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Found 20 Skills
Use to analyze loyalty member behavior, segmentation, and experiment results.
Systematically discover and define your Ideal Customer Profile with firmographic criteria, buyer personas, scoring matrices, anti-ICP signals, and validation methodology.
Build a go-to-market (GTM) strategy for launching a product or entering a new market. Use when planning how to reach customers, position your product, choose channels, set pricing, and execute launch. Covers market entry strategy, customer segmentation, positioning, channel strategy, and GTM execution plan. Trigger on "go-to-market", "GTM strategy", "market entry", "launch strategy", "how to reach customers", "GTM plan".
Expert product discovery guidance for user research and problem validation. Use when conducting user interviews, validating problems, applying jobs-to-be-done framework, sizing opportunities, customer segmentation, competitive analysis, prototype testing, usability testing, designing surveys, or synthesizing research insights. Covers discovery sprints, continuous discovery, and research operations.
Plan Amazon Brand Tailored Promotions. targeted discounts sent to specific shopper audiences such as repeat customers, recent customers, brand followers, cart abandoners, and high-spend shoppers. Picks the right audience, the right discount depth, and the right goal for each promotion. Use when a user asks about Brand Tailored Promotions, targeting past customers with a discount, re-engaging repeat buyers, rewarding brand followers, or winning back lapsed customers. Trigger phrases: "brand tailored promotions", "BTP", "target repeat customers", "win back customers", "brand follower discount". Works with zero tools. the user describes their brand and audience sizes.
Use to link segments and insights to GTM plays, owners, and measurement plans.
Expert framework for assessing and achieving product-market fit. Combines PMF measurement methodologies, Sean Ellis survey, retention analysis, segment-specific PMF, and post-PMF scaling strategy. Use when determining if product has PMF, measuring user engagement, running PMF surveys, or deciding whether to scale or keep iterating.
Identifies which user segment to focus on first using pain severity, willingness to pay, reachability, and strategic alignment. Use when choosing your initial target audience or re-evaluating segment focus.
Perform RFM (Recency, Frequency, Monetary) customer segmentation from transaction data. Use this skill when the user needs to segment customers by purchase behavior, identify high-value buyers, design retention campaigns, or prioritize marketing spend by customer value — even if they say 'who are our best customers', 'which customers are at risk of churning', or 'how do we target our marketing'.
E-commerce email marketing system builder. Creates complete email automation flows with full copywriting, subject lines, ESP setup instructions, segmentation rules, and annual campaign calendars. Generates copy-paste-ready email sequences for Klaviyo, Omnisend, Mailchimp, or any ESP. Covers welcome series, cart abandonment, browse abandonment, post-purchase, review requests, cross-sell, win-back, VIP/loyalty, replenishment, and sunset flows. Includes A/B test subject line variants, send timing, trigger conditions, branching logic, and seasonal campaign calendar. No API key required. Use when: (1) setting up email marketing for an e-commerce store, (2) writing email sequences and flows, (3) planning seasonal email campaigns.
Brand Tailored Promotions — audience targeting, discount tiers, customer segmentation, repeat purchase incentives
Chief Customer Officer advisory for startups: retention decomposition (gross retention vs NRR honesty, churn root-cause taxonomy), customer segmentation strategy (differential investment across tiers + ICP fit scoring), CS team coverage model (pooled vs named CSM thresholds + ratio math), and CS team org evolution (CS vs Support vs AM distinctions). Use when designing retention strategy, segmenting customers for differential investment, sizing CS team, or sequencing CS hires. Strategic only — does not duplicate engineering/business-growth tactical skills.