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Found 29 Skills
When the user wants to set up product analytics -- including event taxonomy, tracking plans, funnel analysis, or tool selection (Mixpanel, Amplitude, PostHog). Also use when the user says "event tracking," "analytics setup," "tracking plan," "analytics implementation," or "user identification." For PLG metrics, see plg-metrics. For experimentation, see growth-experimentation.
Build self-serve acquisition and expansion motions. Use when deciding PLG vs sales-led, optimizing activation, driving freemium conversion, building growth equations, or recognizing when product complexity demands human touch. Includes the parallel test where sales-led won 10x on revenue.
Expert growth product management guidance for SaaS applications. Use when designing growth loops, optimizing activation and onboarding, building retention systems, creating referral mechanics, running growth experiments, defining north star metrics, or implementing PLG strategies. Covers the full growth lifecycle from acquisition to monetization.
When the user wants to define PLG metrics, build a growth dashboard, or set KPI targets -- including activation rate, free-to-paid conversion, NRR, or North Star metric. Also use when the user says "PLG dashboard," "growth KPIs," "metric definitions," or "PLG benchmarks." For activation-specific metrics, see activation-metrics. For analytics setup, see product-analytics.
Create a Product-Led Sales Motion Pack (PQL/PQA definition, usage-signal spec + routing/SLA, sales outreach playbook, instrumentation plan, and pilot/scale plan). Use for product-led sales, sales-assist, PLG-to-sales handoffs, and converting self-serve usage into sales opportunities. Category: Sales & GTM.
Transform your go-to-market strategy using Wes Bush's PLG framework to make your product the primary driver of customer acquisition, activation, and retention Use when: **Launching a SaaS product** and deciding between free trial, freemium, or sales-led models; **Reducing customer acquisition costs** by letting the product do the selling; **Designing user onboarding** that drives users to value quickly; **Converting free users to paid** through product-qualified leads (PQLs); **Fighting churn...
Help users navigate enterprise sales. Use when someone is closing large deals, managing complex buying committees, handling procurement, or converting PLG users to enterprise contracts.
When the user wants to build quantitative growth models -- including loop-based models, sensitivity analysis, revenue forecasting, or unit economics. Also use when the user says "growth forecast," "revenue model," "CAC LTV," "growth projections," or "financial model." For growth loops, see growth-loops. For PLG metrics, see plg-metrics.
Expert product strategy and product marketing skill. Use when defining product vision, assessing product-market fit, sizing market opportunities, doing competitive positioning, building growth loops, designing PLG strategies, creating product marketing context, or using the Working Backwards methodology. Activates for: product strategy, product marketing, PMM, product manager, product management, growth product manager, working backwards, PR/FAQ, Amazon PR FAQ, product roadmap, product positioning, product-market fit, product launch, feature prioritization, TAM SAM SOM, market sizing, competitive moat, business model design, monetization strategy, north star metric, activation, retention, growth loops, freemium, PLG, product-led growth, growth experimentation, ICP context, marketing context document.
A/B testing infrastructure, feature flags (LaunchDarkly, Unleash), experimentation platforms, PLG patterns, and funnel optimization. Use when building experimentation systems, implementing feature toggles, or optimizing conversion funnels.
Identifies a product's marketing advantages and develops strategies to leverage them for growth. Use when the user wants to identify marketing advantages, asks 'what are my marketing advantages,' mentions PLG, virality, network effects, distribution strategies, or wants to know how to market based on product strengths.
Identify the best GTM motions and tools across 7 motion types: Inbound, Outbound, Paid Digital, Community, Partners, ABM, and PLG. Use when selecting marketing channels, choosing between inbound and outbound strategy, or planning cross-channel campaigns.