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Found 20 Skills
Transform your go-to-market strategy using Wes Bush's PLG framework to make your product the primary driver of customer acquisition, activation, and retention Use when: **Launching a SaaS product** and deciding between free trial, freemium, or sales-led models; **Reducing customer acquisition costs** by letting the product do the selling; **Designing user onboarding** that drives users to value quickly; **Converting free users to paid** through product-qualified leads (PQLs); **Fighting churn...
Use when asked about "product-led growth", "PLG strategy", "self-serve growth", "freemium model", "free trial design", "product-led sales", "PQL", or "bottoms-up growth". Helps design and optimize product-led growth motions where the product drives acquisition, activation, and monetization. Based on frameworks from Elena Verna and Hila Qu.
Build self-serve acquisition and expansion motions. Use when deciding PLG vs sales-led, optimizing activation, driving freemium conversion, building growth equations, or recognizing when product complexity demands human touch. Includes the parallel test where sales-led won 10x on revenue.
Expert product strategy covering market analysis, competitive positioning, go-to-market planning, and product-led growth.
When the user wants to define PLG metrics, build a growth dashboard, or set KPI targets -- including activation rate, free-to-paid conversion, NRR, or North Star metric. Also use when the user says "PLG dashboard," "growth KPIs," "metric definitions," or "PLG benchmarks." For activation-specific metrics, see activation-metrics. For analytics setup, see product-analytics.
This skill should be used when the user asks to "create a freemium funnel", "build a free trial funnel", "SaaS trial page", "free to paid conversion funnel", or mentions freemium models, free trials, or product-led growth funnels. Creates freemium funnels that convert free users to paid plans.
World-class growth strategy expertise combining Andrew Chen's marketplace and network effects wisdom, Brian Balfour's growth frameworks, Casey Winters' Pinterest/Grubhub playbooks, and the best of Silicon Valley growth thinking. Growth is not marketing. Growth is the systematic application of product, engineering, and data to create compounding user acquisition, activation, and retention. It's a mindset, not a department. Use when "growth strategy, how do we grow, acquisition strategy, retention strategy, viral growth, network effects, growth loops, product-led growth, plg, ltv cac, unit economics, growth model, flywheel, compound growth, channel strategy, referral program, activation rate, magic moment, aha moment, growth experimentation, growth, strategy, acquisition, retention, viral, network-effects, plg, loops, experimentation" mentioned.
Design free tools and calculators for lead generation and SEO
Ultimate growth skill: playbooks, viral loops, acquisition, funnel, retention, competitor intel, personas, content/SEO, growth ideas, product-led growth (PLG), growth audits, and launch execution via MCPs. Use when the user wants growth playbooks, viral/referral, channels, funnel optimization, retention, PLG, product-led, time-to-value, PQL, signup/onboarding/paywall optimization, free-to-paid conversion, expansion revenue, competitor analysis, personas, content/SEO, growth ideas, growth audit, or launch execution (email, ads, analytics, payments, social) with Resend, Meta/Google Ads, PostHog, Stripe, or Twitter MCPs.
139 proven marketing ideas organized by category with implementation guidance. Use when asked for marketing ideas, growth strategies, campaign brainstorms, or "what should I do to grow." Trigger phrases: "marketing ideas", "growth ideas", "how to grow", "marketing strategies", "campaign ideas", "promote my product", "marketing brainstorm", "growth tactics", "what should I try", "marketing playbook".
Identify growth loops (flywheels) for sustainable traction. Evaluates 5 loop types: Viral, Usage, Collaboration, User-Generated, and Referral. Use when designing growth mechanisms, building product-led traction, or understanding how growth loops work.
When the user wants to plan go-to-market strategy, GTM framework, or market entry. Also use when the user mentions "GTM," "go-to-market," "market entry," "new market," "repositioning," "PLG," "sales-led," "product-led," "marketing-led," "ICP," "buyer persona," "GTM motion," or "market expansion."