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Found 21 Skills
Build and execute customer retention strategies for a solopreneur business. Use when reducing churn, improving customer lifetime value, building loyalty programs, re-engaging inactive users, or creating retention-focused product and communication strategies. Covers churn analysis, retention cohorts, lifecycle marketing, win-back campaigns, and loyalty mechanics. Trigger on "customer retention", "reduce churn", "keep customers", "improve retention", "churn rate", "customer loyalty", "win-back campaign".
When the user wants to reduce churn, build cancellation flows, set up save offers, recover failed payments, or implement retention strategies. Also use when the user mentions 'churn,' 'cancel flow,' 'offboarding,' 'save offer,' 'dunning,' 'failed payment recovery,' 'win-back,' 'retention,' 'exit survey,' 'pause subscription,' or 'involuntary churn.' This skill covers voluntary churn (cancel flows, save offers, exit surveys) and involuntary churn (dunning, payment recovery). For post-cancel win-back email sequences, see email-sequence. For in-app upgrade paywalls, see paywall-upgrade-cro.
Craft a clear, empathetic End-of-Life (EOL) message that communicates product or feature discontinuation, explains the rationale, addresses customer impact, provides transition support, and positions
This skill should be used when the user asks to "create email automations", "build CRM workflows", "marketing automation", "lead nurture sequences", "automation flows", or mentions CRM, email automation, or marketing automation systems. Creates strategic automation that nurtures leads and converts customers.
This skill should be used when the user asks to "create loyalty program", "set up referral program", "customer rewards", "points system", or mentions loyalty programs, referral marketing, or customer retention. Creates strategic loyalty and referral programs that maximize customer lifetime value and drive organic growth.
Design and optimize a sales funnel for a solopreneur business. Use when mapping how customers move from first awareness to paying customer, identifying where leads drop off, building or improving any stage of the funnel (awareness, consideration, decision, retention), or optimizing conversion rates. Covers funnel architecture, stage-by-stage tactics, conversion benchmarks, solopreneur-specific funnel models (self-serve vs. high-touch), and funnel analytics. Trigger on "sales funnel", "design my funnel", "optimize my funnel", "conversion funnel", "why aren't people buying", "lead to customer", "funnel stages", "improve conversions".
Transform your go-to-market strategy using Wes Bush's PLG framework to make your product the primary driver of customer acquisition, activation, and retention Use when: **Launching a SaaS product** and deciding between free trial, freemium, or sales-led models; **Reducing customer acquisition costs** by letting the product do the selling; **Designing user onboarding** that drives users to value quickly; **Converting free users to paid** through product-qualified leads (PQLs); **Fighting churn...
Retention and churn prevention specialist covering cancel flow design, proactive health scoring, payment recovery, dunning sequences, and win-back campaigns. Use when the user wants to reduce churn, build cancellation flows, create exit surveys, recover failed payments, set up dunning sequences, identify at-risk customers, run win-back campaigns, or improve customer retention. Also triggers for 'save rate', 'cancel flow', 'churn rate', 'dunning', 'failed payments', 'churned customers', or any customer retention question.
Expert in onboarding, adoption, and retention strategies. Specializes in turning users into advocates through structured success plans and proactive health monitoring. Use when designing onboarding flows, creating success plans, or improving customer retention.
Map and analyze the customer journey across Awareness, Consideration, Decision, Usage, and Advocacy stages. Use this skill when the user needs to understand the customer experience end-to-end, identify drop-off points, optimize touchpoints, or improve conversion — even if they say 'where are we losing customers', 'what's our funnel look like', or 'map the user experience'.
Perform RFM (Recency, Frequency, Monetary) customer segmentation from transaction data. Use this skill when the user needs to segment customers by purchase behavior, identify high-value buyers, design retention campaigns, or prioritize marketing spend by customer value — even if they say 'who are our best customers', 'which customers are at risk of churning', or 'how do we target our marketing'.
Expert customer lifecycle marketing guidance for retention, expansion, and advocacy. Use when designing onboarding programs, creating upsell strategies, preventing churn, building referral programs, or writing customer success content. Use for NPS programs, win-back campaigns, customer segmentation, and lifecycle email sequences.