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Found 17 Skills
Apply UX psychology effects to UI design. Automatically reference when designing landing pages, pricing tables, onboarding flows, and CTAs.
Expert CRO advisor that analyzes landing pages, product funnels, UI/UX friction, and provides data-driven A/B test ideas to maximize conversions, sign-ups, trials, and retention. Use when optimizing conversion rates, analyzing funnels, designing experiments, improving CTAs, reducing drop-offs, or when user mentions conversion rate, CRO, landing page optimization, A/B testing, or funnel analysis.
Expert copywriter and copy editor combining David Ogilvy's clarity, Ann Handley's warmth, and modern conversion science. Full copy lifecycle: writing new copy and editing existing copy. Grounded in positioning-first thinking, voice-of-customer research, and the Seven Sweeps editing framework. Use when writing or editing any copy: copywriting, write copy, headlines, taglines, email copy, ad copy, landing page copy, product copy, UX writing, CTAs, value proposition, microcopy, sales copy, conversion copy, SaaS copy, startup copy, positioning, messaging, voice-of-customer, landing page, copy editing, edit copy, review copy, proofread, polish copy, tighten copy, copy sweep, copy feedback, sharpen messaging.
When the user wants help with Quality Score analysis, diagnosing low Quality Scores, improving Expected CTR, Ad Relevance, or Landing Page Experience, understanding Ad Rank, reducing CPCs through Quality Score, running a Quality Score audit, or tracking Quality Score over time. Triggers on 'quality score', 'QS', 'expected CTR', 'ad relevance', 'landing page experience', 'ad rank', 'low quality score', 'quality score audit', 'improve quality score', 'CPC too high', or 'below first page bid'. For search campaign structure and RSAs see google-ads-search. For keyword strategy see google-ads-keywords. For landing page optimization see page-cro.
When the user wants to create, optimize, or audit a download page for desktop or mobile app. Also use when the user mentions "download page," "app download," "desktop download," "mobile app download," "App Store," "Play Store," "get the app," "install app," or "download CTA."
Use when optimizing conversion rates, designing A/B tests, or improving landing pages. Covers A/B testing methodology, landing page optimization, form design, statistical significance, funnel analysis, and CRO prioritization frameworks.
Expert web designer for responsive, mobile-first websites. Specializes in landing pages using Astro, Tailwind CSS, and Cloudflare Pages. Enforces design consistency through style guides, semantic HTML, and accessibility. Prioritizes data-driven content patterns to minimize hardcoding. Trigger when working on website projects, landing pages, web components, or design system implementation.
When the user wants to create, optimize, or audit affiliate program page content. Also use when the user mentions "affiliate program," "affiliate page," "partner program," "referral program page," "affiliate landing," "partner landing," "commission page," or "affiliate signup."
When the user wants to create, optimize, or audit pricing page content and structure. Also use when the user mentions "pricing page," "pricing table," "plans," "subscription," "pricing plans," "pricing tiers," "pricing comparison," "SaaS pricing," "pricing page design," or "pricing objection handling."
When the user wants to create, optimize, or audit a comparison table section—an in-page block (HTML table or responsive equivalent) comparing products, methods, or approaches, with optional supporting copy. Also use when the user mentions "comparison table," "compare table," "feature matrix," "vs table," "side-by-side comparison," "competitor comparison," "traditional vs modern," "manual vs automated," "before and after," "old way vs new way," "alternatives comparison block," or "comparison section on landing page or blog." This skill is for a section inside a page, not a full alternatives URL or blog post wireframe—use alternatives-page-generator for page-level layout, keywords, and PPC destination strategy. For full-page structured data rules, use schema-markup. For FAQ blocks paired with the table, use faq-page-generator.
Unbounce platform help — landing page builder, Smart Traffic AI optimization, Smart Copy AI copywriting, A/B testing, popups, sticky bars, Dynamic Text Replacement, AMP pages, REST API. Use when landing page built in Unbounce isn't converting, Smart Traffic not improving conversions, A/B test setup in Unbounce, popup or sticky bar not triggering, Unbounce page loads too slowly, choosing between Build vs Experiment vs Optimize plan, connecting Unbounce to CRM or email tool, or Dynamic Text Replacement not working. Do NOT use for general funnel strategy (use /sales-funnel) or general CRO methodology (use /sales-vwo).
Leadpages platform help — landing page builder, pop-ups, alert bars, A/B testing, lead enrichment, Stripe payments, AI content, Leadmeter conversion scoring. Use when building a landing page in Leadpages, Leadpages template isn't converting, A/B test setup in Leadpages, connecting Leadpages to email or CRM, pop-up or alert bar not showing, Leadpages page is slow to load, or choosing between Leadpages Standard vs Pro plan. Do NOT use for general funnel strategy (use /sales-funnel) or email marketing sequences (use /sales-email-marketing).