Loading...
Loading...
Found 65 Skills
Compute a business's CAC and ROAS family metrics from real spend and outcome data, then judge whether the spend is healthy against three references - the business's own break-even, its own trailing history, and provenance-labelled external benchmarks - returning healthy, watch, unhealthy, or insufficient evidence. Use whenever the user asks whether their CAC is too high, whether a ROAS is good, what ROAS to aim for, whether ads are profitable, or mentions MER, blended CAC, payback period, or a spend health check - even if they never say 'benchmark'. Covers B2B/SaaS (cost per SQL, cost per closed-won, cohort lag) and B2C/ecommerce. Do NOT use to set those thresholds as policy - use mbfinotti/advertising-skills@ad-spend-guardrails instead.
Set the organisation's top-level paid-media spend guardrails as written policy - maximum allowable CAC, minimum ROAS/MER floor, kill-switch thresholds, counter-metrics, who owns them and who may override them - each derived from contribution margin, payback, and cash runway rather than inherited from a dashboard. Use whenever the user asks what CAC they can afford, mentions a ROAS floor, spend guardrails, a kill switch, when to stop spending, or who approves a budget increase - even if they never say 'guardrails'. Covers B2B and B2C. Do NOT use to judge whether current CAC/ROAS is actually good (mbfinotti/advertising-skills@cac-roas-benchmark) or to monitor daily pacing (mbfinotti/advertising-skills@ad-budget-pacing).
Diagnose and draft or explicitly apply paid-ad optimizations using evidence, financial constraints, experiments, and capability-gated adapters. Use for campaign optimization, budget reallocation, bid changes, pausing or archiving ads, requests to delete campaigns, search-term or negative-keyword actions, creative rotation, or improving CPA and ROAS.
Used for planning and optimizing paid ads on Google Ads, Meta, LinkedIn, Twitter/X, etc. Trigger words: PPC, paid media, ad copy, ad creative, ROAS, CPA, ad campaign, retargeting, audience targeting. Covers strategy, creatives, targeting, and optimization.
Optimize Google Shopping campaigns and product feeds for maximum visibility and ROAS. Feed optimization, bidding strategy, campaign structure, and Performance Max integration.
When the user wants to set up, optimize, or scale Apple Search Ads (ASA) campaigns — including keyword bidding, match types, campaign structure, Creative Product Sets, CPP routing, and ROAS optimization. Use when the user mentions "Apple Search Ads", "ASA", "Search Ads", "Search tab ads", "Today tab ads", "CPT", "TTR", "Search Match", "exact match", "broad match", "CPP in ads", "ASA bidding", or "Search Ads budget". For Meta/Google UAC/TikTok paid UA, see ua-campaign.
Optimize digital advertising campaigns across Google Ads, Meta Ads, and LINE LAP including bidding strategies, audience targeting, creative testing, and ROAS optimization. Use this skill when the user needs to improve ad performance, reduce CPA, select bidding strategies, or allocate budget across platforms — even if they say 'our ads aren't working', 'reduce our cost per acquisition', 'Google vs Facebook ads', or 'improve our ROAS'.
🔥 Roast code quality in Gordon Ramsay's sharp-tongued style and generate funny yet practical code review reports
Use when the user asks to "read back" a paid campaign change, "did this ad change work", or "compare ROAS/CPA before and after"; reads ROAS/CPA against a control over a fixed readback window and returns a Promote / Keep-testing / Rollback / Unproven readback decision with the math delegated to roi-calculator. Not for RQS scoring or veto adjudication — use ad-account-auditor; not for the ROI ratio math — use roi-calculator; not for cross-channel rollups — use performance-analyzer. 付费广告复盘/ROAS回看/投放效果归因
Plan, build, and optimize Meta advertising campaigns on Facebook and Instagram — campaign structure, audience targeting (core, custom, lookalike), creative formats, pixel setup, retargeting strategy, budget scaling, and ROAS optimization. Use when the user says "Meta ads", "Facebook ads", "Instagram ads", "Facebook advertising", "Meta advertising", "Meta campaigns", "Facebook campaign", "Instagram campaign", "Meta ad strategy", "ROAS", "Meta pixel", "Facebook pixel", "lookalike audiences", "Meta retargeting", "scaling Meta ads", "Facebook ad account", "Meta ads manager", "Facebook ads not working", or wants to run or improve paid social advertising on Facebook or Instagram.
Paid advertising specialist covering Google Ads, Meta Ads (Facebook/Instagram), LinkedIn Ads, TikTok Ads, X/Twitter Ads, Pinterest Ads, and programmatic advertising. Use when the user wants to create ad campaigns, write ad copy, optimize ROAS, reduce CPA, set up conversion tracking, plan ad budgets, create audience targeting, design ad funnels, or any paid media task. Also triggers for PPC, SEM, display ads, retargeting, lookalike audiences, Performance Max, Advantage+, or ad creative optimization.
Etsy shop optimization expert (Bailey from Bailey Design Co style) specializing in digital products, listing optimization, mockups, pricing strategy, and ROAS tracking for creative entrepreneurs.