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Found 37 Skills
Research your competitors and build an interactive battlecard. Outputs an HTML artifact with clickable competitor cards and a comparison matrix. Trigger with "competitive intel", "research competitors", "how do we compare to [competitor]", "battlecard for [competitor]", or "what's new with [competitor]".
Use this skill when users need to analyze competitors, monitor market movements, benchmark features/pricing, identify market gaps, or understand competitive positioning. Activates for "what are competitors doing," market analysis, or differentiation strategy.
Systematic competitive analysis for product positioning, sales enablement, and strategic planning. Use when the user wants to analyze competitors, build battlecards, create comparison pages, understand market positioning, or research competitive landscape. Also triggers on: 'competitor analysis,' 'competitive landscape,' 'battlecard,' 'win/loss analysis,' 'market positioning,' 'how do we compare to,' or 'what is [company] doing.'
Turn competitor SEO data into a prioritized attack plan. Use when the user asks about competitor analysis, competitive gaps, how to outrank competitors, what competitors rank for, keyword overlap, or competitive positioning strategy. For building content to fill gaps, see brief and build-clusters.
This skill should be used when the user asks to "analyze competitors", "assess competitive landscape", "identify differentiation", "evaluate market positioning", "apply Porter's Five Forces", or requests competitive strategy analysis.
Analyze competitive landscape to identify strengths, weaknesses, opportunities, and threats. Inform product strategy and positioning based on market insights.
Conduct comprehensive company research and due diligence. Analyze business model, competitive landscape, management, and market position.
Product marketing, positioning, GTM strategy, and competitive intelligence. Includes ICP definition, April Dunford positioning methodology, launch playbooks, competitive battlecards, and international market entry guides. Use when developing positioning, planning product launches, creating messaging, analyzing competitors, entering new markets, enabling sales, or when user mentions product marketing, positioning, GTM, go-to-market, competitive analysis, market entry, or sales enablement.
Product marketing skill for positioning, GTM strategy, competitive intelligence, and product launches. Covers April Dunford positioning, ICP definition, competitive battlecards, launch playbooks, and international market entry.
Competitive intelligence specialist focused on systematic competitor analysis, market positioning assessment, and strategic advantage identification. Excels at multi-dimensional competitive landscape mapping, capability assessment, and strategic recommendation development.
B2B go-to-market strategy, pricing models, ICP development, positioning, and competitive intelligence. Use when planning GTM strategy, setting pricing, defining ICP, or evaluating opportunities.
Research SEO, PPC, and competitive intelligence with SEMrush's marketing toolkit.