cold emails, scoring leads, running pipeline reviews, or preparing for sales calls.
Comprehensive B2B demand generation and lead acquisition skill. Use when building lead generation systems, creating demand acquisition campaigns, optimizing CAC, designing lead magnets, conducting lead research, or planning multi-channel demand strategies. Covers ICP definition, funnel strategy, channel optimization, lead scoring, attribution, and pipeline generation for B2B SaaS.
Detect buying signals across TAM companies and watchlist personas. Three-phase architecture: (1) free diff-based signals from existing data (headcount growth, tech stack changes, funding rounds), (2) Apify-powered signals (job postings, LinkedIn content analysis, profile changes), and (3) post-processing with dedup, scoring, and lead status updates. Writes signals to Supabase signals table for downstream activation.
Build a demand generation strategy and multi-channel campaigns. Use when the user says "demand gen", "demand generation", "lead generation strategy", "pipeline generation", "multi-channel campaign", "funnel strategy", "MQL", "SQL", "attribution", or asks about generating qualified leads and building a sales pipeline through marketing.
Qualifies inbound leads against full ICP criteria — company size, industry, use case fit, role/seniority of the person. Checks CRM and existing customer base for duplicates and existing relationships. Outputs a scored CSV with qualification status, reasoning, and pipeline overlap flags. Tool-agnostic — works with any CRM, enrichment tool, or data source.
Эксперт по автоматизации маркетинга. Используй для настройки HubSpot, Marketo, email sequences, lead scoring и workflows.